Nargiz Ali

• Lead and mentor a team of 4 account managers, overseeing daily operations, client relationships, and year-long brand communications for multiple key accounts.
• Serve as the key client partner for major accounts, ensuring delivery of timely, high-impact content, including digital campaigns, social media assets, and branded storytelling.
• Streamline internal collaboration across design, strategy, and production through improved workflows and agile task management tools (Trello).
• Instill a strong team culture rooted in accountability, ownership, and curiosity, while mentoring individual growth and performance. Fostering a culture of ownership, curiosity, and time consciousness within the team.
• Supervise and guide the development of comprehensive annual content calendars and digital communications plans.

Key Clients: PASHA Bank, Azərlotereya, ICPC, CBAR.

• Managing the daily operations of clients' marketing and advertising campaigns, while fostering positive relationships with various customer touchpoints.
• Producing precise reports and updates on project status.
• Establishing and overseeing team workflow platforms within the agency.
• Devising and executing strategic plans to oversee and expand accounts.
• Serving as the primary contact for clients to resolve any management inquiries or issues.

• Determined client needs by conducting in-person or electronic meetings to outline their digital goals.
• Created and led weekly client status meetings, presentations, and communications.
• Oversaw the client's online presence and identified areas for improvement.
• Analyzed the effectiveness of digital campaigns.
• Served as the idea and direction creator for client product photo or video sessions.
• Created and maintained positive, long-term relationships with clients to build trust.
• Acted as a point of contact for clients to address any digital management queries or concerns.

• Developed content strategy and content plans that drive high engagement.
• Drove the creation of original concepts that result in effective and compelling communication.
• Served as editor-in-chief for all content to ensure quality, clarity, and consistency.
• Created marketing strategies to build customer loyalty programs, and brand recognition.
• Developed and led client presentations, and team meetings.
• Served as the idea and art direction creator for all the brand's product photo and video shootings.
• Conducted direct negotiations with the client, ensuring a deep understanding of the client's needs.
• Maintained the creative flow and the social media presence of clients.

• Performed research, gathered relevant and usable product and service information for campaigns.
• Developed retail-based appropriate CTAs to be used for brands' online presence.
• Created and led creative pitch presentations among team and client members.
• Met among account executives to negotiate the customer's necessities and core messages.
• Developed content for rebrand initiatives including new positioning, advertising, brand architecture & identity.

• Confidently produced ingenious, integrated campaigns.
• Reviewed all marketing content to ensure accuracy and address the target audience.
• Generated advertising text materials, campaigns and press resumes for digital and print media.
• Administrated, produced and directly updated content for the website.
• Brainstormed, pitched and developed content with PR & Marketing team.
• Wrote clear and persuasive copy for websites and all marketing channels, both for print and digital media.