Saadat Mastanzada

Strategy Development

Create and execute comprehensive digital marketing strategies aligned with business goals.

Define measurable objectives and KPIs (Key Performance Indicators) to track success.

Analyze competitors and industry trends to develop innovative marketing strategies.

Paid Advertising (PPC & SEM)

Develop and manage paid advertising campaigns on platforms like Google Ads, Bing Ads, and social media.

Optimize campaigns for maximum ROI (Return on Investment) by managing bids, targeting, and ad copy.

Monitor ad performance, analyze data, and adjust strategies to improve results.

Social Media Marketing

Design and execute campaigns across social media platforms such as Facebook, Instagram, LinkedIn, Twitter, TikTok, etc.

Manage social media advertising campaigns to enhance brand visibility and drive traffic.

Monitor engagement metrics and adjust content to improve performance.

Email Marketing

Design and implement email marketing campaigns to nurture leads and engage customers.

Segment email lists based on customer behavior and demographics.

Automate email workflows to deliver personalized content and offers.

Data Analysis and Reporting

Use analytics tools (e.g., Google Analytics, social media insights) to measure and track the performance of marketing campaigns.

Analyze user behavior, conversion rates, and other key metrics.

Generate reports and make data-driven recommendations for optimization.

Conversion Rate Optimization (CRO)

Implement strategies to optimize landing pages, website design, and user flow for better conversions.

Conduct A/B testing to identify the most effective marketing tactics.

Continuously improve the online user experience to increase conversion rates.

Budget Management

Allocate and manage the budget for digital marketing campaigns.

Optimize spending to ensure the best ROI across channels.

• Managing all digital marketing advertisements (Meta Ads, Google Ads, LinkedIn Ads, etc.) and contributing to increasing the number of SİMA app downloads to over 2 million.
• E-Mail and SMS Marketing: Testing different strategies to increase the open rate by 20%.
• Preparing various Digital Marketing reports and presenting them to the management.
• TikTok Channel Management: Establishing the TikTok channel and supporting content creation, resulting in 13K followers and over 500K views within a year.
• Increasing website traffic for SİMA İmza and AzInTelecom MMC by 30-40%.
• Growing SİMA İmza’s social media followers by 4K within a year and increasing lead generation.
• For the new AzInTelecom website:
• Creating a sitemap,
• Participating in meetings with the technical team,
• Writing technical specifications for the admin panel.
• SİMA İmza App Rating Improvement: Raising the app rating to 4.9 by properly and timely responding to reviews, continuously monitoring feedback, and closely collaborating with the PO team to implement improvements.

• Development of the Digital Marketing strategy
• SEO and SEM
• Continuous execution of Search Engine Optimization (SEO) and Search Engine Marketing (SEM) tasks, managing search engine campaigns (Google Ads)
• E-Mail and SMS Marketing
• Competitor analysis and market research
• Monitoring competitors’ digital marketing activities and identifying market trends to continuously update the strategy
• Budget management
• Proper allocation and management of the Digital Marketing budget in line with planned campaigns