Laura Guerrero
Results-driven professional with dual expertise in Field Sales Supervision and Last-Mile Logistics Operations. Proven leader with experience managing teams of up to 15 in Modern Trade (FMCG), ensuring perfect store execution and exceeding sales KPIs. As an Independent Delivery Partner, demonstrated expertise in route optimization, secure inventory handling (40+ packages/block), 99% on-time delivery, and 5-star customer service. Highly organized, adaptable, and focused on operational efficiency, team performance, and customer satisfaction.
Work History
Driver
2 Years 11 MonthsIndependent Delivery Partner - Amazon Flex | Tucson, AZ
- Logistics & On-Time Delivery Execution: Efficiently executed scheduled delivery blocks, maintaining a 99% on-time delivery rate by strictly following Amazon Flex app protocols, including package scanning, geolocation verification, and photographic proof of delivery.
- Customer Experience & Service Excellence: Provided direct customer service at delivery points, resolving on-site issues and maintaining a 5 star customer rating by ensuring professional communication and exceptional service standards.
- Independent Contractor Operations Management: Managed all aspects of independent contractor business, including vehicle maintenance, fuel efficiency tracking, expense management, and income reporting to maximize operational profitability and compliance.
- Inventory Control & Secure Handling: Ensured secure custody, verification, and transportation of 40+ packages per block, adhering to strict Amazon safety, confidentiality, and high-value merchandise handling standards.
- Route Optimization & Technology Utilization: Leveraged advanced GPS navigation systems and Amazon's internal logistics technology to optimize delivery routes in real-time, adapting effectively to traffic, weather conditions, and last-minute route adjustments.
Sales Representative
3 Years 7 MonthsModern Trade Sales Supervisor - Unilever
Leading a team of 15 sales representatives / merchandisers
1. Team Leadership & Field Sales Execution
Led, coached, and managed a high-performing team of 15 sales promoters across key retail accounts (Exito,Olimpica etc.), overseeing route planning, daily KPI tracking, and in-field training to drive perfect store execution and achieve 100%+ of sales targets.
2. Key Account Management & Commercial Negotiation
Managed commercial relationships with Department Heads and Store Managers in large retail chains, negotiating secondary displays, shelf space, planogram compliance, and promotional activities to maximize brand visibility and sell-out for Unilever's portfolio.
3. Business Performance Analysis & KPI Management
Analyzed and controlled key business metrics including Sell-In, Sell-Out, Share of Shelf, Out-of-Stock, and Promotion ROI using tools such as Nielsen, Power BI, and internal Unilever systems, providing strategic reporting to Channel Management for data-driven decision making.