Nargiz Aliyeva
Baku
Summary
Marketing & Communications professional with 7+ years of experience shaping brand strategies, leading integrated campaigns, and translating business goals into effective digital communication. Experienced across agency environments, working with high-profile clients in banking, public sector, and FMCG. Combines strategic thinking with hands-on execution and team leadership to deliver impactful and cohesive brand experiences.
Overview
7
7
years of professional experience
Work history
Account Director
Foxy Insider
Baku, Azerbaijan
2026.04 - Current
- Identified new business opportunities within existing accounts, contributing to agency growth through strategic upselling and relationship development.
- Collaborated closely with leading brands including Coca-Cola, L'Oréal, Elidor, and other FMCG and lifestyle clients to develop and implement integrated marketing solutions
- Directed end-to-end planning and execution of brand activations, corporate events, influencer campaigns, and experiential marketing projects
- Managed account teams, overseeing project execution and ensuring timely delivery of budgets and deliverables across multiple campaigns.
- Coordinated organisational processes for global brands' presence in Baku, ensuring seamless execution of events and marketing initiatives from concept through delivery.
Account Head
Ağıllı Nağıllar
Baku
2025.02 - 2025.10
- Led the development and execution of integrated communication strategies across digital platforms for key clients including PASHA Bank, Azarlotereya, and CBAR
- Shaped brand positioning, messaging, and campaign direction aligned with business objectives
- Oversaw end-to-end campaign lifecycle from insight and concept development to execution and performance evaluation
- Collaborated with creative, strategy, and production teams to ensure consistent and high-quality brand communication
- Introduced agile workflow systems (Trello), resulting in 25% faster task completion and improved cross-team coordination
- Led and mentored a team of 4+ account managers and coordinated overall creative team workload, improving delivery consistency and strategic ownership across projects
- Improved team efficiency across account and creative departments through optimized processes and workflow alignment
- Managed a portfolio of 6 key clients, maintaining long-term partnerships and contributing to high client retention
Senior Account Manager
Ağıllı Nağıllar
Baku
2023.09 - 2025.02
- Developed and implemented communication strategies tailored to client business goals and audience insights
- Led campaign planning and execution across digital channels, ensuring alignment with brand positioning
- Facilitated strategic discussions with clients, translating complex needs into clear communication solutions
- Coordinated cross-functional teams to deliver integrated marketing campaigns
- Contributed to tender development, including strategic narratives and presentation storytelling
Digital Account Manager
Maverick Communications Agency
Baku
2022.04 - 2023.09
- Managed and expanded client accounts through strategic planning and campaign optimization
- Analyzed digital campaign performance and identified opportunities for improvement
- Led client communication and strategic alignment across ongoing marketing initiatives
- Oversaw content and campaign execution to ensure consistency and effectiveness across platforms
Content Manager → Content Director
Wavemaker Azerbaijan
Baku
2020.04 - 2022.03
- Developed content and communication strategies to drive engagement and brand growth
- Led content production across digital platforms, ensuring consistency in tone and messaging
- Directed creative concepts for photo and video shoots aligned with campaign objectives
- Acted as editor-in-chief, maintaining quality and clarity across all communication outputs
- Collaborated with marketing and PR teams to deliver integrated campaigns
Creative Specialist & Copywriter
TutkovBudkov Creative Agency
Volgograd
2019.06 - 2020.02
- Acted as a key market expert for Azerbaijan, informing creative strategy and campaign development for a leading local telecommunications brand
- Led and contributed to the development of creative concepts and strategic directions tailored to the Azerbaijani market
- Played a central role in pitching campaign ideas and presenting strategic recommendations to internal teams and clients
- Created persuasive copy for marketing materials across digital and print channels
- Participated in campaign ideation, pitch development, and client presentations
Marketing Copywriter
Italdizain
Baku
2019.01 - 2019.06
- Created compelling marketing and advertising copy for digital and offline channels to engage target audiences
- Enhanced brand positioning through strategic content development and targeted campaign messaging
- Partnered with marketing teams to produce cohesive communication materials that align with brand objectives
Education
Google Agile Project Management Certificate -
Google x Coursera
Baku, Azerbaijan 06/2025 - 07/2025
B.A. - Translation and Interpretation (Spanish–Russian)
Azerbaijan University of Languages
09/2013 - 05/2017
Skills
- Digital Marketing
- Marketing strategy
- Campaign management
- Brand messaging
- Content development
- Client Relationship Management
- Stakeholder collaboration
- Team mentorship
- Storytelling skills
Websites
LANGUAGES
Azerbaijani — Native
Russian — Native
English — C1
Spanish — B2
ADDITIONAL EXPERIENCE & ACHIEVEMENTS
- Contributed to rebranding initiatives including brand positioning and identity development
- Participated in international events including Baku 2015 European Games and Formula 1 Grand Prix as translator and coordinator
- Awarded “Best Speaker” at TutkovBudkov School of Creativity
- Part of award-winning campaign recognized as “Campaign of the Year” at Maverick Communications Agency
Timeline
Account Director
Foxy Insider
2026.04 - Current
Account Head
Ağıllı Nağıllar
2025.02 - 2025.10
Senior Account Manager
Ağıllı Nağıllar
2023.09 - 2025.02
Digital Account Manager
Maverick Communications Agency
2022.04 - 2023.09
Content Manager → Content Director
Wavemaker Azerbaijan
2020.04 - 2022.03
Creative Specialist & Copywriter
TutkovBudkov Creative Agency
2019.06 - 2020.02
Marketing Copywriter
Italdizain
2019.01 - 2019.06
Google Agile Project Management Certificate -
Google x Coursera
06/2025 - 07/2025
B.A. - Translation and Interpretation (Spanish–Russian)
Azerbaijan University of Languages
09/2013 - 05/2017