Nigar Abdullayeva
Azerbaijan., Baku
Summary
Eager to leverage my expertise in e-commerce content management, architectural project leadership, and corporate strategy to contribute to growth-oriented projects. Passionate about developing innovative solutions that drive operational efficiency, and enhance business outcomes. Dedicated to delivering impactful results through strategic thinking, precision, and collaboration.
Accomplished and multi-skilled professional with a background in e-commerce content management, digital marketing, architectural project leadership, risk assessment, and corporate sales coordination. Proven success in developing innovative solutions, including CRM-integrated systems that enhanced team productivity by 50%. Adept at leading cross-functional teams, optimizing workflows, and ensuring project outcomes align with organizational objectives.
Overview
6
6
years of professional experience
1
1
Certification
Work History
E-commerce Content Admin
Sinteks Group of Companies
07.2024 - Current
- Increased product content engagement by 20% through SEO-optimized strategies, contributing to a 15% growth in online conversions
- Audited and optimized product descriptions for 500+ international brands, ensuring accuracy, SEO compliance, and brand consistency
- Developed and implemented a CRM-integrated prompt system that streamlined content creation, helping the team surpass content goals by 50%
- Enhanced brand consistency across social media platforms by adhering to strict Tone of Voice (TOV) guidelines
- Initiated monthly content audits, reducing errors by 30% and improving content accuracy
- Collaborated with design and marketing teams to ensure visual and written consistency across digital platforms
Architect
Pasha Holding | Pasha Development
06.2023 - 09.2023
- Led architectural planning and execution for Ritz Carlton Residence Apartments, ensuring alignment with luxury standards and timelines
- Developed and managed the PD Capex database, overseeing operations exceeding a 75,000 AZN budget
- Conducted detailed evaluations of BOQ requirements to optimize resource utilization and enhance project efficiency
- Created comprehensive reports for management, providing insights to support strategic decision-making
Audit and Risk Department
Absheron Hotel Group
02.2023 - 06.2023
- Developed and managed Standard Operating Procedures (SOPs) for risk identification and diversion
- Collaborated with representatives of local and global hotels, optimizing risk management processes and ensuring operational compliance
- Conducted detailed risk assessments, contributing to enhanced brand image and operational safety
- Local Hotels: Baku Marriott Hotel Boulevard, The Merchant Baku Hotel, Courtyard by Marriott, Bilgah Beach Hotel, Sheraton Baku Intourist Hotel, Park Chalet Hotel, Pik Palace Autograph Collection
- Global Hotel: Allium Bodrum Hotel (Turkey)
Lead Architect
Clinical Medicine Center 1
03.2021 - 07.2021
- Led the full renovation project of Clinical Medicine Center 1 during the post-COVID period, ensuring full adherence to updated healthcare and safety regulations
- Coordinated with the Project Institute and head doctor, managing all stages of design and construction to meet health standards
- Oversaw architectural planning, optimizing space utilization to enhance patient safety and operational workflows
- Implemented modern architectural solutions to ensure compliance with governmental and healthcare standards
- Delivered the project within tight deadlines while maintaining strict adherence to regulatory guidelines and budget constraints
Corporate Sales Coordinator
Ital Dizain
03.2019 - 11.2020
- Developed and managed corporate sales catalogs tailored for hotel and restaurant sectors, enhancing client engagement and streamlining the sales process
- Coordinated sales activities and managed client relationships, contributing to a 10% increase in revenue growth
- Conducted detailed market analysis to identify growth opportunities and support business development
- Collaborated with cross-functional teams to align product offerings with client needs and market trends
Education
Bachelor’s Degree - Business Management
ADA University
01.2023
Bachelor’s Degree - Architecture
Azerbaijan University of Architecture and Construction
01.2018
Skills
Technical Skills: SEO Content Writing, Digital Marketing Strategy, Risk Analysis, CRM Prompt Development, Google Analytics 4, Google Ads, Microsoft Office (Excel, PowerPoint, Word, Outlook), Canva, Trello, WordPress
Soft Skills: Leadership, Strong Communication, Analytical Thinking, Team Collaboration, Problem-Solving, Adaptability
Languages:
Azerbaijani (Native - C2)
Russian (Native - C2)
English (Fluent - C1, IELTS 75)
Certification
- Human Resources Management, Business Management School (BSM)
- ACCA Financial Accounting F3
- IELTS: Overall Band Score 7.5
- Google Ads Fundamentals (2023)
- Content Strategy for Social Media – LinkedIn Learning (2024)
Accomplishments
- Increased e-commerce engagement by 20% through strategic SEO optimizations and creative content strategies at Sinteks Group.
- Developed a CRM-integrated prompt system that improved the content team’s efficiency by 50%, streamlining the workflow and accelerating content delivery.
- Created comprehensive corporate sales catalogs for Ital Dizain, streamlining the sales process for hotel and restaurant sectors.
- Successfully led the renovation of Clinical Medicine Center 1 as Lead Architect, ensuring full compliance with healthcare standards and modernizing the facility.
- Spearheaded risk management processes for 7 local and 1 global hotel brands, enhancing operational resilience at Absheron Hotel Group.
Timeline
E-commerce Content Admin
Sinteks Group of Companies
07.2024 - Current
Architect
Pasha Holding | Pasha Development
06.2023 - 09.2023
Audit and Risk Department
Absheron Hotel Group
02.2023 - 06.2023
Lead Architect
Clinical Medicine Center 1
03.2021 - 07.2021
Corporate Sales Coordinator
Ital Dizain
03.2019 - 11.2020
Bachelor’s Degree - Business Management
ADA University
Bachelor’s Degree - Architecture
Azerbaijan University of Architecture and Construction
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