Summary
Overview
Work History
Education
Skills
Certification
Professional Associations
Timeline
Generic

Leopoldo Garcia Torres

Scottsdale

Summary

Dynamic Revenue Architect with 20+ years of experience driving strategic growth through high-impact brand partnerships across media, entertainment, and SaaS sectors in the U.S. and Latin America. Greenfield advocate with proven ability to secure strategic alliances and lead cross-functional teams to deliver measurable business impact. Deep expertise in sponsorships, branded content, and fan culture/engagement. Trusted C-suite advisor with strong data-driven decision-making skills and fully bilingual in English and Spanish.

Overview

29
29
years of professional experience
1
1
Certification

Work History

Director of Business Development

Extreme Reach
Remote
11.2021 - Current

· Developed and executed GTM strategies for brands, monetizing our talent payments service, TV, and digital asset distribution and management system to solve their complex video logistics.

· Own and manage a portfolio of 40+ Fortune 500 accounts across the US East and West coast, achieving over 40% revenue growth YoY.

· Strategically moved accounts from transactional to subscription multiyear deals to guarantee revenue with global national and global brands such as Subway, Sandals, US Cellular, Rush Street, among others.

· Collaborate with Customer Success, Product, marketing, legal, and finance to deliver a cohesive customer experience, to secure whitespace capture and upsell opportunities.

· support the creation of customer-facing collateral, presentations, and solution recommendations tailored to the client's use case.

Director, Ad Sales & Strategic Partnerships

HBO Latin America (Warner Media)
Miami
05.2013 - 10.2021
  • Launched and scaled ad-supported revenue business for Cinemax across Latin America, generating multiple profit sources.
  • Closed over $40M in new business and ad revenue within seven years with Fortune 100 clients.
  • Secured $10M in sponsorship and branded content, connecting brands like HUGO BOSS and FORD to premium programming.
  • Led multicultural teams in Sales, Marketing, Digital, Legal, and Content Integration for integrated multi-platform campaigns.
  • Forged strategic partnerships with C-suite stakeholders at global brands to enhance audience alignment.
  • Contributed to direct-to-consumer monetization initiatives for Warner Media across HBO GO and HBO Podcasts.
  • Oversaw launch and growth of local ad sales and partnership operations in Mexico, Chile, and Argentina.
  • Represented HBO/Cinemax at major industry events, pitching partnership opportunities to global advertisers.

Sales Manager

Bloomberg
Miami
09.2011 - 11.2012

TV & Interactive Media Account Executive-Local Mar

Comcast
Miami
07.2009 - 06.2011

Sales Manager

Radio Caracas Television
Caracas
06.1996 - 05.2007

Education

Bachelor of Arts - Marketing & Adv

Instituto Superior De Mercadotecnia, I.S.U.M.
Caracas, VZ

Skills

  • Enterprise sales and negotiation
  • Strategic partnerships
  • Go-to-market strategy
  • Market expansion
  • B2B and B2C sales
  • Media and marketing technology proficiency
  • Cross-functional leadership

Certification

  • Financial Markets, Yale University
  • Critical Thinking & Problem Solving, LinkedIn
  • Leading with a Growth Mindset, LinkedIn
  • The Persuasion Code: The Neuroscience of Sales, LinkedIn
  • Building & Managing a High-Performance Sales Team, LinkedIn
  • Google Analytics Essential Training, LinkedIn
  • Leading in Challenging Times, University of Miami
  • Digital Media Certificate, Academy of Digital Media, Miami

Professional Associations

  • Miami-Dade College Alumni Committee, 01/01/19, 06/30/21
  • Volunteer Youth Baseball Coach, 01/01/05, Present

Timeline

Director of Business Development

Extreme Reach
11.2021 - Current

Director, Ad Sales & Strategic Partnerships

HBO Latin America (Warner Media)
05.2013 - 10.2021

Sales Manager

Bloomberg
09.2011 - 11.2012

TV & Interactive Media Account Executive-Local Mar

Comcast
07.2009 - 06.2011

Sales Manager

Radio Caracas Television
06.1996 - 05.2007

Bachelor of Arts - Marketing & Adv

Instituto Superior De Mercadotecnia, I.S.U.M.
Leopoldo Garcia Torres