Summary
Overview
Work History
Education
Skills
Timeline
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Rufana Pashazade

Baku

Summary

Dynamic graphic design specialist and packaging designer with a proven track record of creating visually compelling and impactful designs. Expertise in Adobe Creative Suite, typography, branding, and visual storytelling fosters a strong focus on collaboration and results-oriented solutions. Adaptability to evolving project needs ensures seamless integration into diverse teams, consistently delivering high-quality outcomes in fast-paced environments. Recognized for reliability and a commitment to excellence, contributing to the success of every project.

Overview

6
6
years of professional experience

Work History

Graphic Designer

Nexusplus
12.2024 - Current
  • Developed creative design for print materials, brochures, banners, and signs.
  • Created digital image files for use in digital and traditional printing methods.
  • Conceptualized creative designs for print materials, banners, and signs.

Graphic Designer

Upwork - Freelancer Platform
09.2019 - 04.2023
  • Pioneered the reinforcement of corporate brand identities by meticulously crafting unified aesthetics across various elements.
  • Elevated social media presence by crafting captivating social media posts, GIFs resulting in a remarkable 20% increase in Instagram followers.
  • Executed comprehensive visual communication strategies across 5+ platforms, significantly enhancing brand visibility and engagement; led collateral design, identity creation, and packaging, resulting in a 40% increase in customer retention.

Graphic Designer & SMM

DEFIT - Web3 Lifestyle Brand
03.2021 - 01.2023
  • Transformed design concepts for versatile media formats including web, social media, print, and video; collaborated with cross-functional teams, achieving a 25% increase in brand engagement and alignment with strategic goals.
  • Proficiently leveraged a diverse array of software tools, such as Adobe Photoshop, InDesign, and Illustrator, to craft visually compelling content.
  • Achieved a remarkable 35% increase in lead generation by creating performance-focused landing pages, banner ads, and email campaigns.

Education

Baku Design Academy
02.2017

Baku State University
05.2015

Skills

  • Graphic design
  • Social media design
  • Packaging design
  • Visual design
  • Adobe Creative Suite
  • Print design

Timeline

Graphic Designer

Nexusplus
12.2024 - Current

Graphic Designer & SMM

DEFIT - Web3 Lifestyle Brand
03.2021 - 01.2023

Graphic Designer

Upwork - Freelancer Platform
09.2019 - 04.2023

Baku Design Academy

Baku State University

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Rufana Pashazade