Maria Katrina Maravillosa

Achieved 109% of the performance target (2024), consistently surpassing sales goals and contributing to overall business growth of Smith & Nephew AWM in Abu Dhabi region

• Built, managed and nurtured strong relationships with Key Opinion Leaders (KOLs) healthcare professionals and clients in the region both Government and Private sectors to support the growth of AWM product line
• Effectively provided on-site clinical support and demonstrations to healthcare providers, ensuring proper product implementation and customer satisfaction.
• Mentored junior team members towards professional growth, fostering an environment conducive to knowledge sharing.
• Expanded market share with strategic product positioning and competitive analysis.
• Increased brand recognition with well-crafted marketing campaigns that effectively showcased product features and benefits.

• Established key point of contact for L&R Compression Therapy range in the UAE
• Responsible for other general consumable product range in Abu Dhabi for: Wound care, OT and Casting line
• Performed marketing, sales, training and development to existing and potential customers
• Successfully expanded the market with new contracts to both government and private sectors
• Expanded customer base by identifying needs, developing solutions and delivering client-centered product

• Led the Compression therapy and Support range of Lohmann & Rauscher in the UAE
• Managed sales team to establish and maintain professional relationship with customers in assigned territories
• Product governance and product oversight

• Pioneered the Jobst Compression therapy line in the UAE
• Successfully launched and grew the market in both government and private sectors
• Built strong client relationships and provided high value-adding services in the market

• Responsible for sales and marketing of dermatology, cosmetic and aesthetic products in Sharjah & Northern Emirates region
• Analyzed market to identify new opportunities and strengthen relationships with key opinion leaders and potential clients
• Conducted routine product demonstrations to verify proper utilization and improve patient outcomes
• Arranged appointments with doctors and medical teams to raise awareness of latest product launches

• Responsible for sales and promotion of ethical drugs: Cardio-Metabolic line
• Met and exceeded sales targets within agreed budget and timescales
• Developed and delivered strategic marketing activities