Matthew S. Peters
Tempe
Summary
Results-driven marketing professional experienced in event coordination and social media management. Engages audiences and enhances brand visibility through innovative promotions. Drives participation and excitement in sporting events while delivering exceptional customer service and fostering teamwork.
Overview
4
4
years of professional experience
Work History
Game Day Promotions
Milwaukee Brewers Baseball Club
Phoenix
01.2026 - Current
- Coordinated in-game activations on home team dugout to enhance fan experience
- Engaged fans to participate in mid-game activations
- Relayed participant information to PA announcers for seamless execution
Greenskeeper
Moorhead Country Club
Moorhead
06.2022 - Current
- Led groups of employees to complete tasks around the golf course.
- Trained new employees on operation of advanced machinery.
- Facilitated communication between management and staff to ensure information was effectively shared.
- Studied fundamental operations of machinery and irrigation systems in a hands-on environment.
NFL/NIL Marketing Internship
VaynerSports
05.2025 - 09.2025
- Engaged collegiate athletes to identify target brands for potential NIL partnerships.
- Recruited athletes to VaynerSports.
- Requested price quotes from vendors for various purchases.
- Coordinated event planning for NFL athletes to enhance brand visibility.
Broadcaster
SpudsTV
Moorhead
05.2023 - 06.2023
- Color Commentary and Play-by-Play announcer for High School boys lacrosse.
- Developed professional speaking skills, honed interview techniques, and improved quick-thinking abilities.
- Contributed to video production for high school lacrosse events, enhancing event visibility and community engagement.
Social Media Account Manager
Moorhead Athletics
Moorhead
09.2021 - 05.2022
- Promoted game times and themes on Instagram and Twitter, increasing awareness and attendance at events.
- Developed and organized themes and sections for sporting events to create a dynamic atmosphere.
- Coordinated operations of student section at sporting events to enhance student engagement.
- Worked under Activities Director to ensure safety among students.
Education
Bachelor of Arts - Sports Business
W. P. Carey School of Business, Arizona State University
Tempe, AZ05.2026
Skills
- Event coordination
- Social media management
- Customer Service
- Microsoft Excel
- Critical Thinking
- Teamwork
- Team leadership
Leadership Experience
- Lacrosse Coach, Artik Lacrosse Club, Fargo, ND, Coached youth and high school age kids., Head Coach for the 14u team., Assistant coach for 16u and 18u., Organized practice plans, team buses, hotel stays and tournaments., Communicated with parents about scheduling and attendance., Responsible for kids traveling all over the country.
- Philanthropy Committee Member, Kappa Sigma, Tempe, AZ, Organized a fundraising event for Kim’s Hope, a Glioblastoma non-profit organization., Raised $23,000 for families struggling with Glioblastoma., Acquired sponsorships and donations for the event.
Timeline
Game Day Promotions
Milwaukee Brewers Baseball Club
01.2026 - Current
NFL/NIL Marketing Internship
VaynerSports
05.2025 - 09.2025
Broadcaster
SpudsTV
05.2023 - 06.2023
Greenskeeper
Moorhead Country Club
06.2022 - Current
Social Media Account Manager
Moorhead Athletics
09.2021 - 05.2022
Bachelor of Arts - Sports Business
W. P. Carey School of Business, Arizona State University