Lauren Piette

Annual salary, $60,000

• Managed 10+ freelance writers, controlling content spending within the monthly budget to maximize resource allocation.
• Create and push to production on-site experiences, quizzes, charts, maps, surveys, etc., using Claude to enhance time on site and user experience.
• Publish an average of 90+ articles monthly across 3 sites, and optimize them for SEO, in-house style guide standards, and accuracy from contract writers, consistently exceeding KPIs.
• Manage and send all email newsletter campaigns across three sites, increasing VeteranLife site traffic by 268%, and MyBaseGuide site traffic by 1,911%. Email newsletter campaigns account for 40% of all Milspouses site traffic.
• Increased Milspouses.com traffic by 550% in 6 months.
• Oversaw social media strategy for 12 accounts across 3 brands, enhancing brand visibility and engagement.
• Promoted social media posts in Hootsuite for ad partnerships and military holidays, managing ad campaigns and budget while tracking performance metrics.
• Created the email campaign initiatives for Military Brands, which include: a breaking news newsletter, weekly newsletters, monthly benefits newsletters, and military-specific holiday newsletters.
• Built the website and created the domain MyMilitaryUpdates.
• Led a multi-phase email marketing migration across three publications, transitioning from MailChimp to Beehiiv.
• Conducted email deliverability audits, improving sender reputation and inbox placement across 220,000+ subscriber records.
• Reengaged a dormant email list by nurturing 224,732 contacts through strategic segmentation, achieving a 19.9% engagement rate–224% of goal.
• Generated $2.2M in enterprise value by converting 44,896 cold contacts into engaged subscribers, valued at $50 per record.
• Migrated 98% of engaged email records from EmailOctopus to Beehiiv while maintaining sender reputation and list hygiene across three publications.
• Achieved average email open rates of 50–55% across three publications, and oversaw segmentation strategy, platform contracts, and phased send schedules.

Annual salary, $50,000

• Managed all Editorial Department processes and documentation for three websites. This included leading daily editorial meetings, managing the content calendar, and making assignments for all writers.
• Optimized and scheduled 100+ Military Brands blogs monthly for SEO and in-house style guide standards, consistently exceeding Marketing Department KPIs.
• Led email marketing initiatives, producing weekly and monthly newsletters, social media posts, and targeted military offers to enhance audience engagement.
• Designed 6 email newsletters, going out on a weekly/monthly basis, which increase site traffic by 105%. Created all newsletter content, serving an audience of 220,000+ subscribers, with an average open rate of 25%, using MailChimp.
• Coordinated comprehensive marketing campaigns encompassing email, SEO, content, website optimization, social media, and paid ads, aligning efforts with overall marketing strategy.
• Managed 12 social media accounts for 3 brands. Utilized social media analytics to identify emerging trends and consumer insights, driving strategic decision-making and market campaign optimization.
• Partnered with national and local sales teams to develop tailored editorial content and strengthen relationships with advertising clients.

Contract, $200 per week

• Edited Military Brands blogs to enhance SEO, clarity, and grammatical consistency.
• Optimized articles to maximize traffic potential across platforms and verticals.
• Published and edited articles using WordPress and Sanity for 2 brands.
• Sourced and edited articles and in-line images for publication.
• Incorporated article feedback from stakeholders to enhance content quality.
• Used SEMrush for conducting keyword optimization.
• Pitched article ideas in daily morning meetings.
• Designed a weekly newsletter and wrote and input newsletter content.

• Wrote and published weekly blog articles for 3 Military Brands websites in AP style, enhancing online content diversity.
• Created and pitched daily headlines and article concepts, driving engagement and interest.
• Optimized articles for SEO, in-house style guide standards, ensuring accuracy from contract writers.
• Researched and crafted unique content for social media platforms, newsletters, and ad campaigns, increasing audience outreach.
• Executed internal and external link-building strategies while tracking site traffic and backlink performance to support SEO growth.
• Built articles for scheduling inside the CMS system.

• Authored monthly blog articles for clients in support of SEO strategies.
• Identified new channels for visual and written content distribution to enhance audience reach.
• Conducted market research and analysis to uncover content opportunities aligned with client goals.
• Scheduled monthly content calendar to ensure timely delivery of blog articles and align with client strategies.
• Conducted keyword optimization research using Ahrefs.