LAMIAE EL KHATTAB
Abu Dhabi
Summary
Senior Marketing Manager skilled in engaging customers with effective marketing collateral. Trains new employees, oversees tactical planning and manages teams with adaptable mentality and success-oriented approach. Experienced marketing leader with a firm understanding of market conditions, trends and positioning strategies. Background includes both traditional and digital marketing campaigns. Top-notch leadership, planning and conflict resolution skills.
Overview
3
3
years of professional experience
Work History
Senior Marketing Manager
GIFFIN TRAFFIKS L.L.C (SABER GROUP)
2023.03 - Current
- Leveraged data insights from surveys, previous campaigns and market research to develop targeted marketing initiatives.
- Utilized knowledge of online strategies such as search engine marketing, product listings and affiliate marketing to maximize campaign results.
- Identified potential markets to capitalize on underserved areas.
- Established and managed overall business plan for marketing department.
- Identified and evaluated new technologies and add-on applications to improve and optimize marketing team efforts.
- Managed marketing budget and associated P&L to develop and execute marketing strategies, budgets and sales plans for business segments.
- Managed workflow between staff, coordinating documents and creative material distribution.
Marketing Executive
FIDU PROPRETIES
2022.02 - 2023.05
- Developed and executed marketing programs and general business solutions resulting in increased company exposure, customer traffic and elevated sales numbers.
- Developed technical and non-technical marketing presentations, public relations campaigns, articles, and newsletters.
- Onboarded new customers efficiently by developing database listings, uploading information, and defining related lists.
- Maintained reporting and developed actionable insights to continually improve branding efforts.
- Identified target audiences and devised campaigns to match target demographics and optimize results.
- Managed workflow between staff, coordinating documents and creative material distribution.
- Completed quarterly forecasting and monthly financial reviews.
ART GALLERY MANAGER AND EVENT ORGANIZER
ARTISITA GALLERY
2021.01 - 2022.01
- Developed artistic visual products while working within defined technical constraints.
- Analyzed data and metrics to measure success of campaigns and adjust strategies accordingly.
- Carefully prepared design layouts into prepress files for offset, web and digital printing.
- Presented creative concepts to clients and implemented continual feedback to achieve client satisfaction.
- Monitored progress of projects, keeping on schedule and within budget.
- Wrote creative briefs and coached copywriters to develop compelling content.
- Oversaw implementation of editing, color correction and other post-production processes.
- Implemented strategies for promoting campaigns on social media.
Education
MBA - Civil Engineering
SORBONE
PARIS, MOROCCO2023
Bachelor of Science - Civil Engineering
UNIVERSITY HASSAN 1
CASABLANCA, MOROCCO07.2020
High School Diploma -
LOUIS LE GRAND
PARIS, FRANCE07.2016
Skills
- Channel Marketing
- Budget Oversight
- Budget Administration
- Strategic Planning
- Multi-channel marketing experience
- Customer acquisition campaigns
- Public and Media Relations
- Social Media Platforms
- Digital Marketing
- Social Media Marketing
- Project Management
Languages
French
Bilingual or Proficient (C2)
Arabic
Bilingual or Proficient (C2)
English
Advanced (C1)
Spanish
Advanced (C1)
Timeline
Senior Marketing Manager
GIFFIN TRAFFIKS L.L.C (SABER GROUP)
2023.03 - Current
Marketing Executive
FIDU PROPRETIES
2022.02 - 2023.05
ART GALLERY MANAGER AND EVENT ORGANIZER
ARTISITA GALLERY
2021.01 - 2022.01
MBA - Civil Engineering
SORBONE
Bachelor of Science - Civil Engineering
UNIVERSITY HASSAN 1
High School Diploma -
LOUIS LE GRAND
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