Liz Olivas

Responsibilities: Total Cat, Blue Buffalo

• Business liaison and partner for Sales teams and cross-functional groups (e.g., Marketing, Legal, Supply Chain, Finance, etc.) "Voice of Sales" & creator of Sales Strategy for Total Blue Buffalo Cat ($720 MM)
• Coordinate all of the people and activities required to bring category products and the Brand’s plan to market (innovation, renovation, new Shopper tactics, etc.) and achieve revenue growth targets
• Partner with internal teams across Sales, Marketing, Supply Chain, Finance, and Demand Planning to ensure forecast is captured, production is planned, and deliveries are on track to meet targets
• Provide analysis and insights regarding profit and volume trends using internal and external/customer data sources
• Influence pricing and promotional actions and distribution needed to drive business results while also adhering to sales strategies and trade policies
• Managed the rebrand of our second and third largest brands at Blue Buffalo, created 3 Club offerings for Costco, Sam's, and BJ's, influenced several item conversions with our top retailers, and launched exclusives and early ships with our top JBP retailers

Responsibilities: Albertsons, Blue Buffalo (Pet)

• Managed a $47.7MM target (+20% vs PY), which overdelivered (131% of target)
• Led trade overhaul and strategy changes, resulting in efficiencies equating to +30% $s (+18% units) vs PY, +1.2 Shr Pts
• Sold in two off-cycle resets (incremental distribution +25 SKUs) to capitalize on momentum and accelerate category and market share growth
• Executed our first-ever JBP with Albertsons, which consisted of wins including: a Core Distribution program, eCommerce & omni-channel focused programs, and a display program

Responsibilities: Betty Crocker (Baking), Gold Medal Flour (Baking Commodities), Bisquick (Pancake), Progresso (Breadcrumbs), Walmart

• Partnered with Walmart across 4 categories & 4 Buyers on an $758 MM business to negotiate new items, display, and build a mutually beneficial strategy
• Engaged cross-functionally (eCommerce, Shopper Marketing, Brand, Finance, R&D, and Consumer Insights) to create a well-rounded, winning new item strategy to produce market-leading innovation
• Worked with closely with Demand Planning and Supply Chain to deliver accurate forecasts and ensure all Supply Chain efforts were executing seamlessly
• Managed trade strategy, volume estimating, allocation, in & outs, and special pack displays to produce executional excellence

Responsibilities: Category Management (All Retailers), Totino's (Frozen Hot Snacks & Pizza), Progresso (Soup), & Old El Paso (Mexican)

• Managed the creation of Distribution Sell Stories, Category 101s, and Category Growth Stories.
• Flexed between multiple categories to pitch distribution voids, BIC shelving principles, and category/shopper expertise to retailers
• Influenced key internal decisions including: packaging, shelf/placement recommendations, distribution opportunities, innovation and renovation ideas, etc.
• Created turnkey distribution tools that all retail teams use to identify key distribution voids and provide strong, categorical data to support item sell-in

Responsibilities: Cereal, Meals, and Baking, Albertsons

• Evaluated merchandising plans for profit and revenue efficiency for all13 divisions of Albertsons
• Created tools for Account Managers to utilize to sell in distribution and seasonal offerings/Limited Edition skus
• Ensured exuction of promotions that maximized internal revenue and volume targets