Rufat Aslanov

• Directed cash business strategy, aligning commercial goals with regulatory requirements for seamless operations.
• Managed core business divisions, including business development, cash-in-transit, transportation, and security, ensuring efficient, secure, and seamless operations
• Oversaw the full lifecycle of cash products and services, driving optimization, efficiency, and customer value
• Built and managed strategic partnerships with banks, fintechs, and key stakeholders to expand market presence and strengthen the cash ecosystem
• Drove profitability through revenue growth initiatives, pricing optimization, and cost efficiency measures
• Strengthened risk, compliance, and internal control frameworks in line with Central Bank and AML/CFT requirements
• Led high-performing teams, establishing KPIs to consistently achieve business objectives

• Develop and implement a comprehensive business development and marketing strategy aligned with the company's goals.

• Identify and pursue new business opportunities, partnerships, and collaborations to expand the company's market presence.

• Build and maintain relationships with key clients, industry partners, and stakeholders.

• Lead, mentor, and develop a high-performing team of business development and marketing professionals.

• Establish key performance indicators (KPIs) to measure the effectiveness of business development and marketing initiatives.

• Develop and manage the budget for the business development and marketing department, ensuring efficient allocation of resources.

• Assisted in creating and executing sales and marketing strategies to foster business growth.
• Supervised sales team in establishing targets and ensuring objectives are met.
• Conducted market research to support identification of new opportunities and target audiences.
• Developed sustainable growth plans to enhance company profitability.