Andrew ''Matt'' Martinez
VERIZON WIRELESS
Peoria,AZ
16
years of professional experience
Senior Account Manager & Channel Sales Leader with 15+ years of experience leading SMB, Retail, and Indirect channel strategies in the wireless industry. Co-creator of nationwide SMB onboarding programs and pilot lead for enterprise UCaaS solution rollouts. Demonstrates a strong history of market share expansion, 100% operational compliance, and mentoring sales talent into leadership roles. 3-time Winner’s Circle recipient and National "Your Voice Matters" field liaison to executive leadership.
Work History
Sr. Account Manager – SMB Indirect Channel Sales
4 Years 8 Months- Drive 19.9 new logo SMB accounts (5+ lines) per month across 45 doors to expand territory share and line growth.
- Coach indirect partners through SMB prospecting, quoting, and lifecycle management, contributing to a 12.4% YOY lift in Gross Adds in 2026.
- Train partner leadership and frontline teams on Salesforce CRM, Verizon POS, promotion, and quoting systems to accelerate onboarding.
- Collaborative team member to develop standardized SMB Ready (for Account Managers) and SMB 101 (for partner onboarding) curriculum with senior leaders and L&D for nationwide partner deployment.
- Led regional trial with partner Masters Telecom to certify agent adoption frameworks, establishing the operational blueprint for the nationwide rollout of co-sell for One Talk office communication solutions (UCaaS).
- Formulated regional pilot integrating Dun & Bradstreet (DUNS) new-logo account ownership into Salesforce for agent Business Managers, operationalizing a structured multi-touch lifecycle cadence that accelerated partner prospecting, conversion, and retention.
- Coordinate with regional and frontline stakeholders to align execution, share feedback, and support consistent partner performance.
Account Manager – Consumer Indirect Channel Sales
8 Years 1 Month- Leveraged carrier and partner data to lead monthly alignment meetings, quarterly business reviews (QBRs), and mutual action plans (MAP) across up to 28 Big Box National Retail partner locations.
- Designed training modules on handset launches, rate-plan positioning, and promotional cross-selling for retail managers, third-party labor reps (3PL), and vendor partners.
- Audited planogram adherence, live handset display uptime, carrier collateral, and POS compliance across accounts to protect brand consistency and in-store execution.
- Mentored partner managers and third-party wireless reps to strengthen partner loyalty and build leadership pipelines within partner organizations.
- Shared system issues, merchandising gaps, competitor activity, and retailer roadblocks with cross-channel internal stakeholders including L&D, marketing, and operations to support stronger market positioning.
- Developed targeted sales enablement for new handset releases, postpaid and prepaid plan positioning, and promotional cross-selling to improve field readiness.
- Improved customer experience by addressing survey and review feedback after store visits and coaching the team on retention-focused service.
Assistant Manager – Retail Sales
3 Years 1 Month- Coached a high-volume retail sales team of 15 employees through shadow selling, side-by-side selling, and role plays to lift store performance.
- Trained and mentored 7 sales consultants, preparing them for promotions into management and L&D roles.
- Directed Tier-1 product launch execution, maintaining 100% live-device interactive display uptime and consistent planogram alignment.
- Proactively contacted customers after NPS surveys and online reviews to resolve concerns and strengthen retention.
- Delivered consistent one-on-one feedback to sharpen selling behaviors and reinforce accountability across the floor.
- Drove stronger store results in Gross Adds, accessory attach rate, protection attach rate, and NPS through hands-on selling support.
- Earned Winner’s Circle recognition for quota overachievement and channel excellence.
Education
Bachelor of Science in Business Administration (B.S.B.A.) - Marketing
Skills
Sales leadership
Partner strategy & execution
Sales training
Customer experience & retention
Partner development
Territory management
Channel sales strategy
Sales forecasting
Mutual action planning
Partner enablement
Cross-functional collaboration
Churn prevention
Customer onboarding
Account management
Solution selling
Channel partnerships
Retail account management
HONORS & LEADERSHIP
- Winners Circle Award (3-Time Recipient): Recognized among the top tier of national sales performers for quota overachievement and channel excellence.
- National “Your Voice Matters” Representative: Selected to represent field sales and indirect account managers, serving as a direct liaison to senior executive leadership to drive operational improvements.
Timeline
Sr. Account Manager – SMB Indirect Channel Sales
VERIZON WIRELESS
03.2022 - CurrentRead More
Account Manager – Consumer Indirect Channel Sales
VERIZON WIRELESS
01.2014 - 02.2022Read More
Assistant Manager – Retail Sales
VERIZON WIRELESS
11.2010 - 12.2013Read More
Northern Arizona University
Bachelor of Science in Business Administration (B.S.B.A.) from Marketing
Read More