Leyla Hasanzada
Summary
Detailed professional with writing and marketing experience in both private and public sectors. Communicative and motivated individual well-versed in conducting creative, proactive media outreach and pitch ideas. Recognized as strong team player with background in copywriting and editing.
Overview
6
6
years of professional experience
Work History
Communications Specialist
Azerbaijan Tourism Board (STA)
06.2022 - Current
- Working with different international media (BBC, National Geographic Traveler, Expedia, Masterchef Türkiye) and collaborating with them
- Plan, coordinate and implement FAM trips with journalists/influencers
- Built strategic relationships and partnered with key industry players, agencies and vendors
- Prepared the marketing plan/strategy to promote brand awareness.
- Monitoring and reporting on the effectiveness of marketing communications
- Overseeing the company's marketing budget
- Took photographs and videos during special events for promotional materials and social media pages.
- Copyedited, proofread and revised company advertisements, print materials and press releases before dispersal.
- Used various social media platforms for media and blogger outreach.
Organizer and Speaker
“Marketing From A-Z” Course
11.2023 - 12.2023
- Used excellent communication skills to delegate tasks and achieve successful event outcomes.
- Connected with attendees through empathetic listening and genuine responses during Q&A sessions.
- Promoted thought leadership within the field by authoring articles, blog posts, and whitepapers on key topics of interest.
- Developed customized speeches for various clients, showcasing adaptability in addressing unique needs and concerns.
- Built and maintained positive relationships with public by utilizing strategic plans.
- Collaborated with local partners to provide interesting presentation and create compelling content
Outgoing and incoming Tour Operator
Yes Travel LLC
01.2019 - 07.2021
- Enhanced customer satisfaction by providing personalized travel itineraries and recommendations.
- Developed strong relationships with vendors, securing competitive rates and attractive packages for clients.
- Organized memorable group tours with engaging activities and knowledgeable guides.
- Streamlined booking processes for more efficient reservation management and improved client experiences.
- Coordinated complex multi-destination trips, resulting in seamless travel experiences for clients.
- Visa Support for Europe countries and Asian countries
- Implemented marketing strategies that increased brand visibility and attracted new customers.
- Contributed positively to the work environment by fostering a collaborative atmosphere among team members.
Organizational Development Manager
Digital AİR Courses, NMF And FIF Forums
04.2018 - 06.2018
- Enhanced employee performance by implementing new training programs and organizational strategies in Fil Agency.
- Formulated and implemented training programs by applying learning principles and individual differences.
- Established comprehensive employee training programs to develop skills, improve productivity, and maintain compliance with industry regulations.
- Cultivated strong relationships with clients, vendors, and partners to ensure long-term success and loyalty.
- Strengthened leadership capabilities within the organization by developing targeted coaching programs for managers.
Copywriter and digital media manager
Kapital Bank
01.2018 - 04.2018
- Boosted campaign performance by developing engaging and persuasive copy for print, digital, and social media platforms.
- Increased brand awareness through the creation of compelling content for website landing pages, social networks as Instagram, Facebook and LinkedIn, and email newsletters.
- Customized brand message to reach and capture target audience interest and drive engagement.
Education
Master degree - International tourism and regional geography
Western University
Baku, Azerbaijan06.2017
Bachelor -
Azerbaijan Economic State University
Baku, Azerbaijan06.2015
Skills
- Social Media Management
- Event Planning
- Content Creation
- Public Relations Strategies
- Media Relations
- Advertising and Marketing
Languages
English
Full Professional
Russian
Native or Bilingual
Turkish
Full Professional
Personal Information
Date of Birth: 06/15/94
Volunteer Experience
- Recovery Marshal, Hungary Grand Prix 2018, Budapest, Hungary, 07/24/18, 08/02/18
- Sales manager, Carpet Museum, Baku, Azerbaijan, 10/20/17, 11/28/17
- Volunteer, Baku 4th Islamic Solidarity Games, Baku, Azerbaijan, 04/01/17, 05/22/17
- Volunteer, Azerbaijan Gymnastics Federation (AGF), Baku, Azerbaijan, 02/19/16, 07/23/16
Timeline
Organizer and Speaker
“Marketing From A-Z” Course
11.2023 - 12.2023
Communications Specialist
Azerbaijan Tourism Board (STA)
06.2022 - Current
Outgoing and incoming Tour Operator
Yes Travel LLC
01.2019 - 07.2021
Organizational Development Manager
Digital AİR Courses, NMF And FIF Forums
04.2018 - 06.2018
Copywriter and digital media manager
Kapital Bank
01.2018 - 04.2018
Master degree - International tourism and regional geography
Western University
Bachelor -
Azerbaijan Economic State University
Similar Profiles
Sabina NajafovaSabina Najafova
Specialist at AZERBAIJAN TOURISM BOARD, DESTINATION DEVELOPMENT AND TOURISM PRODUCT DEPARMENTSpecialist at AZERBAIJAN TOURISM BOARD, DESTINATION DEVELOPMENT AND TOURISM PRODUCT DEPARMENT
Sabina IsrafilovaSabina Israfilova
Regional Manager at Azerbaijan Tourism BoardRegional Manager at Azerbaijan Tourism Board
Aygun Malik-YeganliAygun Malik-Yeganli
Head of Communications Division at Azerbaijan Tourism BoardHead of Communications Division at Azerbaijan Tourism Board