Summary
Overview
Work History
Education
Skills
Websites
Languages
Timeline
Generic
Sabina Faradova (Hajiyeva)

Sabina Faradova (Hajiyeva)

Baku

Summary

Experienced marketing management professional who consistently delivers high-quality and results-focused marketing content.

In-depth knowledge of social media marketing with expertise in identifying emerging market trends.

An outgoing, hardworking individual who is eager to be challenged.

Extremely determined, self-motivated and self-disciplined seeking a successful career that will engage my interests.

Highly approachable, with a good sense of humor and good general attitude to life.

Ambitious. In today's world of survival of the fittest, one has to be equipped with knowledge, experience, as well as ambition. Forward-thinking Senior Specialist equipped with advanced operational and technical knowledge of [Area of expertise]. Proven team leader and problem-solver competent in navigating complex situations. Manages assignments, schedules and projects with organized and detail-oriented mindset.

Overview

13
13
years of professional experience

Work History

Brand and Advertisement Senior Specialist

Nar (Azerfon)
11.2020 - Current
  • Assist in marketing plan preparation, including budget and short and long-term strategy
  • Spot new marketing opportunities for the company and carry out marketing initiatives
  • Collaborate in creating and executing launch plans for new products: lead positioning, naming, and messaging of new products
  • Develop communication materials and organize communication events for campaigns within set timelines to expose company products and offerings to its target audience
  • Keep abreast of marketing trends and measure the effectiveness of campaigns
  • Ensure brand consistency
  • Create original, error free, clear, and concise copy for website content, promotional materials, and etc
  • That ensures compelling and effective communication in Azerbaijani, English, and Russian languages
  • Develop clear creative brief to define directions for the advertising agencies in frames of a certain project
  • Work effectively with agencies, partners, internal stakeholders to achieve desired outcomes.

Brand Manager (FMCG sector)

Brown-Forman
09.2019 - 10.2020
  • Development and implementation of the strategic and operational Brand marketing plan (short and medium term) based on clear prioritizing of the brands for market; per channel
  • Ownership of the brand's P&L in a marketing driven organization
  • Generation of consumer insights and intelligence data, such as but not limited to: consumer segmentations and general trends, competition activates, parallel prices and distribution, taxation, new sales opportunity
  • Regularly analysis of market, sales by channels, consumer segments, customer segments, competitors and develop/implement recommendations as needed to address business issues and drive sales
  • Full coordination of sales and marketing activities and responsibility for the achieving the annual goals: volumes, values, budgets
  • Lead integrated communication planning process within brand parameters, achieving performance objectives
  • Ensure all materials are consistent with strategy, on time & within budget, legally compliant and developed with input from both all relevant internal stakeholders
  • Responsible and accountable for brand financials, including budget development, split and variance reconciliation.

Brand Manager (Coty; LVMH)

IDEAL perfumery and cosmetics
07.2016 - 09.2019
  • Managing all aspects of the brand through the supply chain both tangible and intangible
  • Analysing the brand and current strategy and highlighting areas of weaknesses or conflicting messages
  • Creating a brand plan and brand strategy and ensuring all aspects of the product or companies marketing and activities align with the ethos and goals of the brand
  • Creating an enduring brand message that results in increased sales, brand loyalty and improving market share
  • Championing the brand internally making sure all elements of the company understand the brand and its goals
  • Working closely with all parts of the company to ensure commercial goals of the brand are met
  • Playing a key part in buying, sourcing and manufacturing of the brands products and ensuring all aspects of the supply chain align with the brand
  • Developing high quality and effective marketing materials that align correctly with the overall brand strategy
  • Realistic forecasting of sales and volume for the brand ensuring all parts of the company are geared accordingly
  • Presenting the brand strategy to directors and sales and marketing teams at internal meetings and conferences
  • Seek out new marketing opportunities that fit with the brand and maximising all opportunities for growth.

Import / Brand Manager

Beauty Aesthetics
09.2012 - 07.2016
  • Manage all communications with partners
  • Manage price formation, structure for the new products
  • Study competitiveness of the products at the local market
  • Specify market requirements for current & future products by conducting market research
  • Plan and implement all import transportation strategies according to all suppliers and administer internal movement of all goods
  • Assist in release goods from customs & control all flow of documents
  • Partner with suppliers and ensure accurate movement of all international goods and ensure arrival of goods within required timeframe and obtain best freight rates at all times
  • Design, evaluate and renew all contracts as per requirement and monitor and prepare reports for all import activities
  • Develop marketing plans and strategies
  • Manage budgets
  • Evaluate marketing campaigns
  • Monitor competitor activity
  • Manage the production of marketing materials, assist in preparing press releases, promo articles.

Marketing Manager

ASE Express, OCS & UTI Worldwide Logistics
05.2012 - 09.2012
  • Develop pricing strategies, balance firm objectives and customer satisfaction
  • Determine target markets to expand audience base
  • Identify, develop and evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, cost and markup factors
  • Formulate, direct and coordinate marketing activities and policies to promote services
  • Support sales presentations by assembling quotations, proposals, videos, slide shows, demonstration and services capability booklets
  • Compiling account and competitor analyses.

Technical Sales Engineer

Mitsubishi Corporation
02.2011 - 05.2012
  • Calculate client quotations, prepare estimations
  • Assist in development of business and marketing plans based on research data
  • Identify and analyze the market need, market size and competition
  • Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, and return-on-investment and profit-loss projections
  • Raise quotes summarizing the business benefits and how these meets client's requirements together with the cots for the work
  • Analyze costs & sales
  • Coordinate sales projects
  • Use personal technical expertise and that engineers, to scope out required technical solution
  • Develop, revise and ratify proposed technical solutions in conjunction with technical expert
  • Make technical presentations and demonstrate how a product meets client needs
  • Plan special promotions coordinate procurement and event marketing.

Education

International Economics

Azerbaijan State University of Economics UNEC
01.2009

Skills

  • Market Planning
  • Advertising
  • SM Advertising
  • Business Analysis
  • Budget Management
  • Product Development
  • Project Management

Languages

Azerbaijani, Russian, English
Native language
French
Intermediate
B1

Timeline

Brand and Advertisement Senior Specialist

Nar (Azerfon)
11.2020 - Current

Brand Manager (FMCG sector)

Brown-Forman
09.2019 - 10.2020

Brand Manager (Coty; LVMH)

IDEAL perfumery and cosmetics
07.2016 - 09.2019

Import / Brand Manager

Beauty Aesthetics
09.2012 - 07.2016

Marketing Manager

ASE Express, OCS & UTI Worldwide Logistics
05.2012 - 09.2012

Technical Sales Engineer

Mitsubishi Corporation
02.2011 - 05.2012

International Economics

Azerbaijan State University of Economics UNEC

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Sabina Faradova (Hajiyeva)