Nigar Hashimova
Baku,Azerbaijan
Summary
Results-driven Digital Marketing Manager with over 4 years of experience, specializing in campaign analytics, Google Ads, and SEO strategy. Adept in tools like Google Analytics and DV360, with strong skills in KPI reporting, keyword research, and performance optimization. Passionate about leveraging data to drive meaningful marketing impact.
Overview
6
6
years of professional experience
6
6
years of post-secondary education
1
1
Certification
Work history
Digital Marketing Manager
BANNER Group of Companies
Baku, Azerbaijan
09.2020 - 05.2025
- Built, planned, and implemented multi-channel digital strategies across DV360, Campaign Manager, Meta Ads, and Google Ads platforms.
- Conducted performance analysis using campaign dashboards and Google Analytics, tracking KPIs such as CTR, CVR, ROAS, and CPA.
- Performed ongoing keyword research and implemented targeting improvements across campaigns.
- Participated in SEO initiatives by collaborating with content teams to optimize metadata and improve organic visibility.
- Led monthly reporting and presented insights for optimization and budget planning.
- Used UTM links to track campaign performance and collaborated on tag setup and testing.
General Affairs Intern
Unibank
Baku, Azerbaijan
02.2020 - 08.2020
- Supported documentation and workflow for general affairs processes (documents, communication, seals).
- Liaised with government authorities on bank-related administrative tasks.
Junior Marketing Assistant
Kichik Qafqaz LLC
Baku, Azerbaijan
02.2019 - 07.2019
- Conducted market research to understand customer needs and competitive trends.
- Supported creative development for marketing campaigns and brand initiatives.
Education
iMBA online courses - Masters of Business Administration
University of Illinois
10.2020 - 02.2021
MBA - Marketing
University of Economics
09.2019 - 05.2021
Bachelor of English Language Education -
Azerbaijan University of Languages
09.2015 - 05.2019
Skills
- Ad Platforms: Google Ads, DV360, Meta Ads Manager, Campaign Manager
- Analytics & Reporting: Google Analytics, KPI Reporting, UTM Tracking, Brand safety tools (ZEFR/IAS), Budget planning, Project Management
- SEO Tools: Google Search Console, Google Tag Manager, Keyword Research, SimilarWeb, SEO Optimization
- Soft Skills: Client Communication, Team Collaboration
Languages
Azerbaijani
Native
English
Advanced
Russian
Elementary
Turkish
Advanced
Certification
- CCAR Media Summit 2024 – Certificate of Participation
Media & Marketing Strategies – Uzbekistan (2024) - Eskimi Programmatic Workshop – Certificate of Completion Gained insights into programmatic buying, audience segmentation, and Eskimi DSP functionalities. (2023)
- Meta & Evido Summit – Baku, 2024
Attendee – Engaged in discussions on Meta's regional strategy and the introduction of Evido as the official sales partner in Azerbaijan. - Search Engine Optimization Specialization – UC Davis (2020)
Covered algorithms, keyword research, technical SEO, and content optimization. - Digital Media & Marketing Strategies – University of Illinois (2020)
- Social Media Data Analytics – University of Washington (2020)
- Fundamentals of Digital Marketing – Google (2020)
- Public Management – ADA University (2018)
Timeline
iMBA online courses - Masters of Business Administration
University of Illinois
10.2020 - 02.2021
Digital Marketing Manager
BANNER Group of Companies
09.2020 - 05.2025
General Affairs Intern
Unibank
02.2020 - 08.2020
MBA - Marketing
University of Economics
09.2019 - 05.2021
Junior Marketing Assistant
Kichik Qafqaz LLC
02.2019 - 07.2019
Bachelor of English Language Education -
Azerbaijan University of Languages
09.2015 - 05.2019
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