Summary
Overview
Work History
Education
Skills
Area Of Expertise
Timeline
Generic

MELISSA REUSER

Tucson

Summary

Highly innovative and results-oriented SEO analyst with a strong academic background and extensive hands-on experience across the entire spectrum of search engine optimization. Proficient in meticulously analyzing website performance, devising strategic optimization plans, and executing tactical implementations to enhance online visibility and drive organic growth. Adept at leveraging technical expertise, data-driven insights, and a creative mindset to continuously refine and improve SEO strategies. Proven track record of effectively collaborating with crossfunctional teams, implementing best practices, and staying abreast of evolving search algorithms to ensure consistent and sustainable search engine rankings.

Overview

10
10
years of professional experience

Work History

Social Media Specialist

Imperfect Foods
01.2020 - 03.2021
  • Created engaging social media content across various platforms, resulting in increased brand visibility, higher engagement rates, and a growing follower base.
  • Developed and executed successful social media campaigns that aligned with company objectives, contributing to a significant boost in website traffic and lead generation.
  • Managed social media advertising campaigns, achieving targeted click-through rates and conversions while staying within budget constraints.
  • Collaborated with graphic designers and copywriters to produce visually appealing and compelling multimedia content, enhancing the overall quality of social media posts.
  • Utilized social media analytics tools to track performance metrics, generate reports, and present actionable recommendations to optimize future campaigns.
  • Successfully handled crisis situations by addressing negative comments and feedback in a timely and professional manner, preserving brand reputation and customer trust.

Customer Care Associate

Imperfect Foods
07.2019 - 03.2021
  • Provided exceptional customer support through phone and email, effectively addressing inquiries, resolving issues, and ensuring high levels of customer satisfaction.
  • Demonstrated empathy and active listening skills, building rapport with customers and defusing challenging situations, resulting in positive interactions and improved customer loyalty.
  • Maintained detailed and accurate records of customer interactions, contributing to a comprehensive database for reference and analysis by the team.
  • Assisted in the creation of comprehensive customer support documentation, providing clear and user-friendly guides for both customers and colleagues.
  • Proactively identified recurring customer concerns and provided feedback to product and service teams, contributing to the enhancement of offerings and a better customer experience.

Bookkeeper

BJ's Restaurant & Brewhouse
08.2018 - 05.2019

Server

BJ's Restaurant & Brewhouse
11.2015 - 05.2019

Growth Advisor

Biziq
11.2024 - Current
  • Interacted with internal customers to understand business needs and translate in to requirements and project scope.
  • Developed a content strategy centered around user intent, driving an increase in visibility for competitive industry keywords
  • Led on-page optimization efforts by suggesting content revisions, improving headings, and refining internal linking for better crawlability and relevance
  • Conducted in-depth keyword research to identify high-value search terms aligned with business goals and user intent
  • Tracked SEO performance metrics (CTR, bounce rate, average position) to measure the impact of optimization efforts
  • Provided SEO insights to inform broader digital marketing strategies, including PPC and content marketing campaigns
  • Implemented on-page SEO strategies, including meta tag optimization, content structure improvements, and internal linking
  • Stayed current with algorithm updates and industry best practices to maintain and improve search visibility

Account Associate

Destination Travel Network
07.2024 - 10.2024
  • Developed specific advertising packages that met the unique needs of local businesses, enhancing their visibility and engagement on Destination Marketing Organization websites.
  • Proficient in Salesforce, utilizing it to manage client data, track interactions, and generate detailed reports for sales forecasting.
  • Maintained accurate records of client interactions and sales activities in CRM software, ensuring effective follow-up and relationship management.
  • Delivered persuasive presentations to local business owners, showcasing the value and ROI of advertising on Destination Marketing Organization websites.
  • Analyzed website traffic and user behavior through Google Analytics and Ahrefs, providing actionable insights to enhance marketing effectiveness and sales performance.

Customer Success Manager

Collaborate Pros
11.2023 - 06.2024
  • Ensured that all clients have access to their unique Google Looker Studio report. These reports provide comprehensive metrics, insights (such as GA4, Google Search Console, and SEMrush), and other performance indicators.
  • Take ownership of customer metrics, and proactively identify opportunities to enhance customer satisfaction.
  • Implement technical SEO improvements, such as optimizing site speed, mobile responsiveness, and structured data, leading to enhanced site performance and user satisfaction.
  • Conducted both in-depth keyword and user trend research to optimize a client's organic visibility, organic search rankings, and to provide comprehensive content recommendations.
  • Presented monthly video Google Looker Studio reports to clients, showcasing relevant updates and highlighting latest organic progress.
  • Played a crucial role in developing the Quality Control team by equipping new hires with the right tools and necessary skills to excel in their unique roles and improve client satisfaction.
  • Developed a newer communication plan with the Operations Manager that would improve customer communication such as gathering feedback, addressing all concerns, and providing updates.

