Summary
Overview
Work History
Education
Skills
Languages
Timeline
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Maryam Mustafayeva

Maryam Mustafayeva

Baku

Summary

Multi-talented and versatile professional with a strong desire to further my career in Brand Development and Marketing. My experience spans various facets of marketing, including CRM, Digital Marketing, and E-commerce, making me a well-rounded candidate.

To explore my relevant experience and educational background, please refer to the details below

Overview

5
5
years of professional experience

Work History

Brand Manager

Avromed Company
05.2023 - Current
  • Specializing in beauty brands, including well-known names such as Payot, Pharmaceris, Topicrem, and more. In this role, I have been responsible for overseeing the development, marketing, and promotion of these brands to ensure their continued growth and success in the highly competitive beauty industry.
  • Planned, implemented, and tracked sales and marketing strategies to promote brand products.
  • Developed and executed branding campaigns to educate target audiences on product features, benefits and values.
  • Organized and delivered training sessions for new product content and technological advancements.
  • Consulted with product development teams to enhance products based on customer interest data.
  • Researched and identified new opportunities for product and brand development.
  • Spearheaded strategic brand plans for multiple product lines to increase market share and brand awareness.
  • Analyzed customer feedback and market trends to make informed decisions about product and brand messaging.
  • Created and managed budgets to maximize brand reach and engagement.
  • Monitored and evaluated marketing and advertising campaigns to support brand consistency and engagement.

Social Media Manager

Avromed Company
06.2022 - 05.2023


  • Planned and instituted social media marketing plan for Aloe pharm and Beauty]\ Buta Aptek.
  • Analyzed competitor pages to locate backlink and keyword opportunities.
  • Developed marketing content such as blogs, promotional materials and advertisements for social media.
  • Improved page content, keyword relevancy, and branding to achieve search engine optimization goals.
  • Curated and segmented editorial content to increase engagement and channel growth.
  • Analyzed and reported social media and online marketing campaign results.
  • Increased customer engagement through social media.
  • Coordinated staff sales meetings to discuss developmental strategy, best practices and process improvements.

Marketing Department Specialist

Adore Kompani MMC (Adore Perfumery&Cosmetics)
07.2019 - 06.2022
  • Control of B2B sales from initiation to reporting
  • Providing introductory training to new B2B customers
  • Content and Photo production for new website and mobile application
  • Photo edit using Adobe Photoshop
  • Social Media Marketing, photo and content creation
  • Online Sales
  • B2B Coordinator
  • Take part in organizing Events
  • Making advertising via Facebook Ads
  • Increased customer engagement through social media.
  • Developed social media calendar, which included scheduling social media posts, marketing campaigns and website updates.
  • Analyzed and reported social media and online marketing campaign results.

E-Commerce Specialist

Italdizain
08.2018 - 07.2019
  • Assisted chief photographer on photo production for creation of E-commerce platform;
  • Choose correct setting for photo production, depending on the nature of the product and company internal photo standards;
  • Research product descriptions and attach to photos;
  • Once photos and descriptions were approved by Manager, I was responsible for upload of materials into new website using Bitrix 24 IT software;
  • Collaborated with supply vendors and distributors to purchase supplies in bulk with favorable discounts.
  • Quickly learned new skills and applied them to daily tasks, improving efficiency and productivity.

Education

Bachelor of Science - Information Technology

Azerbaijan University of Economics
Baku, Azerbaijan
05.2023

Skills

  • Category Growth
  • Margin Monitoring
  • Brand Positioning
  • Sales Strategy
  • Public and Media Relations
  • Event Logistics
  • Digital Media
  • Problem Solving
  • Corporate Communications
  • Team Leadership
  • Bitrix-24, 1C, PowerBI and internal website platforms
  • Sales Program Coordination
  • Audience Analysis
  • Social Media Content Writing
  • Analytics and Reporting
  • Market Research
  • Content Creation
  • Brand Development

Languages

Azerbaijani, Russian
Native language
English
Advanced
C1
Turkish
Advanced
C1

Timeline

Brand Manager

Avromed Company
05.2023 - Current

Social Media Manager

Avromed Company
06.2022 - 05.2023

Marketing Department Specialist

Adore Kompani MMC (Adore Perfumery&Cosmetics)
07.2019 - 06.2022

E-Commerce Specialist

Italdizain
08.2018 - 07.2019

Bachelor of Science - Information Technology

Azerbaijan University of Economics

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Maryam Mustafayeva