Robin Pfeifer

• Lead brand writer for RealPage's Creative Studio.
• Partner with strategists and designers to create custom content, including: brand books, websites, naming exercises, taglines, brochures, signage, and internal communication tools.
• Collaborate with designers and strategists to determine overall creative direction, tone of voice, and messaging approach that resonates with target audiences and drives sales growth.
• Produce best-in-class copy under deadline pressure with exciting, captivating, and authentic approach.
• Optimize content for SEO purposes, driving organic search traffic and improving website rankings.
• Generate ideas for new content series or formats based on audience interests and market trends.

• Play a pivotal role in product launches with cleverly- targeted messaging that drives consumer interest and boosts sales.
• Implement data-driven insights into successful creative campaigns that align with a brand's core values, stand apart from the competition, and ensure an authentic connection with key audiences.
• Develop award-winning campaigns that generate notable media coverage and elevate brand perception.
• Craft impactful B2B and B2C content for Sephora, Gerber, Microsoft, and SummerSalt Swimwear.
• Pitch and produce long-form travel content for Dotdash Meredith, National Parks Traveler, Explore Minnesota, Travel Portland, and Travel Wisconsin.

• Produced award-winning travel features and guides, along with artist profile pieces, round-up articles, restaurant and product reviews, and a variety of high-traffic digital content.
• Combined thorough research, high-quality photography, and unique storytelling to accurately capture the essence of each location.
• Pitched unique story ideas monthly by continuously exploring new destinations, tracking trends, and keeping ahead of new developments.
• Winner of FOLIO Ozzie Best Regional Magazine, Midwest Living the Water Issue (2021)

Brand Strategist - Adventure

• 06/18 - 11/19 (Travel & Tourism, Outdoor Retail)
• Lead strategist and writer in brand launches and B2C campaign work for Explore Minnesota Tourism and Vasque Footwear.

Brand Development Supervisor - CCF

• 11/15 - 05/18 (CPG)
• Lead strategist in product launches for Red Gold and Tuttorosso Tomatoes .

Associate Account Director - OLSON

• 12/13 - 11/15 (Retail, Healthcare)
• Developed campaign launches for Target and Alzheimer's Association.

Account Supervisor - Colle + McVoy

• 12/11 - 02/13 (Banking & Finance)
• Key strategist in brand launch for Farm Credit Services.

Senior Account Executive - Periscope

• 01/08 - 12/11 (Sports Marketing, Healthcare)
• Key strategist in brand launches and B2C campaign work for Minnesota Twins Baseball Club, Bronson Healthcare, and UnitedHealth Group.