Summary
Overview
Work History
Education
Skills
Affiliations
Languages
Websites
Timeline
Generic
Parvana Adigozalova

Parvana Adigozalova

Baku,BA

Summary

Dynamic business development leader with a proven track record at City Point Business Center, adept at formulating growth strategies and fostering influential partnerships. Skilled in client retention and sales strategies, I drive market expansion and enhance brand visibility, consistently achieving ambitious targets, and securing high-value contracts.

Overview

8
8
years of professional experience

Work History

Head of Business Development

City Point Business Center
Baku
08.2025 - Current
  • Developed strategic partnerships to enhance market presence and drive growth.
  • Conducted competitive analysis to position offerings effectively against competitors.
  • Implemented processes for tracking business development activities and outcomes.
  • Presented business proposals to executive leadership for approval and resource allocation.
  • Managed relationships with key stakeholders, partners and vendors to ensure successful project outcomes.
  • Researched current market conditions, competitor activity, legal issues and regulatory changes that may impact the industry or organization.
  • Conducted market research to identify new opportunities and potential customers.

Sales Director

World Class Fitness Center by Hyatt Regency
Baku
10.2023 - 08.2025

• Leading the sales department of a premium international fitness center brand.
• Managing corporate and individual membership sales, including annual packages.
• Developing and executing sales strategies to achieve monthly and yearly targets.
• Organizing large-scale events (e.g., Grand Opening for 500 guests, Summer Party for 1000 guests).
• Coordinating every detail of event planning from A to Z, including artists, catering, setup, and guest experience.
• Ensuring exceptional first impressions by focusing on ambiance and high-quality guest reception.
• Creating and launching marketing campaigns for memberships and promotions.
• Collaborating with fitness and management teams to improve client satisfaction and retention.
• Planning weekend poolside mini-events to engage members and increase brand visibility.

  • Delivered compelling sales presentations, securing high-value contracts.
  • Created and managed client contracts, negotiating positive, profitable terms to aid target revenue attainment.
  • Cultivated strong relationships with key organisations and professionals to support future business growth objectives.

Head of Sales & Marketing Department

Azal Club
11.2022 - 08.2023

• Generate customer interest in products and services across various media channels.
• Designing, managing, and evaluating marketing campaigns.
• Directing social media engagement strategy.
• Managing budgets for marketing campaigns.
• Collaborating with advertising and creative departments.
• Reviewing advertising material for print and digital media.
• Preparing advertising contracts.
• Performing market research to find new opportunities.
• Managing marketing department employees.
• Analyzing market trends and conducting competitor research.

  • Drove digital transformation within the organisation for improved operations.
  • Established new business relationships, resulting in increased market share.

Head of Sales Department

Azal Club
01.2022 - 11.2022

• Creating business development database and evaluating client performance.
• Adapting new business strategies for secured clients.
• Liaising with Sales, Marketing, and Management to align strategies.
• Monitoring revenue streams and identifying profitability opportunities.
• Organizing sales and control work process based on Agile methodology.
• Organizing and conducting meetings with potential partners and presenting reports to the CEO.

Event Manager

D1 Prod
01.2019 - 01.2021

• Plan and oversee events such as conferences, ceremonies, concerts, or conventions.
• Organize formal events with Embassies of France, Mexico, and Austria.
• Work with marketing team to promote events and gather feedback after events.

Public relations manager

PPA Baku
09.2019 - 04.2020

• Plan and oversee PR events such as conferences, exhibitions, and concerts.
• Organize formal events with Embassies of France, Mexico, and Austria.
• Promote events and search for new clients, gathering feedback post-event.

Business development manager

Arash Holding
09.2017 - 05.2018

• Develop and execute strategies for discovering and securing new business opportunities.
• Develop negotiation strategies by evaluating risks and potentials.
• Foster beneficial relationships with business partners, potential clients, and stakeholders.
• Close new business deals by developing and negotiating contracts.

Education

Bachelor of Business Administration -

Azerbaijan University of Architecture And Constr
Baku

Skills

  • Influential networking
  • Leadership competency
  • Business growth strategy formulation
  • Brand strategy formulation
  • Client retention management
  • Team Leadership
  • Business development
  • Networking and relationship building
  • Sales strategies
  • Partner relationship building

Affiliations

  • Travelling / Exploring

Languages

Russian
First Language
English
Upper Intermediate (B2)
B2
Turkish
Advanced (C1)
C1

Timeline

Head of Business Development

City Point Business Center
08.2025 - Current

Sales Director

World Class Fitness Center by Hyatt Regency
10.2023 - 08.2025

Head of Sales & Marketing Department

Azal Club
11.2022 - 08.2023

Head of Sales Department

Azal Club
01.2022 - 11.2022

Public relations manager

PPA Baku
09.2019 - 04.2020

Event Manager

D1 Prod
01.2019 - 01.2021

Business development manager

Arash Holding
09.2017 - 05.2018

Bachelor of Business Administration -

Azerbaijan University of Architecture And Constr
Parvana Adigozalova