Monika Zakareishvili
Brand Manager
Baku
Summary
Results-driven brand manager with a proven track record in developing and executing successful marketing plans and brand strategies. Utilizing customer insights, consistently delivering creative strategies that drive customer loyalty and enhance brand recognition. Expertise in leveraging market trends and consumer behavior to successfully position brands for growth and increased market share. Strong focus on delivering measurable results and committed to driving business success through innovative marketing initiatives.
Overview
3
3
years of professional experience
7
7
years of post-secondary education
2
2
Certifications
6
6
Languages
Work History
Brand Manager
Adore Perfumery & Cosmetics Company
04.2023 - Current
- Developed and executed branding campaigns to educate target audiences on product features, benefits and values.
- Enhanced brand recognition by developing and executing targeted marketing campaigns.
- Analyzed competitor offerings to identify opportunities for differentiation and capitalize on unique selling points.
- Monitored and evaluated marketing and advertising campaigns to support brand consistency and engagement.
- Managed budgets, ensuring efficient allocation of resources for maximum return on investment in marketing initiatives.
- Presented regular updates to senior leadership, demonstrating progress towards key objectives and securing ongoing support for marketing initiatives.
- Optimized social media presence to engage customers, resulting in higher online visibility and interaction rates.
- Planned, implemented, and tracked sales and marketing strategies to promote brand products.
- Conducted market research to expand brand distribution.
Junior Brand Manager
Adore Perfumery & Cosmetics Company
04.2022 - 04.2023
- Boosted brand awareness by developing and implementing targeted marketing campaigns.
- Liaised with external agencies to plan creative campaigns aligned with overarching brand strategy.
- Analyzed sales data, identifying opportunities for growth and optimization within target markets.
VIP Retail Service Department Middle Office Specialist
Unibank
07.2021 - 06.2022
- Granting loans
- Dealing with credit,salary,test,local,debit,business card, bank accounts
- Issuing bank statements
- Depositary operations
- Preparing letters to the embassy
- Execution of reports at the request of lawyers
Education
MBA - Marketing
Azerbaijan State Oil And Indusrty University
Azerbaijan, Baku 05.2021 - Current
Bachelor Of World Economy -
Azerbaijan State University Of Economics
08.2016 - 07.2020
Skills
Brand strategy
Marketing analytics
Sales support
Competitor analysis
Sales strategy
Sales tracking
Internal communications
Brand-building strategies
Margin monitoring
Strategy development
Teamwork and collaboration
Multitasking Abilities
Analytics reporting
Certification
Udemy Inventory Management: Safety Stock Calculation and Control
Timeline
Udemy Inventory Management: Safety Stock Calculation and Control
07-2024
Brand Manager
Adore Perfumery & Cosmetics Company
04.2023 - Current
Marketing and Commucations (IBMI)
02-2023
Junior Brand Manager
Adore Perfumery & Cosmetics Company
04.2022 - 04.2023
VIP Retail Service Department Middle Office Specialist
Unibank
07.2021 - 06.2022
MBA - Marketing
Azerbaijan State Oil And Indusrty University
05.2021 - Current
Bachelor Of World Economy -
Azerbaijan State University Of Economics
08.2016 - 07.2020
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