MARCO A. FERNANDEZ
Scottsdale
Summary
Senior restaurant operations leader with nearly 20 years of experience driving performance across multi-unit, high-volume restaurant environments. Proven track record in leading General Managers, improving operational systems, and executing sales-driven labor and cost strategies. Experienced in concept development, full-cycle restaurant openings, and building high-performing teams across diverse markets. Recognized for strong leadership, financial acumen, and the ability to elevate service standards while fostering accountability, culture, and long-term growth.
Overview
21
21
years of professional experience
Work History
Director of Operations (Multi-Unit Leadership)
El Encanto Restaurants
Phoenix, AZ
12.2024 - Current
- Lead operations across three high-volume, full-service restaurant locations with full accountability for performance, execution, and consistency
- Direct, coach, and develop General Managers to strengthen leadership accountability and operational results
- Implement sales-driven labor models and cost control strategies to improve efficiency and profitability
- Standardize service expectations, training systems, and operational procedures across all locations
- Oversee inventory management, purchasing, and vendor relationships to maintain quality and cost control
- Partner with ownership on strategic planning, operational improvements, and performance initiatives
- Drive improvements in guest experience through training, service standards, and accountability systems
- Ensure compliance with company policies, safety standards, and operational best practices
Founder | Director of Operations
Zagros Piano, Wine & Grill | Zagros Cafe
Hermosillo, MX
02.2005 - 08.2025
- Founded and scaled a successful full-service restaurant and wine bar concept from the ground up
- Led all aspects of operations including hiring, training, menu development, and guest experience
- Designed operational systems to support efficiency, cost control, and consistent service execution
- Built and led a high-performing team across front and back of house operations
- Developed marketing strategies and experiential offerings to drive brand differentiation and repeat business
- Continuously evolve the concept to remain competitive and aligned with market trends
Partner | Consultant
Wise Restaurant Solutions
U.S. & Mexico
01.2014 - 11.2024
- Co-founded a consulting firm specializing in restaurant operations, concept development, and performance optimization
- Advise operators on P&L management, cost control strategies, and operational systems
- Lead concept creation, brand development, and full restaurant openings from inception to launch
- Recruit, train, and develop management teams and staff for new and existing operations
- Implement systems for inventory control, labor management, and operational efficiency
- Co-developed a proprietary software tool focused on real-time cost analysis and performance tracking
Consultant (Food Hall Development)
Sonora Market
Monterrey, MX
03.2022 - 05.2023
- Led the development and launch of a multi-concept food hall with multiple restaurant brands
- Designed operational layouts, kitchen workflows, and service models for efficiency and scalability
- Supported hiring and training of management teams and operational staff
- Established vendor relationships and purchasing strategies across multiple concepts
- Provided post-opening operational support to stabilize performance and execution
Co-Founder | Consultant
Sonoritas Prime Tacos
Los Angeles, CA
04.2014 - 12.2016
- Co-developed and launched a high-volume fast-casual restaurant concept in a competitive market
- Oversaw site development, permitting, vendor partnerships, and operational setup
- Built and trained a strong management and hourly team
- Developed menus, pricing strategies, and operational procedures
- Implemented systems for cost control, labor management, and daily operations
Education
Bachelor of Science - Economics
Arizona State University
Tempe, AZ12-2003
Skills
- Multi-Unit Operations Leadership
- GM Coaching & Development
- P&L Management & Financial Analysis
- Labor Strategy & Cost Control
- Training Systems & Operational Standards
- Guest Experience & Service Excellence
- Inventory & Vendor Management
- Compliance, Safety & Risk Management
- Strategic Planning & Execution
- Team Building & Performance Management
Languages
Spanish
Native or Bilingual
English
Full Professional
Timeline
Director of Operations (Multi-Unit Leadership)
El Encanto Restaurants
12.2024 - Current
Consultant (Food Hall Development)
Sonora Market
03.2022 - 05.2023
Co-Founder | Consultant
Sonoritas Prime Tacos
04.2014 - 12.2016
Partner | Consultant
Wise Restaurant Solutions
01.2014 - 11.2024
Founder | Director of Operations
Zagros Piano, Wine & Grill | Zagros Cafe
02.2005 - 08.2025
Bachelor of Science - Economics
Arizona State University