Madison Webb
Mesa
Summary
Dynamic Digital Media Specialist with a Bachelor of Science in Mass Communications and Journalism, adept at crafting compelling content and engaging digital audiences while expertly navigating the evolving social media landscape. Proven success in driving brand visibility through innovative promotional strategies and supporting online advertising campaigns, leveraging a diverse skill set across multiple platforms. Skilled in utilizing data-driven insights to optimize marketing efforts, consistently maximizing return on investment by analyzing performance metrics and adapting strategies for sustained growth. Committed to delivering impactful storytelling that resonates with target audiences.
Overview
1
1
Certification
Work History
Junior Content Strategist
Modern Grind Coffee
08.2025 - 12.2025
- Collected and analyzed data from variety of sources to create detailed market research reports for top-level decision makers.
- Conducted primary and secondary research to better understand customer needs and behaviors.
- Used various market research tools and techniques to gather, analyze and interpret data.
- Tracked key performance indicators to measure success of campaigns.
- Assembled reports and presentations to share insights and recommendations with stakeholders.
- Wrote engaging and successful marketing, advertising, and website copy.
- Proved successful working within tight deadlines and a fast-paced environment.
Education
Bachelor of Science - Mass Communications and Journalism, Digital Audiences and Social Media Landscapes
Arizona State University
Tempe, AZ12.2025
Associate of Science - Communications
Chandler-Gilbert Community College
Chandler, AZ05.2023
Skills
- Media engagement strategies
- Experienced with Adobe software
- Microsoft Office proficiency
- Data-driven decision making
- Social media performance evaluation
- Audio content creation
- Video editing
- Social media marketing proficiency
- Search engine optimization
- Digital content management
- Proficient in written and verbal communication
- Digital content development
- Digital media strategy
- Specialized event planning
Certification
- Google Ads Search, 2024-04-01
- Google Analytics, 2024-04-01
- Google Ads Measurement, 2024-04-01
- Prismm Fundamentals, 2025-02-01
Languages
English
Timeline
Junior Content Strategist
Modern Grind Coffee
08.2025 - 12.2025
Bachelor of Science - Mass Communications and Journalism, Digital Audiences and Social Media Landscapes
Arizona State University
Associate of Science - Communications
Chandler-Gilbert Community College