Necdet Shirinov

• I lead the company's commercial strategy across retail, wholesale, and distribution channels.
• Oversaw full commercial lifecycle, from sourcing products and managing supplier relationships to developing category strategies, optimising assortments, and driving sales and profitability.
• I also lead the company's distribution business, building partnerships with major retail chains and expanding market coverage across Azerbaijan.
• Managed purchasing, category management, inventory management, pricing, supplier negotiations, commercial planning, and business development to enhance overall operational effectiveness.
• Led expansion of SUPERTOYS' presence in bicycle industry through ownership of Azerbaijan's only local bicycle manufacturing facility under Toba Bike Azerbaijan brand, alongside retail, wholesale, and distribution operations.

• Managed store operations, warehouse and logistics, sales performance, stock management, merchandising, team leadership, operational excellence, and KPI management, while developing Private Label (PL) product portfolio to enhance market competitiveness.
• Collaborated with local and international teams to optimise store performance and warehouse operations, expand Private Label business, and enhance operational efficiency, contributing to sustainable sales growth aligned with global retail standards of The Entertainer.
• Implemented risk management plans, securing company assets.
• Improved workflow efficiency for enhanced productivity.
• Developed supplier partnerships for improved supply chain management.
• Implemented risk management plans, securing company assets.
• Improved workflow efficiency for enhanced productivity.
• Developed supplier partnerships for improved supply chain management.
• Implemented risk management plans, securing company assets.
• Improved workflow efficiency for enhanced productivity.
• Developed supplier partnerships for improved supply chain management.
• Implemented risk management plans, securing company assets.
• Improved workflow efficiency for enhanced productivity.
• Developed supplier partnerships for improved supply chain management.
• Implemented risk management plans, securing company assets.
• Improved workflow efficiency for enhanced productivity.
• Developed supplier partnerships for improved supply chain management.
• Implemented risk management plans, securing company assets.
• Improved workflow efficiency for enhanced productivity.
• Developed supplier partnerships for improved supply chain management.
• Implemented risk management plans, securing company assets.
• Improved workflow efficiency for enhanced productivity.
• Developed supplier partnerships for improved supply chain management.
• Implemented risk management plans, securing company assets.
• Improved workflow efficiency for enhanced productivity.
• Developed supplier partnerships for improved supply chain management.
• Implemented risk management plans, securing company assets.
• Improved workflow efficiency for enhanced productivity.
• Developed supplier partnerships for improved supply chain management.
• Implemented risk management plans, securing company assets.
• Improved workflow efficiency for enhanced productivity.
• Developed supplier partnerships for improved supply chain management.
• Implemented risk management plans, securing company assets.
• Improved workflow efficiency for enhanced productivity.
• Developed supplier partnerships for improved supply chain management.
• Implemented risk management plans, securing company assets.
• Improved workflow efficiency for enhanced productivity.
• Developed supplier partnerships for improved supply chain management.
• Implemented risk management plans, securing company assets.
• Improved workflow efficiency for enhanced productivity.
• Developed supplier partnerships for improved supply chain management.
• Implemented risk management plans, securing company assets.
• Improved workflow efficiency for enhanced productivity.
• Developed supplier partnerships for improved supply chain management.
• Implemented risk management plans, securing company assets.
• Improved workflow efficiency for enhanced productivity.
• Developed supplier partnerships for improved supply chain management.
• Implemented risk management plans, securing company assets.
• Improved workflow efficiency for enhanced productivity.
• Developed supplier partnerships for improved supply chain management.
• Implemented risk management plans, securing company assets.
• Improved workflow efficiency for enhanced productivity.
• Developed supplier partnerships for improved supply chain management.
• Implemented risk management plans, securing company assets.
• Improved workflow efficiency for enhanced productivity.
• Developed supplier partnerships for improved supply chain management.
• Implemented risk management plans, securing company assets.
• Improved workflow efficiency for enhanced productivity.
• Developed supplier partnerships for improved supply chain management.
• Implemented risk management plans, securing company assets.
• Improved workflow efficiency for enhanced productivity.
• Developed supplier partnerships for improved supply chain management.
• Implemented risk management plans, securing company assets.
• Improved workflow efficiency for enhanced productivity.
• Developed supplier partnerships for improved supply chain management.
• Implemented risk management plans, securing company assets.
• Improved workflow efficiency for enhanced productivity.
• Developed supplier partnerships for improved supply chain management.
• Implemented risk management plans, securing company assets.
• Improved workflow efficiency for enhanced productivity.
• Developed supplier partnerships for improved supply chain management.
• Implemented risk management plans, securing company assets.
• Improved workflow efficiency for enhanced productivity.
• Developed supplier partnerships for improved supply chain management.
• Implemented risk management plans, securing company assets.
• Improved workflow efficiency for enhanced productivity.
• Developed supplier partnerships for improved supply chain management.
• Implemented risk management plans, securing company assets.
• Improved workflow efficiency for enhanced productivity.
• Developed supplier partnerships for improved supply chain management.
• Implemented risk management plans, securing company assets.
• Improved workflow efficiency for enhanced productivity.
• Developed supplier partnerships for improved supply chain management.
• Implemented risk management plans, securing company assets.
• Improved workflow efficiency for enhanced productivity.
• Developed supplier partnerships for improved supply chain management.
• Implemented risk management plans, securing company assets.
• Improved workflow efficiency for enhanced productivity.
• Developed supplier partnerships for improved supply chain management.
• Implemented risk management plans, securing company assets.
• Improved workflow efficiency for enhanced productivity.
• Developed supplier partnerships for improved supply chain management.
• Implemented risk management plans, securing company assets.
• Improved workflow efficiency for enhanced productivity.
• Developed supplier partnerships for improved supply chain management.
• Implemented risk management plans, securing company assets.
• Improved workflow efficiency for enhanced productivity.
• Developed supplier partnerships for improved supply chain management.
• Implemented risk management plans, securing company assets.
• Improved workflow efficiency for enhanced productivity.
• Developed supplier partnerships for improved supply chain management.
• Implemented risk management plans, securing company assets.
• Improved workflow efficiency for enhanced productivity.
• Developed supplier partnerships for improved supply chain management.
• Implemented risk management plans, securing company assets.
• Improved workflow efficiency for enhanced productivity.
• Developed supplier partnerships for improved supply chain management.

