Leyla Abbasova
Baku
Summary
Results-driven business development and brand management professional with a proven track record in driving growth, building strategic partnerships, and enhancing market presence across multiple industries, including retail, hospitality, logistics, F&B, and sports management. Adept at identifying new business opportunities, leading cross-functional teams, and executing data-driven strategies to optimize operations and maximize revenue. Skilled in stakeholder relations, marketing, event management, and business expansion. Passionate about fostering innovation and positioning brands for long-term success.
Overview
3
3
years of professional experience
Work History
Business Development Manager
ISR Holding
Baku, Azerbaijan
09.2022 - Current
- Lead strategic business development initiatives to drive growth and expansion across multiple industries, including retail, hospitality, logistics, and F&B.
- Identify and evaluate new business opportunities and partnerships to enhance the company’s market position.
- Conduct market research and competitive analysis to develop data-driven strategies for revenue growth and operational improvements.
- Negotiate and manage key partnerships, ensuring alignment with corporate objectives and long-term profitability.
- Develop and implement business plans, overseeing their execution to achieve financial and strategic goals.
- Collaborate with cross-functional teams, including marketing, finance, and operations, to optimize business performance and efficiency.
- Manage stakeholder relationships, including government entities, suppliers, and corporate partners, to facilitate business expansion.
- Represent ISR Holding at industry events and conferences, fostering relationships and positioning the company as a leading market player.
- Oversee feasibility studies, due diligence, and risk assessments for potential investments and new market entries.
Brand Manager
Costa Coffee Azerbaijan
Baku, Azerbaijan
10.2022 - Current
- Oversee the brand’s strategic direction, ensuring alignment with global standards while adapting to the local market.
- Develop and execute marketing campaigns to drive brand awareness, customer engagement, and sales growth.
- Lead product development and menu localization efforts, collaborating with suppliers and internal teams to introduce new offerings.
- Manage partnerships and collaborations with key stakeholders, including suppliers, business partners, and corporate clients.
- Monitor market trends, consumer insights, and competitive positioning to optimize brand strategies.
- Supervise store openings, visual merchandising, and overall brand consistency across all locations.
- Drive digital and social media marketing initiatives to enhance brand visibility and customer interaction.
- Analyze sales performance, customer feedback, and market data to make informed business decisions.
General Secretary
Azerbaijan Golf Federation
Baku, Azerbaijan
02.2025 - Current
- Oversee the strategic development and promotion of golf in Azerbaijan, working to expand participation and engagement in the sport.
- Develop and implement initiatives to increase awareness, attract new players, and enhance the overall growth of the golf community.
- Manage relationships with key stakeholders, including government bodies, international golf organizations, sponsors, and sports federations.
- Organize national and international golf tournaments, ensuring seamless execution and adherence to global golf standards.
- Lead sponsorship and partnership initiatives to secure funding and support for the federation’s activities.
- Oversee marketing and communication strategies to enhance the federation’s visibility and public engagement.
- Facilitate the development of youth and professional golf programs, working closely with coaches and training academies.
- Represent the federation at industry conferences, meetings, and events to strengthen international collaborations.
Education
Master of Science - Faculty of Law
Taras Shevchenko National University
Ukraine 01-2016
Master of Arts - Translation
Baku Slavic University
Azerbaijan 08-2014
Skills
- Business Development and Growth Strategy
- Market Research & Competitive Analysis
- Brand Management & Positioning
- Strategic Partnerships and Negotiation
- Sales & Revenue Optimization
- Marketing & Digital Campaigns
- Leadership & Team Management
- Stakeholder & Government Relations
- Event Planning & Execution
- Operational Efficiency & Process Improvement
Languages
Russian
Proficient (C2)
C2
English
Advanced (C1)
C1
Azerbaijani
Advanced (C1)
C1
Ukrainian
Proficient (C2)
C2
Affiliations
- Golf: Active participant in tournaments and promoter of the sport in Azerbaijan.
- Traveling: Enjoy exploring new cultures and destinations.
- Art: Enjoy visiting galleries and exploring creative expression through painting and design.
- Volunteering: Involved in community and charity events.
- Reading: Enjoy books on business, personal development, and world affairs.
Timeline
General Secretary
Azerbaijan Golf Federation
02.2025 - Current
Brand Manager
Costa Coffee Azerbaijan
10.2022 - Current
Business Development Manager
ISR Holding
09.2022 - Current
Master of Science - Faculty of Law
Taras Shevchenko National University
Master of Arts - Translation
Baku Slavic University
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