Rauf Ismayilov
Baku
Summary
Creative content marketing professional with over 5 years of experience developing and executing 360° marketing campaigns across aviation, hospitality, banking, retail, and technology sectors. Skilled in content strategy, social media management, copywriting, influencer marketing, and multi-channel campaign execution, including digital, outdoor, and traditional platforms. Adept at creating brand stories, naming, slogans, scripts, and high-impact visuals, while collaborating with designers, videographers, and photographers. Known for blending creativity with data-driven insights to deliver content that drives engagement, brand awareness, and measurable growth across diverse audiences.
Overview
5
5
years of professional experience
1
1
Certification
Work History
Senior Marketing Specialist
Azerbaijan Airlines (AZAL)
01.2024 - Current
- Create and manage creative concepts for airline marketing campaigns using a 360° marketing approach, adapting ideas across digital, outdoor, traditional, and experiential channels.
- Develop social media content ideas, content calendars, and short-form video (reels) strategies, from concept to execution, ensuring alignment with campaign goals.
- Write copy, scripts, scenarios, and campaign messaging for digital marketing, social media, radio, SMS, push notifications, and promotional materials.
- Collaborate closely with videographers, designers, and creative teams to produce high-quality visuals, reels, and campaign assets.
- Oversee all stages of content production, ensuring creative alignment, quality control, and brand consistency.
- Build and implement social media strategies to increase engagement, reach, and brand visibility.
- Manage influencer marketing activities, including planning, coordination, and campaign content alignment.
- Create seasonal and special-day content for holidays, key events, and marketing moments.
- Proofread and edit all content to ensure clarity, accuracy, and consistent brand voice.
- Monitor and optimize campaign performance, adjusting creative and messaging to maximize audience engagement.
Lead Copywriter
Maverick LLC
05.2023 - 01.2024
- Direct creative strategy and copywriting for integrated, multi-channel marketing campaigns.
- Develop brand names, slogans, and brand storytelling for leading national clients, including Kapital Bank, Azercell, and the Innovation and Digital Development Agency.
- Create strategic campaign messaging aligned with brand positioning and business objectives.
- Manage influencer collaborations and media partnerships to support campaign reach and engagement.
- Supervise and guide the copywriting team to ensure quality, consistency, and on-brand communication.
- Deliver high-impact storytelling that increases audience engagement and brand awareness.
- Oversee content quality control, editing, and final approvals across all campaign materials.
Senior Copywriter
Baku Electronics
08.2022 - 05.2023
- Lead creative development of brand campaigns across TV, digital, retail, and social media touchpoints.
- Develop 360° campaign concepts, integrating multiple channels for maximum reach and impact.
- Create TV scenarios, scripts, and campaign concepts that blend emotion with strategy.
- Write and manage radio scripts, SMS marketing, and push notification content aligned with campaign goals.
- Plan, coordinate, and oversee large-scale content shoots, collaborating with marketing, design, and creative teams for seasonal campaigns.
- Develop and manage social media content ideas and short-form content (posts, reels, videos) to drive engagement and brand visibility.
- Manage influencer partnerships to extend campaign reach and audience engagement.
- Deliver story-driven content tailored to consumer behavior, improving engagement and brand awareness.
- Oversee content quality, proofreading, and ensure consistency across all channels.
Copywriter / Content Creator
Reel Agency
01.2022 - 08.2022
- Develop creative concepts and ad copy for multiple Marriott Hotels brands, including Marriott, JW Marriott, Sheraton, Courtyard etc.
- Create brand namings, slogans, and storytelling to strengthen hotel brand identity and positioning.
- Lead monthly social media strategies, content plans, and calendars aligned with marketing goals and brand identity.
- Write and manage social media posts, descriptions, slogans, SMS campaigns, push notifications, and radio scripts to drive engagement and bookings.
- Collaborate with videographers, designers, and creative teams to produce high-quality visual content, including posts, reels, and short-form videos.
- Partner with influencers to deliver story-driven campaigns tailored to hotel guests and target audiences.
- Develop and execute 360° campaign concepts, integrating online, offline, and experiential marketing channels.
- Plan, supervise, and coordinate content production for seasonal promotions, events, and hotel launches.
- Monitor content and campaign performance, optimizing creative and messaging to maximize engagement and reach.
- Ensure all content aligns with brand voice, tone, and marketing objectives, overseeing proofreading and quality control.
Copywriter
BHB Agency
01.2021 - 01.2022
- Produce high-quality marketing copy and campaign messaging for OPET, 189Taxi, Uber, etc.
- Develop monthly social media strategies and content plans, gathering insights from customer feedback and analytics.
- Collaborate with photographers, videographers, and designers to create posts, reels, videos, and other visual content.
- Write engaging post descriptions, slogans, ad copy, radio spots, and TVC scripts across all marketing channels.
- Create and develop new brand concepts, brand names, and storytelling to strengthen brand identity.
- Partner with influencers and manage influencer marketing campaigns to expand brand reach and engagement.
- Ensure all content aligns with brand tone, style guides, and unified storytelling, using tone-of-voice toolkits.
- Oversee content production and quality control, ensuring all creative assets meet brand and campaign standards.
- Adapt campaign ideas across digital, social media, outdoor, and traditional marketing channels.
Junior Copywriter
IDEA MMC
09.2020 - 12.2020
- Develop social media plans and content calendars aligned with brand strategy and marketing goals.
- Manage brand social media accounts, including scheduling, posting, and performance monitoring.
- Collaborate with designers, videographers, and photographers to create high-quality visual content for posts and campaigns.
- Assist production teams in photo and video shoots, ensuring content aligns with creative vision and brand guidelines.
- Write and optimize SEO blogs to enhance website visibility, drive traffic, and support content marketing goals.
- Monitor social media performance and adjust strategies to improve engagement and reach.
- Ensure all content is consistent with brand tone, messaging, and style guidelines.
Education
Master’s Degree - Marketing
Azerbaijan State Economic University
Baku12-2024
Bachelor’s Degree - Finance
Baku Engineering University
01.2021
Skills
- Content Strategy & Development
- Campaign Planning & Management
- Influencer Marketing & Partnerships
- Creative Direction & Concept Development
- Social Media & Digital Marketing
- Copywriting, Naming & Storytelling
- SEO Blogging & Content Optimization
- Team Leadership & Collaboration
- Product launches
- Marketing campaign strategy
- Copywriting expertise
Accomplishments
- Cannes Young Lions Azerbaijan – Top 5 (2025)
- Cannes Young Lions Azerbaijan – Top 10 (2021 & 2022)
Certification
- IELTS – Overall Band 7.5
- Airlines Marketing – International Air Transport Association (IATA)
- Online Certificates in Copywriting, Marketing, and Content Creation
LANGUAGES
Azerbaijani: Native
Native or Bilingual
English: Bilingual Proficiency
Full Professional
Turkish: Professional Proficiency
Native or Bilingual
Russian: Limited Working Proficiency
Limited Working
Timeline
Senior Marketing Specialist
Azerbaijan Airlines (AZAL)
01.2024 - Current
Lead Copywriter
Maverick LLC
05.2023 - 01.2024
Senior Copywriter
Baku Electronics
08.2022 - 05.2023
Copywriter / Content Creator
Reel Agency
01.2022 - 08.2022
Copywriter
BHB Agency
01.2021 - 01.2022
Junior Copywriter
IDEA MMC
09.2020 - 12.2020
Master’s Degree - Marketing
Azerbaijan State Economic University
Bachelor’s Degree - Finance
Baku Engineering University
INTERESTS
Travel, Mythology, Film, Blogging, Books, Creative Writing