Rodrigue Tohme

· Developed a water sector strategy aimed at increasing sustainability by enhancing communications, customer relations, and community engagement for Lebanese Water Establishments.

· Improved process efficiency by 20% by developing, refining, and implementing comprehensive Standard Operating Procedures (SOPs).

· Managed a cross-functional team of 15 professionals across diverse areas and contracted agencies for effective projects execution.

· Improved collection rate by 15% and subscription rate by 7% through continuous national outreach campaign.

· Conceptualized and implemented internal communication strategy for government sector agency, resulting in a 30% increase in employee engagement and a 25% improvement in staff retention rates over 12 months.

· Managed branding and corporate reputation across all channels and touchpoints.

· Built wide collaborative connection with stakeholders, media, and influential figures and strengthened media relations at regional and national levels water establishments.

· Orchestrated comprehensive brand management and corporate reputation strategies across multiple channels, achieving a 40% increase in positive media coverage and a 25-point improvement in Net Promoter Score over 18 months.

· Launched community engagement programs to raise awareness on water and wastewater services.

· Developed external and internal communication campaigns on COVID-19 safety in coordination with UNICEF, WHO, and Ministry of Public Health.

· Established a crisis and emergency communication action plan by studying potential hazardous scenarios and creating an emergency response team equipped with predefined procedures to mitigate problems. Increased billing accuracy by leading the BWE subscriber’s data validation project.

· Advised Directors on external affairs, donor relations, and partnerships.

· Developed conflict sensitivity reports for 2022 and 2023, analyzing the impact of political and demographic diversity on water service sustainability.

· Led the subscriber data validation project, resulting in a 50% increase in billing accuracy, a reduction in service maintenance response time to 24 hours, and a 50% improvement in customer data accuracy.

· Ensured continuity of water establishment services by implementing an internal communication campaign promoting COVID-19 safety practices in collaboration with UNICEF, WHO, and the Ministry of Public Health.

· Reached 1.5 million people and collected 20K data points by promoting the Lebanese Ministry of Public Health’s Early Detection diabetes awareness campaign.

· Boosted LULU Hypermarket's online presence by creating a Back-to-School game activation campaign, engaging 200K GCC residents in 1 month.

· launched multiple AVENE MENA products, including Avene Cleanance and Comedomed, by developing and executing social media marketing campaigns.

· Managed and improved Rene Furterer Middle East’s social media presence, overseeing content creation, posting, design, and team coordination, while ensuring strict compliance with global branding guidelines.

· Increased Blacklion Tires’ gross revenue by 21%, by launching a multidisciplinary promotional campaign with 480% ROAS.

· Guided AUBMCwith communication strategies for their International Patient Office in the region.

· Shaped creative communication strategies, media planning and data analytics for over 20 projects.

· Helped generate $4 million in sales in the Iraqi market by organizing 78 micro-eventswith Bayer representatives and Bluefield engineers.

· Managed and grew social media marketing for 6 subsidiary companies in agriculture, public health, and landscaping sectors.

· Developed comprehensive social media marketing strategies, supporting key functions within a 4-person communication team to enhance campaign effectiveness.

· Managed an annual advertising budget of $350,000.

· Analyzed and reported on outreach efforts across five key markets (Lebanon, Iraq, Syria, Jordan, and Egypt), improving targeted engagement.

· Directed corporate sponsorship programs for Bluefield Motor Tune Rally de Liban, overseeing co-branding, social media marketing, print media, and event organization.

· Led group CSR initiatives by creating community events for schools and universities to raise awareness on public health and hygiene.

· Created educational social media content tailored for the agricultural and public health sector, driving awareness and knowledge sharing.