RACHAEL WOOD
Scottsdale
Overview
9
9
years of professional experience
Work History
Account Executive
CW 7 Arizona
04.2024 - 07.2024
- Managed accounts while maintaining organization and prioritizing tasks efficiently.
- Sold several sponsorship segments on the lifestyle show, The Daily Mix.
- Conducted check-ins with existing clients to assess their needs and identify upselling opportunities.
- Negotiated contracts with Goettl Air Conditioning, Goldberg & Osborn and Sparklight successfully.
- Worked closely with the production team on commercial campaigns.
Marketing Consultant
Sinclair Broadast Group
05.2022 - Current
- Managed 50 clients on TV and digital platforms including Connected TV and email marketing.
- Sold multiple sponsorship segments on the lifestyle show, Seattle Refined.
- Generated marketing campaigns to exceed client needs
- Worked with sales managers to increase revenue goals across multiple platforms
- Fostered relationships with advertising clients including Wendy’s, Bernard Law Group, 3010 Weight-loss.
- Collaborated with the creative service director on sponsored content campaigns to generate awareness.
Media Strategist
Salem Media Group
03.2021 - 03.2022
- Contributed to the development of strategic digital campaigns and marketing recommendations for potential clients
- Developed plans for clients that identified market opportunities through consumer research and Salem analytics
- Maintained strong existing relationships with clients, agency's and talent by attending weekly meetings and successfully sold renewals
- Partnered with the Digital Media team, Regional Sales Director and vetted potential clients for marketing opportunities
- Advised the group's managers on business decisions with successful communications strategies
- Managed end-to-end digital projects, overseeing campaign creation from start to finish.
Occupancy Specialist
CBRE
02.2020 - 02.2021
- Assistant to the senior manager on the change management team supporting Microsoft business groups
- Interfaced with Microsoft Real Estate and Facilities and CBRE Integrated Occupancy teams
- Worked with CBRE communication and marketing team and assisted with creating the change management handbook for incoming Microsoft clients
- Partnered with the Workplace Strategy Manager for upcoming change management videos
- Marketed photos of Microsoft facilities in powerpoints to admins on the Microsoft account
- Produced enhanced building floor plan design for health and safety and covid-19 requirements.
Administrative Assistant/Event Coordinator
Windermere Property Management
11.2018 - 01.2020
- Marketed and advertised listings on platforms such as Northwest Multiple Listing Service, Tenant Turner
- Signed current quarter documents
- Event Coordinator for Community Service Day and worked with Housing Alliance 2019
- Processed rent payments/invoices
- Provided administrative support to agents and staff
- Worked efficiently with the team problem solving.
Intern
One America News Network
06.2017 - 08.2017
- Attended White House press briefings with White House Correspondent Trey Yingst
- Produced and reported a news package that aired on national news
- Conducted and executed an exclusive interview with Four-Star General Mark Milley, 39th Chief of Staff
- Reported man on the street interviews.
Intern
National Journalism Center
06.2017 - 08.2017
- Selected for a highly competitive program
- Attended multiple workshops on producing, reporting and writing.
Intern
KOIN 6 News
06.2015 - 08.2015
- Worked with producers and produced my own segment during the noon newscast
- Attended morning meetings and pitched stories
- Shadowed reporters and anchors
- Recorded a newscast with other interns.
Education
Journalism and Media Production -
Washington State University
01.2018
B.A: Communications -
Northwest University
01.2016
Skills
- Digital Marketing
- Microsoft Office/Excel/Adobe
- Advertising Management
- Social Media Strategy
- Brand Messaging
- Campaign Development
- Sales Strategies
- Analyzing Data
- Business Planning
Additional Information
Mike Oboy-General Sales Manager at Fox 13 Seattle. Cell: 206-478-7978
Michael Petry- Commercial Producer at CW7 Arizona. Cell- 602-326-8600
Ted Davis- General Sales Manager at ABC Seattle. Cell- 206-200-3741
Timeline
Account Executive
CW 7 Arizona
04.2024 - 07.2024
Marketing Consultant
Sinclair Broadast Group
05.2022 - Current
Media Strategist
Salem Media Group
03.2021 - 03.2022
Occupancy Specialist
CBRE
02.2020 - 02.2021
Administrative Assistant/Event Coordinator
Windermere Property Management
11.2018 - 01.2020
Intern
One America News Network
06.2017 - 08.2017
Intern
National Journalism Center
06.2017 - 08.2017
Intern
KOIN 6 News
06.2015 - 08.2015
Journalism and Media Production -
Washington State University
B.A: Communications -
Northwest University
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