Manikandan Bhaskaran
Manager - Data Analytics
Abu Dhabi
Summary
- Strategic and detail-oriented Data Analytics Manager with extensive experience transforming complex data into actionable insights that drive business growth. Proven track record in leading analytics initiatives, automating workflows, and delivering scalable solutions across business functions.
- Proficient in Power BI, Tableau, SQL, and Python, with hands-on expertise in machine learning and AI-driven models to improve forecasting accuracy and customer segmentation. Spearheaded automation projects that reduced manual reporting efforts by 60%, improved data accuracy by 40%, and accelerated delivery timelines.
- Experienced in managing and mentoring high-performing analytics teams, fostering collaboration, and aligning efforts with organizational goals. Successfully led cross-functional teams on initiatives that increased campaign ROI by 30% and improved operational efficiency by 20%.
- Adept at communicating insights to both technical and non-technical stakeholders, influencing executive decision-making, and cultivating a data-driven culture. Eager to contribute strategic analytical leadership to innovative and forward-thinking organizations.
Overview
14
14
years of professional experience
3
3
Certifications
Work History
Manager - Data Analytics
Aldar Estates
10.2024 - Current
- Spearheaded end-to-end automation of data pipelines, significantly reducing manual reporting effort by 60% and improving data accuracy across departments
- Championed data standardization and quality assurance practices, improving data consistency across enterprise reporting by 40%.
- Transformed raw data using complex SQL queries to create centralized datasets used in high-impact dashboards across Finance, HR, Property Management, and Talent Acquisition.
- Encouraged a data-driven culture by organizing regular knowledge-sharing sessions on automation techniques and dashboard best practice
- Successfully managed and motivated a team of data analysts, providing clear guidance, career development support, and regular performance feedback.
- Acted as a bridge between technical teams and business stakeholders, translating business needs into scalable data solutions.
Data Analyst
MRM
06.2022 - 10.2024
- Led the marketing analytics activities by monitoring lead generation, recording campaign analytics and evaluated the campaign performance for various clients including NEOM and GM
- Built compelling dashboards in Power BI for Business Performance 360, Customer Demographics and Lead Categorization
- Segmented the customers into Target groups and classified high-risk customers thereby helping the business to reduce churn
- Automated the legacy reports in excel to Power BI thereby improving time and efficiency of the reporting process
- Tracked website data using Google Analytics and Adobe Analytics to analyze key engagement/buying behaviors
Data Analyst
HITPIXEL
11.2021 - 05.2022
- Performed in-depth analysis on conversion drops, churn, refunds, chargebacks, and cancellations, identifying root causes and proposing data-driven solutions to improve customer retention and ROI.
- Built interactive dashboards and reports across product lines (AWS QuickSight → Tableau) to monitor performance, track ROI, and enhance customer lifetime value.
- Developed and deployed a fraud detection model using AWS Fraud Detector, leveraging historical data to classify and mitigate fraudulent activities.
Senior Data Analyst
SANOFI GENZYME
01.2018 - 09.2021
- Transformed the existing manual process by reducing service desk activity which resulted in dollar savings and produced an overall efficient automated process
- Managed and maintained a SQL Server database for metrics reporting for Edentity team by weekly data imports from Active Directory, SailPoint IIQ and Workday
- Created automated jobs for recurring Metrics in SQL Server by using packages to generate Registration and Usage metrics
Data Analyst
SANOFI GENZYME
02.2017 - 01.2018
- Designed interactive dashboards and visualisations of customer reports, competitor analysis and improved revenue statistics data using Tableau
- Improved financial status by analysing results; monitoring variances; identifying trends; recommending actions to management
- Reconciled transactions by comparing, correcting, validating and performing DQ analysis on data using SQL Server database
Associate Product Specialist
COGNIZANT
06.2011 - 12.2014
- Team lead, SME who was involved in task delegation, project metrics, process improvement, status reports, quality assurance and data analysis
- Gathered requirements, developed user stories, and analyzed workflows for Traveler's Insurance application in collaboration with SMEs, Product Owners, and key stakeholders
- Created project metrics and analytics dashboards each month to measure team statistics and performance
- Worked on Agile incorporating sprint execution, daily scrum meetings and sprint retrospectives following agile best practices
Education
Master of Science - Information Technology And Management
University of Texas At Dallas
Texas, USA12-2016
Bachelor of Engineering - Electrical Engineering
Anna University
Chennai, India05-2011
Skills
Data Analysis and Visualization
SQL Power BI Tableau Databases Python Excel
Data Engineering and Warehousing
Azure Data Lake Azure DataBricks ETL/ELT Processes Data Pipelines Data Modeling
Automation and Scripting
Power Automate SQL Automation Python for Workflow Automation
Business Intelligence (BI)
KPI Development Dashboard Design Real-time Reporting Predictive Analytics
Data Science and Machine Learning
Predictive Modeling Churn Prediction Customer Segmentation Python (Pandas, Scikit-learn) Statistical Analysis
Leadership and Business Skills
- Strategic Planning & Roadmapping (AI & Automation Integration)
- Project & Program Management (Agile & Data-Driven Initiatives)
- Stakeholder Engagement & Cross-Functional Collaboration
- Team Leadership, Coaching & Mentoring (Data & ML Teams)
- Innovation & Change Management (Digital & AI Transformation)
- Automation-First Thinking (Low-Code, Python, ML-Driven Optimization)
- Data-Driven Decision Making & KPI Alignment
- Ethical AI, Governance & Responsible Data Practices
- Data Storytelling, Presentation & Executive Reporting
Certification
Adobe Analytics Certified Business Practitioner, 2023
Timeline
Manager - Data Analytics
Aldar Estates
10.2024 - Current
Data Analyst
MRM
06.2022 - 10.2024
Data Analyst
HITPIXEL
11.2021 - 05.2022
Senior Data Analyst
SANOFI GENZYME
01.2018 - 09.2021
Data Analyst
SANOFI GENZYME
02.2017 - 01.2018
Associate Product Specialist
COGNIZANT
06.2011 - 12.2014
Master of Science - Information Technology And Management
University of Texas At Dallas
Bachelor of Engineering - Electrical Engineering
Anna University
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