Product-focused digital marketing specialist with several years of experience building brands and highlighting product attributes. Audience-focused marketer using creative means to reach untapped demographics. Timeline-driven product promoter generating leads and promoting brand proliferation.
Overview
2
2
years of professional experience
1
1
Certification
Work History
Digital Marketing Specialist
Creaidea
Baku
03.2024 - Current
Developed strategies for paid search campaigns across multiple channels including Google AdWords.
Created content for websites, blogs, social media platforms, and online advertising.
Conducted A and B testing on landing pages to optimize conversion rates.
Measured and reported performance of digital campaigns to assess against goals, ROIs and KPIs.
Created engaging content for multiple social media platforms, such as, Instagram, Facebook, and LinkedIn.
Developed and implemented strategic social media marketing plans.
Marketing Manager
Petrol Ofisi Azerbaijan, İnciAkü Azerbaijan, Varta Azerbaijan
Baku
06.2023 - 05.2024
Market research, competitor analysis, playing a role in the communication between marketing and sales teams within the company, establishing and collaborating with other companies, preparing strategies to increase customer loyalty, managing campaigns in all marketing channels (digital and offline) according to the goals of the service, conducting in-depth research on market trends to implement innovative ideas for business development
Managed social media accounts on platforms including , Facebook, Instagram, YouTube and LinkedIn
Created content for websites, blogs and email newsletters to engage customers with the brand.
Built network of social media influencers, including celebrities, bloggers and companies to increase brand exposure.
Developed and implemented marketing plans for new products.
Created content for promotional materials, including brochures, flyers, and websites.
Organized trade shows and exhibitions to promote brand awareness.
Marketing Specialist
Brandex
Baku
01.2022 - 05.2023
Created content for various social media platforms including Facebook, Twitter, Instagram and YouTube.
Analyzed consumer behavior and market trends to create effective marketing campaigns.
Developed marketing strategies for existing products, services and new product launches.
Built research instruments and drafted questions for digital, traditional and in-person surveyes.
Collected and reported on customer demographics, preferences, and buying habits to help marketing teams target strategies.
Education
Master of E-Commerce (SABAH) - Economics
Azerbaijan State Economic University
Baku, BA
01.2025
Bachelor of Business Administration(Marketing) - Business Administration and Management
Azerbaijan State Economic University
Baku, BA
06-2023
Some College (No Degree) - Digital Marketing
Code Academy
Baku, BA
Skills
Digital Marketing
Social Media Management
Content Creation
Market Research
Competitor Analysis
Campaign Management
MailChimp
Google Ads
Google Analytics
Email Marketing
Media Buying
Targeting
Certification
Google-Digital Marketing & E-Commerce
HUB Spot-Digital Marketing
Code Academy-Digital Marketing
IT Brains-Digital Marketing
Languages
ENGLIİSH
TURKIİS
Languages
Azerbaijan
First Language
English
Intermediate (B1)
B1
Russian
Beginner
A1
Timeline
Digital Marketing Specialist
Creaidea
03.2024 - Current
Marketing Manager
Petrol Ofisi Azerbaijan, İnciAkü Azerbaijan, Varta Azerbaijan
06.2023 - 05.2024
Marketing Specialist
Brandex
01.2022 - 05.2023
Master of E-Commerce (SABAH) - Economics
Azerbaijan State Economic University
Bachelor of Business Administration(Marketing) - Business Administration and Management
Azerbaijan State Economic University
Some College (No Degree) - Digital Marketing
Code Academy
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