• My responsibilities included buying, category strategy, assortment planning, supplier sourcing and negotiations, pricing, promotions, sales and margin management, inventory optimization, and performance analysis
• I worked closely with suppliers to secure the best commercial terms, developed category growth strategies, optimized product assortments based on customer demand and market trends, and implemented commercial initiatives to increase sales, improve gross margins, and maximize category profitability while ensuring product availability and an excellent customer experience

During my time at Bazarstore, I was responsible for the Fresh and Food categories. I managed the full category lifecycle, including buying, category strategy, assortment planning, supplier sourcing and negotiations, pricing, promotions, sales and margin management, inventory optimization, and performance analysis.

I worked closely with suppliers to secure the best commercial terms, developed category growth strategies, optimized product assortments based on customer demand and market trends, and implemented commercial initiatives to increase sales, improve gross margins, and maximize category profitability while ensuring product availability and an excellent customer experience

• I joined Bravo before the opening of its very first supermarket, becoming part of the founding operations team. Together, we successfully launched Bravo's first store, introducing a modern retail concept that brought many new standards and innovations to the Azerbaijani retail market in terms of store design, layout, merchandising, and customer experience. In 2017, I participated in the launch of Bravo's first hypermarket (approximately 8,000 m²). Later, I also contributed to the opening of Bravo's second hypermarket, another large-format store of around 8,000 m². These experiences gave me first-hand knowledge of building and expanding a modern retail business from the ground up
• As a Section Leader, I was responsible for the Grocery, Savoury, Frozen Food, and Health & Personal Care (HPC) departments
• My responsibilities included leading store operations, managing large teams, ensuring product availability, maintaining merchandising standards, controlling inventory, and achieving sales and profitability targets

• After being promoted to the head office, I joined the Commercial Department as a Commercial Planogram Manager. I was responsible for developing planograms, optimizing product placement, improving merchandising standards, and supporting category performance across stores

• Continued my career in store operations, where I gained hands-on experience in daily store management, team supervision, customer service, inventory control, and retail operations. This role helped me build a strong understanding of how a retail business operates from the ground up

• Started my retail career while in the final year of university. This role gave me first-hand experience in retail operations, customer service, and store processes, providing a solid foundation for my future career