Melissa Cuevas

• Consult directly with surgeons to train and educate on benefits of TruClear System for procedures in their offices, hospitals, and ambulatory surgery centers across Arizona and New Mexico markets in diagnosing and treating infertility, abnormal bleeding, and other uterine disorders.
• Expanded territory coverage by strategically identifying and targeting high-potential accounts.
• Implemented successful sales strategies to drive revenue growth and exceed quarterly quotas consistently.
• Conducted clinical trials and responsible for standardizing Abrazo Arrowhead Hospital
• Responsible for managing $800k of annual revenue by expanding access to technology that improves the standard of care in Gynecology through the TruClear Hysteroscopy System
• Collaborate cross-functionally with Health Systems to show the financial and clinical value of the TruClear System

• Successfully managed territory while Territory Manager was on Maternity leave by building loyalty with new and existing surgeons, making sales calls to target accounts,
• Covered Arizona, Utah, Colorado, and Missouri and supported competitive trial
• Supported large competitive trial and won over entire IDN system - Intermountain Region in Utah

● Experience in selling, training, and building relationships with anesthesiologists, physiatrists, orthopedics, and primary care physicians to prescribe electrotherapy devices for pain management

● Consistently ranked top 15% each year (out of 40 reps)

● Increased sales revenue by 20-30% each year

● Consistently surpassed sales quotas since hire (110% quota in Q3 2021)

● Manage the entire sales process by sourcing opportunities, uncovering specific needs, assessing appropriate product and devices, closing sale and follow up with customers

• Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
• Slashed ad expenses 30% YOY on $20M annual Spend, by optimizing ad spend and cultivating relationships with local, national, and international sales agents to capture most advantageous rates
• Instituted formal training process, building a manual entitled “Essentials of Media Buying.” Outlining process, terms, and best practices in negotiation
• Recruited, hired, trained and managed brand ambassadors and associates.
• Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.

• Collected live fish samples from multiple locations for return to US lab for study
• Tracked individual samples, conducted hormone sampling and analysis
• Developed never-before-used techniques to manage and elevate cortisol levels.