LEE SPRADLING
Tucson
Summary
Sales and account management leader with 10+ years of experience driving consistent revenue growth, building high-performing teams, and scaling sales organizations across digital advertising, sports, and entertainment industries. Proven track record of exceeding revenue targets, developing top talent, and leading teams through organizational change and expansion. Experienced in sales leadership, forecasting, hiring, coaching, and cross-functional strategic execution.
Overview
10
10
years of professional experience
Work History
Manager, Account Management
DTN / Granicus
01.2025 - Current
- Following the acquisition of DTN and Simpleview, continued leadership of the advertising sales organization with responsibility for revenue growth, team development, and strategic execution.
- Lead and develop a 15–20 person sales and business development team across the US and Costa Rica
- Built and launched Costa Rica-based BDR team, expanding pipeline generation and supporting long-term growth
- Own forecasting, pipeline management, revenue performance, and team productivity metrics
- Responsible for full-cycle recruiting, hiring, onboarding, and ongoing development
- Partner with executive leadership on workforce planning, compensation strategy, and revenue forecasting
- Led team to $2.63M in new advertising sales in 2025 (company record)
- Successfully guided team through organizational change post-acquisition, maintaining performance and stability
Sales Manager
DTN / Simpleview
01.2021 - 01.2025
- Promoted into leadership role with responsibility for new business growth, sales execution, and team performance.
- Assumed leadership of the advertising sales organization in 2022
- Managed team generating new advertising revenue across destination marketing partnerships in North America
- Directed sales forecasting, pipeline reviews, coaching, and performance management
- Led hiring, onboarding, and development of sales reps
- Partnered with leadership on staffing plans, compensation structure, and growth initiatives
- Consistently exceeded annual revenue targets under leadership
- Increased annual new sales from $2.37M → $2.55M → $2.58M (2022–2024)
- Managed performance improvement plans and employee development initiatives
- Collaborated cross-functionally with operations, marketing, and finance to drive business outcomes
Account Associate
DTN / Simpleview
01.2019 - 01.2021
- Managed full sales cycle including prospecting, presentations, proposal development, and closing
- Sold digital advertising solutions across destination marketing organization partner markets
- Consistently exceeded sales targets through consultative selling approach
- Built long-term client relationships and tailored solutions to market opportunities
- Promoted into leadership based on performance and business impact
Director of Ticket Sales
University of Arizona Athletics
01.2018 - 01.2019
- Led revenue generation across ticketing product lines (season, group, premium, hospitality)
- Oversaw internship program, including recruiting, training, and development of sales staff
- Developed and executed campaigns focused on attendance growth and revenue generation
- Managed premium inventory including club seating, suites, and VIP experiences
- Partnered with marketing and operations to support fan engagement strategy
- Utilized CRM systems and reporting to track performance and optimize sales efforts
Senior Account Executive
Tucson Roadrunners
01.2016 - 01.2018
- Generated revenue through ticket sales, group packages, and premium offerings
- Prospected and developed new business through outbound efforts and relationship building
- Delivered customized sales presentations and solutions
- Managed client lifecycle including renewals and retention
- Consistently achieved sales goals while building long-term partnerships
- Supported game-day operations and client experience initiatives
Education
Bachelor of Science - Sports Management
Grand Canyon University
Skills
- Sales Leadership
- Revenue Growth
- Business Development
- Team Building & Coaching
- Hiring & Recruitment
- Performance Management
- Forecasting
- Salesforce
- Google Analytics
- Google/Microsoft Workspace (Docs, Sheets, Slides, Meet)
Accomplishments
- Led advertising sales team to record-breaking $2.63M in new business (2025) — highest in company history
- Grew annual new sales from $2.37M (2022) → $2.58M (2024), exceeding targets each year
- Built and launched Costa Rica-based BDR team, expanding pipeline generation and sales capacity
- Led and developed 15–20 person distributed team across US and Costa Rica
- Owned full-cycle hiring, onboarding, training, and performance management across regions
- Successfully led team through Granicus acquisition while maintaining revenue growth and performance consistency
- Promoted from Account Associate to Sales Manager within two years
Timeline
Manager, Account Management
DTN / Granicus
01.2025 - Current
Sales Manager
DTN / Simpleview
01.2021 - 01.2025
Account Associate
DTN / Simpleview
01.2019 - 01.2021
Director of Ticket Sales
University of Arizona Athletics
01.2018 - 01.2019
Senior Account Executive
Tucson Roadrunners
01.2016 - 01.2018
Bachelor of Science - Sports Management
Grand Canyon University