Lala Guliyeva
Baku
Summary
Dynamic Public Relations Senior Specialist with a proven track record at the Foundation of Modern Art, excelling in crisis management and media relations. Expert in crafting compelling content and executing impactful PR campaigns, enhancing brand visibility and public perception. Adept at data analysis and fostering collaborative relationships to drive strategic initiatives.
Overview
13
13
years of professional experience
1
1
Certification
Work History
Public Relations Senior Specialist
Foundation of Modern Art
Baku
05.2018 - Current
- Developing PR strategies, campaigns, and initiatives to improve public perception of the company
- Writing, editing, and distributing content such as press releases, speeches, and articles
- Organizing and managing events such as press conferences, exhibitions, and social events
- Maintaining relationships with media outlets, journalists, influencers, and other relevant personnel to ensure positive media coverage
- Monitoring, analyzing, and reporting on the effectiveness of PR campaigns
- Responding to inquiries from the public, press, and related organizations
- Collaborating with internal teams (e.g. marketing) and maintaining open communication with senior management
- Managing the organization’s reputation in times of crisis and emergency situations
- Providing training and guidance to key personnel on how to interact with the media and other public-facing engagements
Public Relations Leading Specialist
Foundation Museum of Modern Art
Baku
05.2016 - 05.2018
- Resolved escalated customer complaints in a timely manner.
- Identified opportunities for process improvement and cost reduction initiatives.
- Analyzed customer feedback surveys to determine customer satisfaction levels with products and services.
- Provided technical guidance and mentorship to junior team members on complex projects.
- Monitored performance metrics to ensure effective execution of strategies across the organization.
- Researched potential vendors and suppliers based on cost effectiveness, reliability.
- Designed and executed experiments to test hypotheses related to product development efforts.
- Utilized advanced analytics tools to analyze data sets and uncover actionable insights.
- Organized workshops and training sessions for staff members on best practices in operations management.
- Managed budgeting activities related to assigned projects, ensuring adherence to established guidelines.
- Ensured compliance with relevant regulations regarding customer service practices.
Public Relations Specialist
Foundation Museum of Modern Art
Baku
05.2014 - 05.2016
- Created press releases, media kits, and other promotional materials to support company initiatives.
- Monitored news stories related to clients' businesses or organizations.
- Researched competitors' PR strategies to gain insights into how they can be improved upon.
- Managed relationships with media contacts and journalists.
- Coordinated interviews between clients and reporters or editors.
- Reviewed articles before publication in order to ensure accuracy of facts presented.
- Collaborated with various departments within the organization to coordinate publicity efforts.
- Prepared reports on public relations activities for senior management.
- Assisted in developing crisis communication plans for clients facing difficult circumstances.
- Analyzed data from surveys and polls regarding public opinion of a client's mission or service offerings.
- Generated ideas for new marketing strategies based on industry trends.
- Proofread all printed materials such as brochures, newsletters, web copy prior to distribution.
- Maintained an up-to-date database of all relevant contact information for members of the press.
- Developed and implemented public relations campaigns to increase brand awareness.
Typist -Translator
The Republic Sport Medical Center
Baku
09.2012 - 01.2014
- Provided administrative support to departments within the organization.
- Greeted visitors professionally upon arrival at reception area.
- Responded promptly to customer inquiries via email or telephone in a professional manner.
- Reviewed existing documents for accuracy before archiving them electronically or physically.
- Typed and formatted letters, memos, reports, statements, forms and other documents from rough drafts or corrected copy using typewriter or computer.
- Proofread material for accuracy in spelling, grammar and punctuation.
- Transcribed dictated correspondence with accuracy and speed.
English Teacher
ECİC English school LLC
Baku
01.2012 - 07.2013
- Provided feedback on written assignments submitted by students.
- Provided individualized instruction to meet the needs of all learners.
- Adapted teaching methods based on each student's unique needs and abilities.
- Provided individualized instruction for struggling students.
- Assessed student performance through tests, quizzes, and other forms of assessment.
- Explored different approaches to help students improve their reading comprehension skills.
- Conducted classroom activities to encourage student engagement in language and implemented English curriculum to meet the needs of students.
- Maintained accurate records of student progress throughout the school year.
- Maintained records of student progress by monitoring grades throughout the year.
- Made learning grammar fun by involving problem-solving and language play. Required spoken and written student responses to contexts to increase reading comprehension.
Education
Bachelor of Science - Faculty of Interpretation (the English Language)
University of Languages
Azerbaijan07-2012
Skills
- Public relations strategy
- Crisis management
- Media relations
- Content creation
- Event management
- Data analysis
- Project management
- Creative thinking
INTERNSHIP
- International Relations November - December 2011
National Assembly of the Republic of Azerbaijan
Certification
- Advanced Level Certificate
Gala University in California (the USA)
- IELTS Certificate
score 7.5
Languages
Azerbaijani
First Language
Russian
Proficient (C2)
C2
English
Advanced (C1)
C1
Italian
Intermediate (B1)
B1
Turkish
Intermediate (B1)
B1
German
Elementary (A2)
A2
COMPUTER SKILL
- Microsoft Office Word
- Microsoft Office Excel
- Microsoft Office PowerPoint
Timeline
Public Relations Senior Specialist
Foundation of Modern Art
05.2018 - Current
Public Relations Leading Specialist
Foundation Museum of Modern Art
05.2016 - 05.2018
Public Relations Specialist
Foundation Museum of Modern Art
05.2014 - 05.2016
Typist -Translator
The Republic Sport Medical Center
09.2012 - 01.2014
English Teacher
ECİC English school LLC
01.2012 - 07.2013
Bachelor of Science - Faculty of Interpretation (the English Language)
University of Languages
Similar Profiles
Eunju (EJ) YuEunju (EJ) Yu
FOH Supervisor at Queensland Art Gallery / Gallery Of Modern ArtFOH Supervisor at Queensland Art Gallery / Gallery Of Modern Art
Colin BarkerColin Barker
Workshop Officer at Queensland Art Gallery, Gallery Of Modern ArtWorkshop Officer at Queensland Art Gallery, Gallery Of Modern Art
Yutian SongYutian Song
Research Assistant at Center for the Archives of Modern Art and Art HistoriographyResearch Assistant at Center for the Archives of Modern Art and Art Historiography
Elvin AliyevElvin Aliyev
ICSS (Integrated Control/Safety System) Specialist at Socar PolymerICSS (Integrated Control/Safety System) Specialist at Socar Polymer
Vusala GurbanovaVusala Gurbanova
QA Engineer at PASHA Insurance OJSCQA Engineer at PASHA Insurance OJSC