Narmin Nabiyeva

• Collaborated with editorial teams to refine content, ensuring adherence to publication standards and deadlines.
• Gathered information for news or human interest stories, and conducted interviews.
• Specialized in covering the news in a certain field such as education.

• Delivered live broadcasts, ensuring clarity and engagement for diverse audiences.
• Conducted interviews with notable figures, enhancing program content and viewer interest.
• Collaborated with production teams to refine audio-visual elements for superior broadcast quality.
• Analyzed viewer feedback to improve programming strategies and enhance overall audience experience.
• Interviewed local celebrities and notable figures, creating engaging conversations that resonated with listeners.
• Conducted in-depth interviews with celebrities, politicians and newsmakers.
• Conducted thorough research before each broadcast, ensuring accurate information was presented to listeners at all times.
• Researched topics for comment and discussion.
• Operated studio equipment and produced show advertisements.
• Built broadcast storylines to interest listeners and grow station audience.
• Introduced upcoming broadcasts and guided audience through entertainment.

• Developed and maintained strong relationships with sources to ensure timely and accurate information gathering.
• Conducted in-depth research on various topics, enhancing article quality and relevance for target audience.
• Collaborated with editorial teams to refine content, ensuring adherence to publication standards and deadlines.
• Analyzed trends in media coverage, providing insights that informed editorial direction and strategy adjustments.
• Prepared articles and interviews on cinema, tourism, culture, cuisine related to different regions of Azerbaijan.
• Leveraged social media platforms to expand reach and enhance audience engagement through targeted content distribution.
• Prepared daily news for the magazine's website and posted it on the platform, also shared via social media platforms.

• Developed compelling copy for digital marketing campaigns, enhancing brand messaging and engagement.
• Wrote fiction or nonfiction prose such as short stories, novels or biographies as well as advertising material for use in promoting sale of goods and services.
• Edited and proofread promotional materials, maintaining high standards of accuracy and consistency across all platforms.
• Spearheaded brainstorming sessions, generating innovative ideas that drove campaign success and client satisfaction.
• Reviewed and edited final copy for accuracy and to correct grammar errors.
• Wrote advertising copy for online content, adhering to employers' overarching brand identity and personality.
• Monitored performance of copywriting campaigns and analyzed data to identify areas of improvement.
• Updated website content regularly to keep company's offerings fresh and engaging for returning visitors.
• Created content for websites and online publications.
• Edited and proofread drafts of articles and other documents.
• Wrote advertising material for use by publication, broadcast or internet media to promote sale of goods and services.
• Produced original, creative content for promotional advertisements and marketing materials.
• Consulted with editors to shape story and eliminate any errors.
• Promoted and marketed works through social media platforms.
• Researched and wrote news stories, articles and reviews for online publications.
• Developed and pitched story ideas to editors.

• Developed curriculum aligned with current journalism trends and educational standards.
• Fostered an inclusive classroom environment encouraging student engagement and critical thinking.
• Mentored aspiring student journalists through workshops, enhancing their storytelling and reporting skills.
• Implemented innovative teaching methods to improve student understanding of media ethics and responsibilities.
• Collaborated with faculty to integrate interdisciplinary approaches into journalism education programs.
• Evaluated student performance, providing constructive feedback to support academic growth and development.
• Organized extracurricular activities, such as journalism clubs, to promote hands-on learning experiences for students.
• Fostered a positive learning environment by establishing clear expectations for behavior, encouraging open dialogue among peers, and celebrating achievements both large and small.
• Promoted critical thinking skills by challenging students to analyze current events and evaluate sources for credibility and bias.
• Adapted lesson plans according to individual student needs, providing additional support where necessary while still maintaining high expectations for all learners.
• Produced podcasts, taught stage of preparation (pre-production, production, and post-production).
• Arranged meetings with famous personalities.
• Organized an exhibition for students interested in photojournalism

• Edited and proofread articles for clarity, grammar, and style adherence.

