Leyla Sadikhova

PR responsibilities:
- Established short, mid and long-term public relations and marketing
strategy development and execution;
- Preparation of annual action plans, procurement plans, budgeting, reporting;
- Building and managing sustainable media relations;
- Company representation at local and international events;
- Creating company brand identity, developing print and promo materials.

Marketing responsibilities:

- Established +10 sales points, one main retail showroom;

- Coordination of retail sales process/ B2B, B2C;

- E-commerce developing and integration;
- Market demand and trend evaluation;

- Constant optimization initiatives through new products and services;

- Coordination with international suppliers, quality control;
- SMM, promo campaigns;

- Ensuring and evaluation customer satisfaction (mystery shopping, loyalty programs, CRM tools etc.)

Acting head of internal CSR committee:

- Creating and executing company CSR policy;

- Close work with local communities: needs assessment, social surveys, quarterly meetings to draft the most efficient CSR plan;

- Initiating and implementation of CSR projects considering company policy, UN SDGs, local legislation etc.

Head of Beautification Committee (advisory role):

- Designation and planning sites and extended areas;

- Developing and pursuing initiatives that promote the beautification of the administrative and mine sites, offices etc.

- Identifying areas in need of improvement, developing programs, advising to board and ensuring the most well-informed decisions.

- Creating the company PR strategy in line with the parent company strategic goals;

- Establishing media relations, building positive image;

- Creating brand identity, corporate website, print materials;

- Building and execution of action plan, close work with communities.

- Consulting board on PR and marketing needs in line with the parent company goals;

- Consulting on product development;

- Managing media relations (conduction interviews, responding information requests)

- Creating brand identity, corporate web-site and social networks;

- Initiated, planned and conducted PR campaigns, company events;

- Designed and organized series of international exhibitions "From Waste to Art"

- Contributed in creating Waste to Art conceptual museum;

- Created and maintained media relations, wrote and distributed press releases, speeches, responded information requests;

- Coordinated press releases and handled press inquiries;

- Produced and distributed internal and external communications;

- Communicated with media weekly to build relationships and optimize press coverage.

- Conducted interviews, delivered content to broad audience by simplifying complex information;

- Monitored general economic news within the country and world, drafted summary;

- Translated news from azerbaijani to russian, turkish, english languages;

- Presented 5 mins daily news overview for online videonews release.

- Reported to Kazakhstan headquarters;

- Content development for all the sections of the magazine;

- Trained and developed writers and junior editors;

- Participated in the layout creation processes;
- Conducted photoshoots, interviews, selected interviewees;
- Cooperation with local and international fashion brands;
- Attending various events;
- Seeking opportunities for advertising and sponsorship;
- Translated articles from/to english/russian.

- Collaborated with editors and other staff members to refine story angles, contentç scenario;

- Acting in the videoshoot according to each scenario;

- Voice acting, video editing.