Patricia Reidy
Scottsdale
Summary
People-driven commercial leader with 25+ years of progressive experience spanning sales, demand planning, and business development in the consumer goods and pet care industries. Recognized for leading and developing high-performing teams while managing multimillion-dollar portfolios, reversing declining trends, and driving sustained growth through data-informed strategy and cross-functional alignment. Adept at uniting sales, supply chain, and finance to optimize performance and profitability. Known for building strong customer partnerships, mentoring talent, and implementing scalable processes that elevate both people and business outcomes.
Overview
29
29
years of professional experience
Work History
Senior Director of Sales
Bil-Jac Foods
Phoenix
10.2019 - Current
- Lead 70% of company revenue, including top U.S. accounts and International.
- Reversed negative trends with key customer; delivered 5 consecutive years of growth.
- Increased shelf space by 15% and improved Treat SKU performance via strategic resets.
- Enhanced Chewy profitability by $200K through freight program innovation.
- Rewrote PetSmart terms to align spending with strategic goals.
- Created forecasting models spanning production, finance, and supply chain.
- Serve as sales liaison to Finance and Manufacturing.
Business Development Manager – PetSmart
Central Garden & Pet
Phoenix
08.2009 - 10.2019
- Managed key Central portfolio brands for PetSmart account, driving strategic initiatives.
- Executed account-specific programs to maximize profitable growth and competitive pricing.
- Doubled LLC treat SKU count and revenue in 2016 through effective management.
- Relaunched branded dental chew, tripling on-shelf SKU count and doubling revenue in 2016.
- Implemented groomer program to enhance Avoderm brand awareness among consumers.
- Developed exclusive toy program with brand team, increasing Central toy revenue by 10%.
- Created seasonal Nylabone toy programs, generating $2 million in incremental annual revenue.
- Participated in product development and KPI tracking, demonstrating strong strategic planning.
Director of Demand Planning & Inventory Mgmt.
Belkin International
Compton
01.2008 - 08.2009
- Directed development and implementation of Demand Planning, Forecasting, and Inventory Management functions for North America, maximizing fill rate and minimizing days of supply.
- Achieved 34% year-over-year reduction in total inventory while sustaining fill rate levels.
- Established monthly forecasting process that enhanced overall forecast accuracy by 10%.
- Collaborated with Sales, Product Management, and Purchasing to align forecasting efforts.
- Facilitated cross-departmental meetings to review product mix, market trends, customer activity, and inventory positions.
- Executed strategic allocations for newly launched products, increasing category market share by 10%.
- Spearheaded selection and deployment of Logility as the primary planning system.
Sales Development Manager
Belkin International
Compton
04.2005 - 01.2008
- Developed innovative marketing strategies, reducing excess inventory to historic lows while preserving brand identity.
- Implemented seasonal channel marketing initiatives to enhance visibility of new and existing products.
- Facilitated collaboration between Sales, Product Management, Demand Planning, and Purchasing for improved forecasting and procurement.
- Led iPod accessories project, generating over $5 million in sales within one quarter.
- Managed Inside Sales Support Team, overseeing Bid Desk operations, sales pipeline reporting, and customer support activities.
Director of Sales – Office Superstore Channel
Belkin International
Compton
03.2002 - 04.2005
- Grew Office Superstore Channel to top-producing status within Belkin, serving clients like OfficeMax, Office Depot and Staples.
- Enhanced margins with key customers through innovative marketing initiatives.
- Increased Belkin ROI by 10% on vendor-funded programs.
- Introduced new product categories to accounts, optimizing deals for clients and company.
- Conducted competitive analysis to inform successful channel strategies.
- Boosted category performance by 20% through effective cross-merchandising and upselling strategies.
- Managed total channel P & L to ensure financial success.
- Collaborated closely with Finance team to leverage financial models for customer proposal development.
Additional Roles at Belkin
Belkin International
01.1997 - 01.2002
- National Account Manager, Account Manager, and other Sales positions.
Education
Gallup Great Manager Program -
01.2007
B.A. -
Sonoma State University
Skills
- Microsoft Office Suite
- Salesforce and Logility
- SuccessFactors expertise
- Strategic negotiation
- Forecasting and planning
- Cross-functional leadership
- Trade spend and P&L management
- Customer-centric sales execution
- Revenue management
- Sales forecasting
- Market analysis
- Strategic planning
- KPI development
- Business development
- Customer relationship management
- Team leadership
- Data-driven decision making
- Team building and motivation
- Collaborative leadership
- Core values management
- Data analytics and analytical thinking
- Budget control and operations management
Timeline
Senior Director of Sales
Bil-Jac Foods
10.2019 - Current
Business Development Manager – PetSmart
Central Garden & Pet
08.2009 - 10.2019
Director of Demand Planning & Inventory Mgmt.
Belkin International
01.2008 - 08.2009
Sales Development Manager
Belkin International
04.2005 - 01.2008
Director of Sales – Office Superstore Channel
Belkin International
03.2002 - 04.2005
Additional Roles at Belkin
Belkin International
01.1997 - 01.2002
Gallup Great Manager Program -
B.A. -
Sonoma State University