Summary
Overview
Work History
Education
Skills
Certification
Languages
Timeline
Generic
Rufat Aslanov

Rufat Aslanov

Baku

Summary

I am a results-driven professional with over 15 years of experience in sales, business development, management, commercial contracts, procurement, and marketing. Known for being honest, flexible, and hardworking, I excel at managing multiple tasks efficiently and delivering outstanding results under pressure.

Throughout my career, I have leveraged my expertise to develop innovative ideas and implement imaginative solutions tailored to meet customer needs. My ability to think strategically and execute effectively has consistently contributed to achieving organizational goals.

Overview

19
19
years of professional experience
1
1
Certification

Work History

Head of Innovations and Business Development

MPAY CJSC
01.2024 - Current
  • Develop and implement the company’s innovation and business development strategy;
  • Identify, evaluate, and execute new business opportunities;
  • Create strategies for the development of new products and services in the market;
  • Analyze competitive landscapes and devise plans to strengthen the company’s market position;
  • Establish partnerships and collaborations with partner companies, and other organizations;
  • Monitor emerging technologies and trends, providing actionable insights for their integration into the business;
  • Lead and manage the execution of innovative projects;
    Provide leadership and mentorship to the team, fostering a culture of creativity and growth;
  • Prepare and oversee financial and business development plans;
  • Collaborate with internal and external stakeholders to align innovation initiatives with business objectives.

Head of Business Development and Marketing

MODENİS LLC (eManat)
02.2022 - 01.2024

• Strategic Planning:
Develop and implement a comprehensive business development and marketing strategy aligned with the company’s goals.
Conduct market research and analysis to identify trends, competitive landscape, and potential areas for growth.
• Business Development:
Identify and pursue new business opportunities, partnerships, and collaborations to expand the company’s market presence.
Build and maintain relationships with key clients, industry partners, and stakeholders.
• Marketing Leadership:
Oversee the development and execution of marketing campaigns, including digital marketing, content marketing, and traditional advertising.
Ensure consistent brand messaging across all marketing channels and platforms.
• Team Management:
Lead, mentor, and develop a high-performing team of business development and marketing professionals.
Foster a collaborative and innovative team culture that encourages creativity and results-driven performance.
• Performance Metrics:
Establish key performance indicators (KPIs) to measure the effectiveness of business development and marketing initiatives.
Analyze performance data and provide regular reports to senior management, making recommendations for improvements.
• Budget Management:
Develop and manage the budget for the business development and marketing department, ensuring efficient allocation of resources.
• Collaboration:
Work closely with other departments, such as operations, sales, product development, and customer service, to ensure alignment and support for business objectives.

Sales and Marketing Manager

Times Consulting Company
Baku
09.2019 - 02.2022
  • Develop and implement effective sales and marketing strategies to drive business growth;
  • Manage and oversee the sales team, setting targets and ensuring objectives are met;
  • Conduct market research to identify new opportunities, target audiences, and industry trends;
  • Create and execute marketing campaigns across various platforms, including digital, print, and social media;
  • Build and maintain strong relationships with clients, partners, and stakeholders;
  • Monitor competitors’ activities and adjust strategies to maintain a competitive edge;
  • Prepare detailed sales forecasts, reports, and performance analysis for management review;
  • Collaborate with product development teams to align marketing strategies with product offerings;
  • Ensure consistent brand messaging and image across all marketing channels;

Marketing and Brand Ambassador

SOS Children Villages Azerbaijan
Baku
01.2017 - 07.2019
  • Trained new brand ambassadors, sharing best practices and brand values.
  • Developed and implemented marketing campaigns to increase brand awareness.
  • Compiled reports on the success of campaigns and presented findings to management team.
  • Introduced sales, promotions and other brand initiatives to gain customer loyalty.
  • Effectively built relationships with both established and potential customers.

Head of Business Development

Drill and Pump LTD
01.2011 - 01.2017
  • Oversaw regional and local sales managers and staff.
  • Conducted market research to identify new opportunities and potential customers.
  • Developed and significantly grew assigned territory using strong engagement and marketing skills.
  • Supported sales team members to drive growth and development.
  • Monitored progress against established KPIs for each project or initiative.

Sales Specialist

Volgaburmash
01.2006 - 05.2008
  • Developed and maintained relationships with new and existing clients to increase sales revenue.
  • Provided technical support to customers regarding product features and usage.
  • Developed key customer relationships to increase sales.
  • Built strong relationships with key accounts through regular visits and follow-ups.

Education

Bachelor - Finance

UNEC
Azerbaijan
01.2016

Bachelor - Cinema

The University of Art And Culture
Azerbaijan
01.2004

Skills

  • Supervision and leadership
  • Project Management Office (PMO)
  • Operations Management
  • Management Consulting
  • Strategic Communications
  • Product Development
  • Market Research
  • Business Development
  • Product Innovation
  • Problem solving
  • Business Strategy
  • Marketing Strategy
  • Corporate communications

Certification

  • Fintech foundations, Wharton University of Pennsylvania
  • PMP
  • ITIL4
  • Marketing Management, Austria, Wien
  • OHSAS 18001 Lead Auditor Training, Istanbul, Turkey
  • Marketing and Sales, Rusiya, VBM
  • Risk Management, GRBS
  • Stress Management, GRBS
  • Time Management, GRBS
  • Incoterms 2010, Murhpy shipping

Languages

Azerbaijan
First Language
English
Intermediate (B1)
B1
Russian
Advanced (C1)
C1
Turkish
Upper Intermediate (B2)
B2

Timeline

Head of Innovations and Business Development

MPAY CJSC
01.2024 - Current

Head of Business Development and Marketing

MODENİS LLC (eManat)
02.2022 - 01.2024

Sales and Marketing Manager

Times Consulting Company
09.2019 - 02.2022

Marketing and Brand Ambassador

SOS Children Villages Azerbaijan
01.2017 - 07.2019

Head of Business Development

Drill and Pump LTD
01.2011 - 01.2017

Sales Specialist

Volgaburmash
01.2006 - 05.2008

Bachelor - Finance

UNEC

Bachelor - Cinema

The University of Art And Culture
Rufat Aslanov