SAM SOHAEI
Buckeye
Summary
I intend to use the knowledge and unique product marketing and analytical skill set gained from industry experience along with ten plus years of experience within a marketing and leadership role. Along with my industry experience, I am seeking a position where my ability to drive for results, influence and develop others will allow me to grow within the organization and deliver results.
Overview
27
27
years of professional experience
Work History
Territory Marketing Rep. Greater AZ Region
Cheyenne International
03.2020 - Current
- Lead the way for our brands and products in the AZ market with increase in sales and market share year after year
- Drive Brand Development strategies across to our customers
- Out-front, connecting with and working with accounts and retailers to buy into our brand distribution
- Provide Marketing Insights to our partners by identifying them with market research to shape their strategy and to drive innovation within our products
Senior Territory Marketing Manager
Reynolds American
03.2008 - 01.2018
- #1 in the Phoenix Region in Sales/Marketing
- In the initial months transferring from my old territory to new territory achieved 25% growth
- Sold new marketing contracts in first 4 months in new geography and had people buy-in to the vision of RJRT and new contracts we were providing
- Exceeded consumer brand trial quota by 150% for drive brands while focusing on overall RJRT/BAT growth
- Utilize an account selling based model and a consultative selling approach to grow sales by aligning products with overall marketing goals
- Consistently shared and analyzed business trends with customers to identify growth opportunities and implement strategies to increase sales for both our customer as well as RJRT
- Consistently shared and analyzed business trends, quality and compliance with our customers core group
- Lead and mentored other team members as a brand product specialist in addition to territory responsibilities
- Launched and Influenced at certain marketing events and trade shows by gaining the commitment of our partners to our Vision as a Company to bring in certain key programs to increase their overall ROI
- Provided sales and marketing support/coaching during the company merger to both leadership and territory managers
- Lead and mentored other team members in other market territories around the nation
- Chosen by Division Manager to represent the Division in a Phoenix Vision Workshop
- Influence other team members to consistently demonstrate the application of the company values in the everyday business interactions we have with our consumers as well as our clients
Product Research Assoc. Molecular Bio.
Gen-Probe (Hologic)
06.2006 - 10.2006
- Conducted tests on the Tigris System Ultrio-510K Project and ran studies for West Nile Virus for FDA studies
- Wrote up FDA reports to submit to the Product Department Manager in order to get FDA approval for West Nile Virus Kits
- Actively sat on FDA panels to find the best solution for optimizing 510K approved test kits in order for the company to be the first to market Molecular and Virology Products
Senior Molecular Bio Technician
LabCorp
02.2002 - 06.2006
- Extracted, analyzed DNA, and conducted PCR tests within the Molecular Biology Department
- Actively involved on Leadership Teams to ensure Goals and Deadlines are met within the Department
- Involved in bringing up Molecular Tests on certain PCR sequencers and working closely with Medical Directors as well as Department Managers to ensure the highest quality of work is delivered
Molecular Genetic Specialist
Quest Diagnostics
08.1998 - 02.2002
- Validated certain R&D assays and assisted department in bringing forth ground-break technology
- Conducted clinical testing on Cystic Fibrosis, Tay-Sachs, Factor V etc. and worked with the QC team to meet ISO 9000 standards as well as meet DMAIC model with Six Sigma standards
- My research findings were published in the New England Journal of Medicine for Cystic Fibrosis
Education
Master of Business Administration - Marketing
Chapman University
Orange, CAMaster of Business Administration - undefined
University of Phoenix
Murrieta, CABachelors - Biology, Psychology
University of California Irvine
Irvine, CASkills
- Swift Publisher
- Microsoft Publisher
- Adobe Photoshop
- Affinity
- Salesforce (CRM)
- Acrobat Pro DC
- Adobe Illustrator
- Microsoft Office
- Adobe InDesign
Timeline
Territory Marketing Rep. Greater AZ Region
Cheyenne International
03.2020 - Current
Senior Territory Marketing Manager
Reynolds American
03.2008 - 01.2018
Product Research Assoc. Molecular Bio.
Gen-Probe (Hologic)
06.2006 - 10.2006
Senior Molecular Bio Technician
LabCorp
02.2002 - 06.2006
Molecular Genetic Specialist
Quest Diagnostics
08.1998 - 02.2002
Master of Business Administration - Marketing
Chapman University
Master of Business Administration - undefined
University of Phoenix
Bachelors - Biology, Psychology
University of California Irvine