Layne Nelson
Phoenix
Summary
Experienced Senior Sales Representative consistently surpassing sales targets in the B2B industry. Skilled in providing effective training and mentorship to team members. Proficient in marketing strategies and adept at utilizing data analysis to drive business growth.
Overview
7
7
years of professional experience
1
1
Certification
Work History
Market Development Representative
Cardone Ventures
01.2025 - Current
- Build rapport with C-level executives and decision makers, establishing long-term client relationships by deploying consultative sales strategies and providing value-driven education on Cardone Ventures’ products and events.
- Drive top-of-funnel lead generation through high-volume outbound prospecting, consistently making 250+ calls daily to nurture, qualify, and convert leads for Cardone Ventures’ suite of business growth solutions.
- Cultivate and manage a robust sales pipeline using HubSpot CRM, ensuring data integrity, pipeline health, and high-touch follow-up through documented, compliant, and process-driven engagement.
- Leverage deep business acumen and proactive learning of sales processes, business models, and industry best practices to effectively position Cardone Ventures’ value proposition and drive client alignment.
- Set and close weekly qualified appointments, contributing directly to the closure of high-value Essentials Workshop ticket sales and overall revenue growth targets.
Senior Mortgage Banker
Rocket Mortgage
08.2021 - 06.2024
- Constituted refinance & equity loans while using Salesforce CRM to manage over 150 clients within a given time, generating revenue over $10M in volume on a monthly basis.
- Met or exceeded all quotas, achieving up to 400% to plan, as well as originating a total loan volume of $17M in a single month.
- Awarded “Top Closer” 5 times - This is received for being in the top 5% of the West Coast Region which employs over 500 people.
- Awarded the “Love Our Clients” Award 8 times - This is awarded to the top salesman with the highest client satisfaction rate of over 95%
- Directed inbound and outbound call systems with clients, generating at a minimum 150 cold calls per day.
- Leveraged analytical skills to structure loans that best fit homeowners financial goals.
Door-to-Door Sales Representative
College Works Painting
07.2018 - 06.2021
- Conducted door-to-door prospecting to generate leads for residential painting services.
- Built instant rapport with homeowners by effectively communicating the benefits of home painting and maintenance.
- Tracked and reported daily performance metrics, including leads generated, quotes scheduled, and client feedback.
- Assisted in closing deals and following up with interested prospects to ensure customer satisfaction.
- Gained valuable experience in cold outreach, sales pitching, and customer service while working in a fast-paced, competitive environment.
Education
Bachelor of Communications - Organizational Communications
Iowa State University
Ames, IA05.2021
Skills
- Negotiation & Persuasion
- Problem Solving
- Account planning
- Competitive analysis
- Salesforce proficiency
- Adaptability & Resilience
- Public Speaking
- Presentation Skills
- Lead Generation
- Cold Outreach
- Contract Negotiation
- Upselling & Cross-Selling
- CRM Software & Pipeline Management
- Microsoft Office
- Google Workspace
- CRM Tools
- Zoom & Virtual Selling
- Objection handling
Websites
Certification
- Leadership Studies
- SAFE Exam
Hobbies and Interests
Weightlifting, Basketball, Luxury Clothing, Reading, Blogging, Traveling, Hunting, X, Billions
Timeline
Market Development Representative
Cardone Ventures
01.2025 - Current
Senior Mortgage Banker
Rocket Mortgage
08.2021 - 06.2024
Door-to-Door Sales Representative
College Works Painting
07.2018 - 06.2021
Bachelor of Communications - Organizational Communications
Iowa State University
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