SEO Analyst

Simpleview
09.2022 - 10.2023
  • Conduct comprehensive keyword research and optimization, resulting in improved organic search rankings and increased visibility across targeted search queries.
  • Analyze website traffic data and user behavior using tools such as Google Analytics, identifying opportunities to enhance user experience and drive higher conversion rates.
  • Develop and execute effective on-page and off-page SEO strategies, leading to significant increases in organic traffic, backlinks, and domain authority.
  • Implement technical SEO improvements, such as optimizing site speed, mobile responsiveness, and structured data, leading to enhanced site performance and user satisfaction.
  • Conduct in-depth SEO audits and provided actionable recommendations for website optimization, leading to improved site architecture, navigation, and indexation.
  • Prepare and present regular SEO performance reports to stakeholders, showcasing key metrics, progress, and actionable insights to drive informed decision-making.

Digital Marketing Coordinator

WebMO
03.2021 - 09.2022
  • Developed and executed comprehensive digital marketing strategies, leading to a notable increase in website traffic, engagement, and conversions.
  • Managed and optimized paid search (PPC) campaigns, achieving above-average click-through rates and maintaining a strong return on investment.
  • Created and curated engaging content for various digital channels, resulting in higher audience engagement, social shares, and brand awareness.
  • Conducted competitive analysis and market research to identify trends, opportunities, and areas for differentiation, contributing to informed decision-making.
  • Research and analyze a clients web presence and strategize ways to optimize their SEO via analytics programs such as Moz, Spyfu, and SEMRush. Consistent use of Google Analytics to monitor web activity and SEO performance.
  • Coordinated and executed webinars, online events, and virtual conferences, resulting in expanded reach and heightened engagement with the target audience.
  • Implemented A/B testing for landing pages and ad creatives, optimizing user experience and conversion rates by identifying and implementing effective design elements.

Inventory Specialist

JD Russell's Company
12.2015 - 07.2019
  • Developed and implemented an inventory tracking system, resulting in a significant reduction in stock discrepancies and ensuring accurate stock levels at all times.
  • Collaborated with procurement and sales teams to optimize inventory turnover rates, leading to a reduction in excess inventory and increased cash flow.
  • Successfully conducted regular audits of inventory records, identifying and rectifying inaccuracies, and contributing to improved data integrity.
  • Played a key role in organizing and executing a large-scale physical inventory count, leading to a smooth process and accurate reconciliation of inventory figures.
  • Utilized data analysis to forecast demand patterns and optimize stock reorder points, minimizing stockouts and ensuring timely availability of critical items.

Education

BS - Mass Comm. & Media Studies

Arizona State University
Tucson, AZ
01.2022

AA - Liberal Arts

Pima Community College
Tucson, AZ
01.2018

Diploma - undefined

Flowing Wells High School
Tucson, AZ
01.2014

Skills

  • Strong Analytical Skills
  • Effective Communication
  • Attention To Detail
  • Google Analytics
  • HTML
  • Technical SEO
  • Natural Language Processing
  • Social Media Integration for SEO
  • Local SEO
  • Microsoft Office Suites
  • Data Interpretation
  • Project Management
  • Search engine optimization

Area Of Expertise

  • Strong Analytical Skills
  • Effective Communication
  • Attention To Detail
  • Google Analytics
  • HTML
  • Technical SEO
  • Natural Language Processing
  • Social Media Integration for SEO
  • Local SEO
  • Microsoft Office Suites
  • Data Interpretation
  • Project Management

Timeline

Growth Advisor

Biziq
11.2024 - Current

Account Associate

Destination Travel Network
07.2024 - 10.2024

Customer Success Manager

Collaborate Pros
11.2023 - 06.2024

SEO Analyst

Simpleview
09.2022 - 10.2023

Digital Marketing Coordinator

WebMO
03.2021 - 09.2022

Social Media Specialist

Imperfect Foods
01.2020 - 03.2021

Customer Care Associate

Imperfect Foods
07.2019 - 03.2021

Bookkeeper

BJ's Restaurant & Brewhouse
08.2018 - 05.2019

Inventory Specialist

JD Russell's Company
12.2015 - 07.2019

Server

BJ's Restaurant & Brewhouse
11.2015 - 05.2019

AA - Liberal Arts

Pima Community College

Diploma - undefined

Flowing Wells High School

BS - Mass Comm. & Media Studies

Arizona State University

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