• Developed and implemented content strategy aligned with marketing goals.
• Managed editorial calendar to ensure timely delivery of quality content.
• Collaborated with cross-functional teams to enhance brand messaging consistency.
• Analyzed audience engagement metrics to refine content performance strategies.
• Oversaw production of multimedia assets for various marketing campaigns.
• Streamlined content review process to improve efficiency and accuracy in publishing.
• Established best practices for SEO optimization across digital platforms.
• Consistently met tight deadlines while managing multiple projects simultaneously, prioritizing tasks effectively.
• Managed content distribution to online channels and social media platforms.
• Mentored junior writers, fostering skill development and creative collaboration.
• Worked closely with design team to create visually appealing graphics that complemented written content.
• Developed a comprehensive content calendar for consistent publishing and improved audience engagement.
• Analyzed competitor websites to identify trends and opportunities for improvement in our own content strategy.
• Directed content of website by gathering information and integrating data from other departments.
• Monitored website analytics and metrics to track content performance and identify areas of improvement.
• Wrote press releases announcing company news, generating positive media coverage across various outlets.
• Initiated successful email marketing campaign, significantly increasing open and click-through rates.
• Collaborated with sales and marketing teams to create cohesive and persuasive content that supported overall business objectives.
• Streamlined content creation process, allowing for timely publication of high-quality material.
• Coordinated with design team to ensure visual elements complemented textual content, enhancing overall message effectiveness.

• Raised the bar continually for writing fresh copy that connects with a desired audience and drives action.
• Was adapted at varying the voice, style, and other characteristics of messaging based on the industry, company, or target audience.
• Maintained up-to-date knowledge of communications- and client-related industry trends.
• Stayed current on the appropriate style guidelines and brand voice for consistent messaging.
• Edited and proofread promotional materials, maintaining high standards of accuracy and consistency across all platforms.
• Developed and pitched story ideas to editors.
• Researched and wrote news stories, articles and reviews for online publications.
• Consulted with editors to shape story and eliminate any errors.
• Produced original, creative content for promotional advertisements and marketing materials.
• Created content for websites and online publications.
• Wrote advertising copy for online content, adhering to employers' overarching brand identity and personality.
• Spearheaded brainstorming sessions, generating innovative ideas that drove campaign success and client satisfaction.

• Developed and implemented comprehensive communication strategies to enhance brand visibility.
• Led cross-functional teams to create cohesive messaging for internal and external stakeholders.
• Managed digital communication platforms, optimizing content for audience reach and engagement.
• Analyzed communication metrics to refine strategies and improve overall effectiveness of campaigns.
• Collaborated with executive leadership to align communications with organizational goals and objectives.
• Improved social media presence with tailored content strategies for each platform, resulting in higher audience engagement.
• Increased media coverage through targeted press releases and proactive media outreach.
• Managed communication department's budget.
• Developed communications strategies to drive forward progress in public relations.
• Created and managed social media campaigns to increase brand engagement.
• Devised content strategy to effectively engage target audiences.
• Executed comprehensive marketing plans that consistently achieved targets for increased revenue.
• Developed creative presentations, trend reports, kitted assets, and product data sheets.
• Coordinated with design and media teams to develop high-quality creative assets.
• Wrote and distributed press releases to increase brand visibility.

Companies, brands, projects I have collaborated with as a digital and content manager, also as a copywriter:

• Coca-Cola
• Clear
• Embawood
• Hyundai
• AzGranata ("Vita1000" and “+more”)
• Procter & Gamble (“Always”)
• Baltika Baku (“Efes”, “Xirdalan”, “Tuborg”)
• Yapı Kredi
• Rixos Quba
• Danone
• Atena
• Sultan Restaurant
• Medclinic
• Activia
• Florella
• “Sabail” FC (Football Club)
• “Kapaz” FC
• Botbox (Bot program for Access Bank, Rabita Bank)
• LifeStep
• RİO cocktails
• Baku City Residences
• The Baku 2017 Islamic Solidarity Games (Ambassador Program)
• 2019 UEFA Europa League Final
• UEFA EURO 2020
• Baku Marathon 2016-2023
• IFL Grand Prix 2021 (Azerbaijan/Baku)
• Mini Football League (MFL)