Summary
Overview
Work History
Education
Skills
Languages
Affiliations
Timeline
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Leyla Abbasova

Leyla Abbasova

Baku

Summary

Results-driven business development and brand management professional with a proven track record in driving growth, building strategic partnerships, and enhancing market presence across multiple industries, including retail, hospitality, logistics, F&B, and sports management. Adept at identifying new business opportunities, leading cross-functional teams, and executing data-driven strategies to optimize operations and maximize revenue. Skilled in stakeholder relations, marketing, event management, and business expansion. Passionate about fostering innovation and positioning brands for long-term success.

Overview

3
3
years of professional experience

Work History

Business Development Manager

ISR Holding
Baku, Azerbaijan
09.2022 - Current
  • Lead strategic business development initiatives to drive growth and expansion across multiple industries, including retail, hospitality, logistics, and F&B.
  • Identify and evaluate new business opportunities and partnerships to enhance the company’s market position.
  • Conduct market research and competitive analysis to develop data-driven strategies for revenue growth and operational improvements.
  • Negotiate and manage key partnerships, ensuring alignment with corporate objectives and long-term profitability.
  • Develop and implement business plans, overseeing their execution to achieve financial and strategic goals.
  • Collaborate with cross-functional teams, including marketing, finance, and operations, to optimize business performance and efficiency.
  • Manage stakeholder relationships, including government entities, suppliers, and corporate partners, to facilitate business expansion.
  • Represent ISR Holding at industry events and conferences, fostering relationships and positioning the company as a leading market player.
  • Oversee feasibility studies, due diligence, and risk assessments for potential investments and new market entries.

Brand Manager

Costa Coffee Azerbaijan
Baku, Azerbaijan
10.2022 - Current
  • Oversee the brand’s strategic direction, ensuring alignment with global standards while adapting to the local market.
  • Develop and execute marketing campaigns to drive brand awareness, customer engagement, and sales growth.
  • Lead product development and menu localization efforts, collaborating with suppliers and internal teams to introduce new offerings.
  • Manage partnerships and collaborations with key stakeholders, including suppliers, business partners, and corporate clients.
  • Monitor market trends, consumer insights, and competitive positioning to optimize brand strategies.
  • Supervise store openings, visual merchandising, and overall brand consistency across all locations.
  • Drive digital and social media marketing initiatives to enhance brand visibility and customer interaction.
  • Analyze sales performance, customer feedback, and market data to make informed business decisions.

General Secretary

Azerbaijan Golf Federation
Baku, Azerbaijan
02.2025 - Current
  • Oversee the strategic development and promotion of golf in Azerbaijan, working to expand participation and engagement in the sport.
  • Develop and implement initiatives to increase awareness, attract new players, and enhance the overall growth of the golf community.
  • Manage relationships with key stakeholders, including government bodies, international golf organizations, sponsors, and sports federations.
  • Organize national and international golf tournaments, ensuring seamless execution and adherence to global golf standards.
  • Lead sponsorship and partnership initiatives to secure funding and support for the federation’s activities.
  • Oversee marketing and communication strategies to enhance the federation’s visibility and public engagement.
  • Facilitate the development of youth and professional golf programs, working closely with coaches and training academies.
  • Represent the federation at industry conferences, meetings, and events to strengthen international collaborations.

Education

Master of Science - Faculty of Law

Taras Shevchenko National University
Ukraine
01-2016

Master of Arts - Translation

Baku Slavic University
Azerbaijan
08-2014

Skills

  • Business Development and Growth Strategy
  • Market Research & Competitive Analysis
  • Brand Management & Positioning
  • Strategic Partnerships and Negotiation
  • Sales & Revenue Optimization
  • Marketing & Digital Campaigns
  • Leadership & Team Management
  • Stakeholder & Government Relations
  • Event Planning & Execution
  • Operational Efficiency & Process Improvement

Languages

Russian
Proficient (C2)
C2
English
Advanced (C1)
C1
Azerbaijani
Advanced (C1)
C1
Ukrainian
Proficient (C2)
C2

Affiliations

  • Golf: Active participant in tournaments and promoter of the sport in Azerbaijan.
  • Traveling: Enjoy exploring new cultures and destinations.
  • Art: Enjoy visiting galleries and exploring creative expression through painting and design.
  • Volunteering: Involved in community and charity events.
  • Reading: Enjoy books on business, personal development, and world affairs.

Timeline

General Secretary

Azerbaijan Golf Federation
02.2025 - Current

Brand Manager

Costa Coffee Azerbaijan
10.2022 - Current

Business Development Manager

ISR Holding
09.2022 - Current

Master of Science - Faculty of Law

Taras Shevchenko National University

Master of Arts - Translation

Baku Slavic University

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Leyla Abbasova