Summary
Overview
Work History
Education
Skills
Certification
Interests
Timeline
Generic

LEXI CALABRESE

Phoenix

Summary

Dynamic senior-level marketing leader specializing in social and influencer strategies, with over 8 years of experience amplifying brand voice and cultivating robust influencer ecosystems. Expertise in driving real-time engagement, fan growth, and performance marketing outcomes through innovative, integrated social and content initiatives. Proven track record in live event coverage, creator programs, and platform-native storytelling, while effectively collaborating across creative, partnerships, PR, and executive teams to enhance brand relevance and achieve measurable results. Strong passion for sports culture, digital innovation, and community building fuels a commitment to delivering impactful marketing solutions.

Overview

8
8
years of professional experience
1
1
Certification

Work History

Head of Social & Community

CIVANA Wellness Resort & Spa
11.2024 - Current
  • Built and led the resort's full-funnel social and influencer strategy across Instagram, TikTok, and YouTube.
  • Scaled Instagram engagement by 58% year-over-year and grew creator partnerships by 200%.
  • Launched and managed CIVANA's structured influencer program including sourcing, contract negotiation, content alignment, performance tracking, and reporting.
  • Directed social media strategy across real-time activations, brand storytelling, and campaign rollouts tied to revenue-driving initiatives.
  • Collaborated with leadership, creative, and guest experience teams to integrate brand messaging across departments.

Senior Social Media Manager

Moon Valley Nurseries
08.2023 - 11.2024
  • Led a team executing platform-first strategies that doubled audience size and increased engagement by 150%.
  • Built and activated an ambassador and influencer program to drive awareness and audience retention.
  • Integrated social performance data into paid media strategy to improve ROI across channels.
  • Delivered real-time coverage and social storytelling around brand events and partnerships.

Senior Manager, Social, Community & Partnerships

Afterpay USA (Block Inc.)
03.2022 - 06.2023
  • Managed $200K+ influencer budget and drove 550K+ impressions through creator campaigns, including NY Fashion Week activations.
  • Owned social listening and community management strategy, identifying trends, tracking sentiment, and helping evolve brand voice across platforms.
  • Led content strategy across Instagram, TikTok, and Twitter to support product launches, cultural campaigns, and partner integrations.
  • Collaborated with legal, creative, and comms teams to manage cross-functional execution.

Senior Manager, Social & Influencer Strategy

Townhouse Digital
02.2021 - 04.2022
  • Led strategy and campaign development for paid and organic influencer activations for consumer and lifestyle brands.
  • Built reporting frameworks to deliver data-driven insights to clients and optimize future executions.
  • Managed influencer sourcing, creative briefing, contract terms, and campaign rollout.

Marketing & Social Media Manager

Calaveras & Sonora Lumber
04.2017 - 12.2021
  • Directed all digital marketing and social media strategy for legacy retail brands.
  • Developed brand tone and community engagement tactics from the ground up.
  • Created and executed seasonal campaigns aligned with business goals and customer engagement metrics.

Education

High School Diploma -

Bishop McNamara Catholic High School
Bourbonnais
06-2006

Skills

  • Cross-Platform Social Strategy
  • Influencer Program Development & Management
  • Real-Time Event Coverage & Campaign Execution
  • Platform-Native Content Creation & Copywriting
  • Social Listening
  • Sentiment Analysis
  • Community Engagement
  • Campaign Performance
  • Analytics
  • Cross-Functional Collaboration
  • Team Leadership
  • Mentorship
  • Sprout
  • GRIN

Certification

  • HubSpot Social Media Certified
  • Monday.com Certified

Interests

Swiftie and cat mom

Timeline

Head of Social & Community

CIVANA Wellness Resort & Spa
11.2024 - Current

Senior Social Media Manager

Moon Valley Nurseries
08.2023 - 11.2024

Senior Manager, Social, Community & Partnerships

Afterpay USA (Block Inc.)
03.2022 - 06.2023

Senior Manager, Social & Influencer Strategy

Townhouse Digital
02.2021 - 04.2022

Marketing & Social Media Manager

Calaveras & Sonora Lumber
04.2017 - 12.2021

High School Diploma -

Bishop McNamara Catholic High School

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