Summary
Overview
Work history
Education
Skills
Websites
Languages
Custom
Timeline
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Parvin Salamova

Parvin Salamova

Baku

Summary

Dynamic and results-driven Brand Manager with extensive experience in managing and growing global brands across multiple industries. With a solid foundation in Procurement, Supply Chain Management, and Logistics, I have successfully transitioned to brand management, where I excel in creating and executing strategies that drive brand visibility, consumer engagement, and market growth.

Experienced in overseeing product positioning, developing integrated marketing campaigns, and optimizing cross-functional collaboration to ensure seamless product launches and sustained brand presence. Proven ability to manage multi-million-dollar brand budgets, increase market share, and foster strong relationships with retail partners. My work across both local and international markets has honed my ability to adapt global brand strategies to regional nuances, resulting in measurable business success.

A strategic thinker with strong analytical skills, I leverage consumer insights, competitive analysis, and market trends to refine brand positioning and maximize ROI. Passionate about delivering impactful brand experiences that resonate with diverse audiences, I am committed to driving long-term brand equity and delivering results that contribute to overall business growth.

Overview

9
9
years of professional experience
5
5
years of post-secondary education

Work history

Brand manager

Royal Foods LLC
Baku
01.2023 - 02.2025
  • Brand Positioning: Developed brand positioning strategies, ensuring alignment across all channels and resulting in a 25% increase in consumer engagement.
  • Product Launches: Managed and executed over 5 successful product launches across key categories (toys, baby products), achieving an average sales increase of 30% for each launch.
  • Advertising Campaigns: Directed multi-channel campaigns, including digital, social media, and traditional marketing, resulting in an 18% increase in online sales and enhanced brand recognition.
  • Stakeholder Management: Worked directly with international suppliers, manufacturers, and retailers, fostering strong relationships to ensure a consistent product supply and effective pricing strategy.
  • Strategic Planning: Formulated and executed long-term brand strategies, including the development of brand guidelines and vision, leading to a 40% increase in market share in key segments.
  • Market Analysis: Conducted detailed market and competitor analyses, using insights to adjust marketing strategies, resulting in a 10% increase in sales performance within highly competitive categories.

Brand manager

ZT Trading LLC
Baku
06.2021 - 01.2023
  • Strategic Brand Planning: Developed and executed comprehensive brand strategies for global toys and baby product lines (such as Hasbro, Lego, Mattel, MGA, Spin Master etc.), achieving an average 18% growth in revenue year-on-year.
  • Product Portfolio Management: Managed product portfolios, including pricing, positioning, and lifecycle management, boosting product visibility and sales by 15% across multiple platforms.
  • Promotions & Partnerships: Created impactful promotional strategies, including seasonal campaigns and cross-brand partnerships, delivering a 25% boost in customer acquisition.
  • Campaign Execution: Led successful digital marketing and advertising campaigns across various media channels, resulting in a 30% increase in brand awareness and 25% growth in online traffic.
  • Customer Insight & Analytics: Utilized customer insights and sales data to develop targeted campaigns, improving customer engagement and increasing repeat purchases by 20%.
  • Market Expansion: Worked on expanding the market presence in Azerbaijan, increasing brand footprint by 18% through optimized retail partnerships and enhanced customer engagement strategies.
  • Brand Development & Merchandising: Developed merchandising strategies and optimized product displays in retail locations, resulting in a 20% sales increase from brick-and-mortar stores.

PCSM and Logistics Manager

ZT Trading LLC
Baku
04.2019 - 06.2021
  • Supply Chain Optimization: Implemented best practices to streamline logistics processes, cutting operational costs by 35% while ensuring on-time product delivery.
  • Budget Management: Managed logistics and supply chain budgets up to $500K, ensuring cost-effective procurement of products while maintaining high service standards.
  • Vendor Management: Strengthened relationships with key vendors and logistics partners, ensuring 85% reduction in shipping delays and improving overall satisfaction.
  • Forecasting & Inventory Management: Led demand forecasting and inventory planning, reducing stock-outs by 15% while optimizing inventory turnover.

PSCM Specialist

Veyseloglu LLC
Baku
10.2020 - 01.2021
  • Participated in an experience program during the COVID-19 pandemic, gaining practical exposure to key supply chain and procurement management functions.
  • Assisted in implementing sourcing strategies that increased procurement efficiency by 15% under challenging pandemic conditions.
  • Supported bidding procedures, reducing procurement lead times by 10% by streamlining internal approval processes.
  • Contributed to the development and execution of risk mitigation plans, improving supply chain resilience during disruptions by 20%.
  • Engaged in negotiations and executed contracts, ensuring a 95% on-time delivery rate despite pandemic-related supply challenges.

