To secure a challenging sales position utilizing my over twenty-five years of success and experience driving sales growth in the foodservice and beverage industry. I look forward to using my skills and leadership acumen to exceed goals and objectives. I am a proven problem solver, cold caller, and relationship builder.
Overview
30
30
years of professional experience
Work History
Western Regional Sales Manager
Newco Enterprises Inc
St. Charles, MO
08.2015 - 08.2025
Selling beverage equipment programs to Foodservice distributors, vending, and office coffee operators
Sold new business over $1,000,000 in Bean to Cup brewer sales in the first years of its introduction
Responsible for $5,000,000 in annual sales and consistently achieved 20% growth year over year
Conducting sales training for operator teams to find the most effective equipment for the end users' needs
Sold a Pepsi Bottling Company on a coffee program that generated $250,000 a year in brewer sales
Broker management to drive sales and increase customer satisfaction
Researching and finding potential distributors to market Newco products
Sold new business in Salt Lake City, UT, Brog Distributing, that generated $150,000 a year in sales
Implementing team building and incentive programs with operators and brokers
Sold a new brewer to Total Corporate Solutions in California and secured a 75-brewer order this year
Responsible for sales forecasting by leveraging relationships with customers to drive forecast accuracy
District Sales Manager
Ecolab Equipment Care Inc
Phoenix, AZ
02.2013 - 07.2015
Managed and motivated a team of 16 service technicians, repairing and selling restaurant equipment
Sales achievement that grew the territory from 10 technicians to 16 in my tenure
Achieved district budget target in 2013 and 2014 by 110%
Sold the Banner Hospital System in Phoenix, which generated $250,000 in new revenue in 2014
Customer base included local, regional, and national Foodservice accounts
Negotiating and upselling new rate programs benefiting customers with added efficiencies
Teaching customers how to save on expenditures through preventive maintenance programs
Team selling with the local sales team to increase market presence and gain new business
Working with National Accounts like PF Chang’s and Cheesecake Factory
District Sales Manager
Royal Cup Coffee Inc
Phoenix, AZ
05.2001 - 02.2013
Cold Calling on all Foodservice market segments to sell value-added beverage programs
Successfully expanded the territory to Las Vegas, Nevada, where I achieved a growth of $10,000 per week to $30,000 per week in DSD sales
Secured multiple new accounts, including The Hard Rock Casino & Hotel, The Palms Hotel & Casino, and The Tuscany Resort & Casino, generating $200,000 in annual gross profit
Managed a team of 8 sales representatives delivering exceptional service to all of our customers
Collaborated with managers to deliver quarterly business reviews to help plan for short and long-term strategies
Headed a team that rolled out the Holiday Inn Express breakfast program that included over 35 locations in Texas
Trained customers on new products at the store level, meetings, special events, and trade shows
Worked closely with company executives to identify new business opportunities, securing new beverage programs
Named the Southwest Region Manager of the year in 2005 and 2010
Marketing Associate
Sysco Foods Inc
Austin, TX
01.1996 - 05.2001
Effectively planned a route schedule to meet with existing customers and cold call on prospects
Secured the national contract with Fox and Hound Restaurants that generated $500,000 in annual sales
Achieved President’s Club status in my first year as a salesperson. Highest Sales and gross profit in my District.
Conduct market research and acquire new Foodservice accounts by cold calling and customizing proposals
Identify and align company resources for on-time deliveries, credit issues, returns, and sampling
Working with brokers weekly to place new products, including creating mini trade shows at customer locations
Named to the 2017 President's Management Excellence program and completed a rigorous sales training program
Communicate and collect accounts receivable as necessary, working with the Sysco credit department and customers collecting all balances due based on approved credit terms
Manage deliveries to the routing schedule published by the Sysco routing department
Education
BBA - Marketing
Angelo State University
San Angelo, Texas
Skills
Hunter mentality to drive existing and new sales
Culinary experience working with Executive Chefs and F&B Teams
Self-starter and succeeds independently
Expertise in rapport and relationship building
Formulating quotes and sales incentives
Strong communication and presentation skills
Excellence in prospecting and cold calling
Strong vertical relationship building
Excellent negotiator and deal closer
Proven track record for success in achieving goals