Rodolfo Coral

• Led cross-functional teams to define product vision and strategy for oncology interventions.
• Developed and prioritized product roadmap aligning with customer needs and market trends.
• Collaborated with R&D to translate user feedback into actionable product enhancements.
• Conducted competitive analysis to inform strategic decision-making and product positioning.
• Managed stakeholder communications, ensuring alignment on project status and objectives.
• Managed the innovation of processes for claims development lifecycle, enhancing efficiency across teams.
• Managed junior product managers, fostering skill development and knowledge sharing.
• Increased product adoption by identifying customer needs and developing innovative product features.
• Championed customer feedback loops to continuously refine products according to evolving customer requirements.
• Collaborated with sales teams on generating targeted marketing materials that effectively communicated unique selling points of each product offering.
• Ensured regulatory compliance by working closely with legal departments on necessary documentation and approvals.

• Developed product strategies aligning with market needs and customer feedback.
• Collaborated with cross-functional teams to streamline product development processes.
• Created and managed social media campaigns to increase brand engagement.
• Created comprehensive marketing plans that consistently achieved targets for increased revenue.
• Devised content strategy to effectively engage target audiences.
• Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
• Managed budget allocation and resource utilization to maximize marketing ROI.
• Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
• Prioritized roadmap in order to achieve product goals and metrics.
• Launched successful products by conducting thorough market research and identifying customer needs.

• Collaborated with cross functional teams to ensure compliance and streamline product approval processes.
• Owned customer feedback functions within complex manufacturing site transfer projects

• Led product launch strategies for oncology devices, enhancing market penetration and customer engagement.
• Conducted market analysis to identify trends and inform strategic positioning of oncology products.
• Established relationships with key opinion leaders to gather insights and validate product efficacy in clinical settings.
• Analyzed customer feedback to refine product offerings, enhancing user satisfaction and loyalty.

• Developed strategic account plans to enhance customer engagement and retention.
• Managed key client relationships, ensuring satisfaction and loyalty through tailored services.
• Conducted regular performance reviews with clients to assess service delivery and outcomes.
• Built and maintained strong client relationships to drive business growth.

· FY2014 anesthesia record sales, size: 4.5 MUSD. By support, promotion and a cross functional team effort in portfolio positioning, Spacelabs’ Anesthesia division had the highest revenue in LA since the acquisition of the line in 2005

• Monitored competitive landscape, adjusting strategies to gain market share in the Anesthesia landscape.

• Developed and executed territory sales strategies to enhance market penetration.
• Cultivated relationships with healthcare providers to drive product adoption and loyalty.
• Analyzed market trends to identify growth opportunities and optimize performance.
• Conducted training sessions for sales teams on product knowledge and customer engagement techniques.