PCSM and Logistics Specialist

ZT Trading LLC
Baku
05.2018 - 04.2019
  • Inventory Control: Streamlined inventory management processes, reducing stock-outs by 10% and improving stock turnover.
  • Order Processing Efficiency: Improved order processing time by 8% through the implementation of new tracking and reporting systems.
  • Supplier Relations: Managed relationships with suppliers, ensuring that products met quality and delivery standards.
  • Procurement Optimization: Negotiated with suppliers and diversified sourcing to reduce costs and ensure supply chain efficiency.
  • Logistics Coordination: Coordinated the flow of goods across multiple regions, ensuring timely deliveries and minimizing delays.

Marketing and Financial Analyst (MBA Project)

Park Hill HBC
Baku
02.2017 - 04.2017
  • Market Research & Analysis: Conducted in-depth research and analysis of the company’s marketing and financial performance, identifying key trends and insights. Delivered strategic recommendations that resulted in a 10% increase in market share, positioning the brand more competitively within its industry.
  • Strategic Financial Planning: Supported the development of comprehensive marketing and financial strategies, aligning the two to optimize spending and maximize returns on investment. Played a pivotal role in crafting a more structured approach to the company's long-term growth.
  • Budget Optimization & ROI Assessment: Assisted in the management and optimization of marketing budgets, ensuring cost-effective allocation and delivering higher ROI on marketing campaigns. Analyzed financial outcomes to evaluate the success of marketing investments.
  • Competitive Benchmarking: Conducted competitor analysis to track industry performance, identifying new opportunities and potential risks for the company. Provided recommendations to adjust marketing tactics based on financial implications and competitor actions.

PR Department Assistant (Bachelor Internship)

Azerbaijan State Economic University
Baku
04.2016 - 04.2017
  • Social Media Management & Strategy: Managed the university’s social media presence, implementing content strategies that led to a 40% increase in engagement across multiple platforms. Enhanced communication with students and alumni through targeted campaigns.
  • Event Coordination & Execution: Played a key role in organizing university events such as academic conferences and public seminars. Coordinated logistics and contributed to increasing student participation, ensuring successful execution of events.
  • Public Relations Support: Assisted in drafting press releases, managing media inquiries, and preparing communication materials that contributed to strengthening the university’s public image.
  • Brand Consistency & Communication: Worked closely with the PR team to ensure consistency in branding and messaging across all university communication channels, reinforcing the institution’s identity and values.

Volunteer Translator

Baku 2015 European Games
Baku
06.2015

Education

Master of Business Administration -

ADA University
Baku
09.2016 - 05.2018

Marketing -

Azerbaijan State Economic University
Baku
09.2012 - 06.2016

Skills

  • Microsoft Office Suite
  • Adobe Photoshop
  • Brand Strategy Development
  • Market Research & Analysis
  • Digital Marketing & Social Media Strategy
  • Content Creation & Campaign Management
  • Financial Planning & Analysis (FP&A)
  • ROI & Budget Optimization
  • Cost Reduction & Efficiency
  • Procurement & Sourcing
  • Logistics Coordination
  • Supplier Relations & Negotiation
  • Inventory Management
  • Project Management
  • Risk Mitigation & Crisis Management
  • Cross-functional Team Collaboration
  • Data Analysis & Reporting
  • Communication & Public Relations
  • Event Planning & Coordination

Languages

Azerbaijani (Native)
Beginner
English
Native
Russian
Native
Turkish
Fluent
German
Upper intermediate
Japanese
Upper intermediate

Custom

Business Plan for a children’s cafe called 'In Wonderland', Created a business plan for a cafe, including its finances, marketing strategies, as well as action plan for the establishment of the cafe. Research on the Economic and Financial Impacts of the UK Brexit on EU Countries, In a group of five proved the given hypothesis; worked in a team with five International MBA Students., 04/17 Research on E-commerce in Azerbaijan, Conducted situation analysis by answering the questions about benefits, challenging factors, and possible outcomes of E-commerce development in Azerbaijan. Personal Leadership Portfolio, Researched the organizational behavior and the leadership styles; obtained knowledge about the real leaders’ success keys and decision-making methods., 11/16

Timeline

Brand manager

Royal Foods LLC
01.2023 - 02.2025

Brand manager

ZT Trading LLC
06.2021 - 01.2023

PSCM Specialist

Veyseloglu LLC
10.2020 - 01.2021

PCSM and Logistics Manager

ZT Trading LLC
04.2019 - 06.2021

PCSM and Logistics Specialist

ZT Trading LLC
05.2018 - 04.2019

Marketing and Financial Analyst (MBA Project)

Park Hill HBC
02.2017 - 04.2017

Master of Business Administration -

ADA University
09.2016 - 05.2018

PR Department Assistant (Bachelor Internship)

Azerbaijan State Economic University
04.2016 - 04.2017

Volunteer Translator

Baku 2015 European Games
06.2015

Marketing -

Azerbaijan State Economic University
09.2012 - 06.2016

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Parvin Salamova