Peyton Horton
Glendale
Summary
Growth-focused Marketing & Communications Director with 5+ years of experience driving measurable revenue, optimizing paid media performance, and scaling multi-channel campaigns. Generated $3.4M in fundraising revenue, led a $1.625M signature event, managed up to $80K in paid ad spend delivering 5:1 ROI, and increased email growth 65% with 55% donor retention improvement. Specializes in growth strategy, funnel optimization, performance analytics, and revenue-driven storytelling.
Results-driven leader with strong background in strategic management and organizational growth. Skilled in developing and implementing effective business strategies, optimizing processes, and driving team performance. Known for adaptability, effective collaboration, and delivering measurable outcomes in dynamic environments. Strong communication and problem-solving abilities, coupled with focus on fostering productive and positive team culture.
Overview
4
4
years of professional experience
Work History
Community Advancement Director
Treasure House
Glendale, AZ
12.2024 - Current
- Developed and implemented marketing initiatives that contributed to $3.4 million raised under leadership.
- Orchestrated comprehensive fundraising campaign, achieving $1.625 million in revenue within one cycle.
- Executed targeted segmentation initiatives to achieve 65% increase in email list growth and bolster donor retention by 55%.
- Implemented targeted content optimization initiatives to enhance social media presence by 10.53% and boost engagement by 6.8%.
- Managed direct report and partnered with executive leadership to formulate and implement growth initiatives.
- Led strategic initiatives to enhance operational efficiency and service delivery.
- Developed and implemented training programs for staff, improving team performance and client satisfaction.
Marketing & Social Media Manager
Maggiore Group
Scottsdale, AZ
12.2023 - 11.2024
- Executed targeted digital campaigns to enhance revenue performance by 8%.
- Implemented funnel optimization techniques to improve conversion rates by 5.3%.
- Directed management of $40k to $80k paid media budget to achieve a 5:1 return on investment.
- Enhanced budget efficiency by 8% to maximize marketing impact through detailed analytics and performance monitoring.
- Designed and launched targeted social media initiatives aimed at boosting audience engagement.
- Directed scheduling and coordination of content calendars to enhance audience engagement through punctual posts.
- Managed content calendars, ensuring timely delivery of posts across multiple platforms.
- Developed and implemented social media strategies to enhance brand visibility and audience engagement.
Social Media Coordinator
Nomadic Digital Marketing Agency
Remote
12.2021 - 04.2023
- Directed cross-platform content calendar management to ensure seamless digital execution.
- Interpreted engagement metrics to optimize marketing strategies and strengthen brand presence in the market.
- Executed production of newsletters, blog content, and multimedia assets, ensuring alignment with brand messaging and audience interests.
- Analyzed market trends and implemented innovative social media strategies to significantly boost brand visibility across diverse platforms.
- Researched audience preferences and curated compelling content to drive user interaction and strengthen community ties.
- Developed and implemented social media strategies to enhance brand visibility across platforms.
- Curated engaging content tailored to target audiences, increasing user interaction and community engagement.
Education
B.A. - Mass Communication & Journalism – Public Relations
Arizona State University
Phoenix, AZ05-2021
Skills
- Growth Marketing Strategy
- Paid Media Management
- Funnel Optimization
- Revenue Campaigns
- Email Marketing & Automation
- Performance Analytics
- HubSpot
- Mailchimp
- Meta Ads
- Google Analytics
- Canva
- Adobe Creative Suite
- Photoshop
- Latercom
- Hootsuite
- Sprout Social
- Asana
- Decision-making
- Verbal and written communication
- Strategic planning
- Relationship building
- People management
Timeline
Community Advancement Director
Treasure House
12.2024 - Current
Marketing & Social Media Manager
Maggiore Group
12.2023 - 11.2024
Social Media Coordinator
Nomadic Digital Marketing Agency
12.2021 - 04.2023
B.A. - Mass Communication & Journalism – Public Relations
Arizona State University