Patti Ramsden
Chandler,AZ
Summary
Results-driven account executive and business development professional with a proven track record of driving business expansion through impactful sales strategies. Skilled in increasing revenue growth, capturing market share, and improving market penetration. Strategic planner experienced in developing and implementing account management strategies to align with short-term objectives and long-term corporate goals. Recognized for excelling in cultivating and nurturing key client partnerships.
Overview
20
20
years of professional experience
1
1
Certification
Work History
Account Executive
HOUGHTON MIFFLIN HARCOURT
01.2014 - Current
- Strategically identify sales opportunities and maximize revenue performance through the acquisition of new clients, positioning Houghton Mifflin Harcourt for optimal success, and meeting growth goals through effective marketing.
- Leverage expertise in account management and solution selling to surpass all organizational goals and sales quotas, gaining recognition as a recipient of the CEO club trip for the last three years.
- Actively manage numerous accounts, and have attained organizational notoriety for attaining the highest revenue in the 19 state territory with $7M+ sold to date.
- Worked collaboratively with executive leadership at the AZ Charter School Association to grow HMH footprint and successfully sold an elementary reading program to 24 of 26 Diocese of Phoenix schools.
- Manage sales operations, coaching, mentoring and developing a team of two Associate Account Executives and one Sales Support Administrator.
- Gained certification as Value Selling Certified and utilize these skills to develop and execute strategies to address customer curriculum needs and develop professional credibility and trust with customer.
- Execute customer events, including industry appearance at trade shows and conventions, as well as direct presentations at sales meetings and executive briefings.
- 2015 2016 2017 2018 2019
- Sales Goal $2.9M $3.6M $3.2M $4.1M $3.9M
- Performance to Plan 102% 139% 157% 131% 179%
National Sales Consultant
BENCHMARK EDUCATION
01.2020 - 06.2021
- Led initiative for strategic account development, sales, prospecting and go-to market strategy to create footprint in new market.
- Developed a $6.3M pipeline in a new market within 16 months.
- Collaborated with marketing, sales divisions throughout the country, and product development to better position our literacy solutions in this whitespace market.
- Expanded market reach for the company through effective networking and targeted outreach initiatives.
- Mentored junior sales team members to enhance their skills and boost overall team performance.
- Organized regular sales meetings to review progress, share best practices, and set achievable targets for continued success.
Account General Manager
PEARSON EDUCATION
01.2005 - 01.2014
- Delivered solution selling strategies, building account loyalty and repeat/new business through superior service, broad-based knowledge of client challenges and exceptional relationship management.
- Awarded President’s Circle for exceeding sales goal for 6 consecutive years (2008, 2009, 2010, 2011, 2012, 2013).
- Exceeded annual sales goal every year as a rep, while carrying quotas ranging from $1.7m to $8.5m and generating an average of 200%+ pipeline coverage.
- Contributed strong organizational goals towards attaining team metrics, and single handedly achieved the highest percent to goal on team in 2009, ending the year at 165% of a $1.7m quota.
- Highest revenue producer within sales team of 40+ reps, bringing in $14.5m on an $8.5m quota in 2012.
- 2013 sold nearly $900,000 of elementary math program in an unfunded adoption year
Education
Masters of Education (M.Ed.) - Curriculum & Instruction
University of Phoenix
Phoenix, AZ01.2004
Post-Baccalaureate - Elementary Education
University of Phoenix
Phoenix01.2000
Bachelor of Science (B.S.) - Hotel & Restaurant Management
Northern Arizona University
Flagstaff01.1996
Skills
- Account strategy development
- Industry trend evaluation
- Product positioning expertise
- Client relationship management
- Territory growth initiatives
- Strategic selling
Certification
- English as a Second Language Endorsement
- Sheltered English Instruction Certification
Affiliations
- AZ Quest for Kids Mentor
- TESOL Member
- Project R.A.P.
Timeline
National Sales Consultant
BENCHMARK EDUCATION
01.2020 - 06.2021
Account Executive
HOUGHTON MIFFLIN HARCOURT
01.2014 - Current
Account General Manager
PEARSON EDUCATION
01.2005 - 01.2014
Masters of Education (M.Ed.) - Curriculum & Instruction
University of Phoenix
Post-Baccalaureate - Elementary Education
University of Phoenix
Bachelor of Science (B.S.) - Hotel & Restaurant Management
Northern Arizona University
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