“Sales-focused Leader with 15+ years of experience driving revenue growth, client acquisition, and market expansion across UAE. Proven success in developing B2B channels, managing key accounts, and launching new product categories. Combines strategic planning with hands-on execution to deliver measurable business impact.”
Overview
19
19
years of professional experience
Work History
Manager - Retail Division
Safe Line Group of Companies, UAE
11.2021 - Current
Spearheaded expansion from 9 to 13 outlets, contributing to a 25% increase in regional sales
Introduced new product categories based on market demand analysis, improving conversion rates
Built CRM-based lead tracking system to enhance customer retention and repeat business
Collaborated in the design and layout of new showrooms, aligning with building material concepts to enhance customer flow and product visibility.
Led hiring and onboarding for showroom in-charges (SICs), ensuring alignment with brand standards and sales KPIs
Developed and implemented weekly SIC review systems, improving accountability and sales performance tracking
Created SOPs and system controls for inventory, billing, and customer service, streamlining operations across 13 outlets
Developed and maintained relationships with customers and suppliers through account development.
Maintained professional, organized, and safe environment for employees and patrons.
Advisor to Chairman & CEO (Part Time) at Graff UAE & Saudi (Al Mannai Group of Companies)Advisor to Chairman & CEO (Part Time) at Graff UAE & Saudi (Al Mannai Group of Companies)