Rashid Hasanli

Trade Marketing Manager with over 7 years of experience in Health & Beauty and Home & Personal Care categories across multiple markets, including Georgia, Moldova, Kyrgyzstan, and Azerbaijan. Skilled in managing large budgets, optimizing sales channels (Retail, HoReCa, E-commerce), building strong retailer/distributor partnerships, and leveraging analysis to support brand growth and market expansion. Furthering professional development by studying for an MBA in Marketing.

• Khazar Trade Recognition :

     1. Award for the continuous development of the company.

• Engin BEYOND Recognition :

     1. Letter O for improving business processes.

     2. Letter D for contribution into the development of the team.

• We@Accenture Bright Ideas and Brilliant Rewards :

     1. Create Oscar guideline for Remarketing team. 

     2. Create RMKT tracker.

• Organized and executed launch of the new product " Duracell Optimum ". ATL, BTL & Instore tools were successfully implemented.
• Planned and supervised launch of Neutrogena brand in Azerbaijan & Moldova.
• Successfully signed new contracts with new partners (Both Manufacturers and Distributors).
• Signed the exclusivity contract with Avromed in terms of enhancing sales in pharma channel in Azerbaijan.
• Increased Consumer Loyalty and brand awareness of Wella, Duracell, Selpak, Uni & Dogadan through loyalty programs such as Umico, Giveaways & etc.
• Consulted team for the Branding of Duracell during Formula 1 in Baku 2024.
• Created excel file for both Marketing & Sales. File has reduced time spent on collecting data and minimized mistakes so teams could focus more on the sales rather on bureaucracy.

• Microsoft Excel 2013
• Sustainable Development
• Mini MBA
• Sales Channel Management