Summary
Overview
Work History
Education
Skills
Personal Information
Trainingscertificates
Certification
Languages
Timeline
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SAMAD SHIRALIYEV

SAMAD SHIRALIYEV

Baku

Summary

Experienced professional skilled at enhancing brand image and driving customer engagement for increased revenue. Proven ability to generate attention among target audiences and collaborate effectively with cross-functional teams and industry professionals to execute successful campaigns.

Overview

22
22
years of professional experience
1
1
Certification

Work History

Brand Director

EMBAWOOD
Baku
01.2024 - Current
  • Conduct market research to understand consumer trends, preferences, and behaviors in the furniture industry
  • Develop and refine the brand's positioning to ensure it stands out in the market and resonates with target audiences
  • Monitor and manage the brand's equity, ensuring that all activities positively contribute to the brand's value and reputation
  • Conduct regular brand audits to assess brand performance and make necessary adjustments
  • Plan and oversee marketing campaigns that align with the brand strategy, including traditional and digital marketing efforts
  • Strategize and manage the launch of new products, ensuring they are introduced to the market in a way that enhances the brand's image
  • Gather and analyze customer feedback to inform brand strategy and improve customer experience
  • Communicate the brand strategy and vision to internal stakeholders, including employees, to ensure alignment and buy-in
  • Build and maintain relationships with external partners, such as suppliers, retailers, and influencers, to enhance brand visibility and reach
  • Define and track key performance indicators (KPIs) to measure the effectiveness of branding initiatives
  • Provide regular reports to senior management on brand performance, campaign outcomes, and market insights
  • Monitor expenses to ensure all branding activities are cost-effective and within budget

Alternative Sales Channel Expert

AZERCELL
Baku
01.2022 - Current
  • Supervised the project on behalf of Azercell: 'Electronic signature certificate to non-residents through diplomatic missions and consulates of the Republic of Azerbaijan'.

In accordance with Decree No. 1255 of the President of the Republic of Azerbaijan, dated February 22, 2017.

  • Performed market research to discover new sales channels for company products and services.

Opened 67 alternative sales points jointly with Azerpoct, Airport, Malls, Travel agency just in 14 months). Which saves nearly 800,000 AZN per year.

  • Crafted strategic plans for alternative sales channels, setting specific goals.(600,000 numbers sale in 2023)
  • Establishing and nurturing relationships with partners, and other stakeholders associated with the alternative sales channels.

(Partners like Azerpoct, Pasha Travel, ZD Travel, My Shops Global, Bravo)

  • Tracking and analyzing key performance indicators (KPIs) for each alternative sales channel.(With Alternative channels we reduce customer acquisition costs more than 800 000 per year)
  • Employed diverse strategies to boost alternative sales channel performance.
  • Informed over 150 employees about benefits of leveraging different sales avenues.
  • At the same time, as a member of Azercell Academy, I provide trainings on Project Management.
  • Contributed innovative ideas and solutions to enhance team performance and outcomes.
  • Worked successfully with diverse group of coworkers to accomplish goals and address issues related to our products and services.
  • Prioritized and organized tasks to efficiently accomplish service goals.
  • Identified needs of customers promptly and efficiently.
  • Collaborated closely with team members to achieve project objectives and meet deadlines.
  • Maintained updated knowledge through continuing education and advanced training.
  • Approached customers and engaged in conversation through use of effective interpersonal and people skills.
  • Exceeded customer satisfaction by finding creative solutions to problems.
  • Utilized advanced technical skills and expertise to troubleshoot complex problems and implement solutions.

Senior Account Manager

AZERCELL
Baku
01.2019 - 12.2022
  • Managed sales team performance to meet organizational objectives.( Flagship phone sales in the amount of 2,500,000 AZN through sale points during the year, and 6,000,000 AZN revenue with long-standing life cycle customers.)
  • Sales of more than 500,000 numbers with tariff or internet packs, averaging 2,000,000 revenue per year.
  • Set sales goals, compared quarterly performance to goals, and adjusted the goals as required.
  • Assessed team's performance, identified opportunities for improvement, and implemented them.
  • Presented sales forecasts to top management for new points going to open.
  • Opened more than 10 stores just in 15 months.
  • Enhanced team's skills through coaching.
  • Encouraged an environment where team members collaboratively strived for excellence.
  • Developed a skilled and inspired team.
  • Enhanced client satisfaction by promptly handling inquiries.
  • Identified emerging market opportunities.
  • Developed action plans aligned with strategic direction.

Group Head - Regional Head of Customer Care

AZERCELL
Baku
01.2006 - 12.2019
  • Guided a team surpassing 60 employees across the country.

Established electronic storage solutions within six months to streamline departmental tasks.

  • Performed employee evaluations and arranged training sessions based on expertise
  • Managed rebranding efforts for regional offices over 14 months.
  • Led the creation of more than 20 flagship locations in various territories.
  • Implemented mobile units to deliver customer services in remote villages.

Decreased the amount of store opening cost (nearly 2,000,000 AZN).

  • Analyzed the feasibility of Azercell’s regional campaigns to determine appropriate sales objectives.
  • Implemented multiple solutions to mitigate fraud risks.
  • Coordinated interactions of regional branches with municipal administrations.
  • Facilitated problem-solving in regional branches with scheduled discussions.
  • Strategized team vacation schedule ensuring no disruption in workflow.
  • Participated in collaborative efforts with HR to assess employees for salary increases and advancements.

(Select more than 200 employees)

  • Fostered strong professional relationships in the workplace.
  • Collaborated with colleagues from diverse departments on Client's Voice Project.
  • Systematized meetings with the local population to gather customer requests and complaints.
  • Identified lucrative areas for new office locations.

Customer Care Representative

AZERCELL
Baku
01.2003 - 12.2006
  • Worked in Azercell regional offices located in more than 30 regions of Azerbaijan including Nakhchivan
  • Increased the customer satisfaction level based on the ethical conduct code of Azercell
  • Conducted extensive market research through regional business trips
  • Collaborated with colleagues to achieve targets determined by the top management
  • Trained new employees for customer services

Education

BACHELOR - ROMAN & GERMAN PHILOLOGY

University of Foreign Languages
Baku, Azerbaijan
01.2002

Skills

  • Excellent negotiation skills
  • Process Optimization
  • Results Tracking
  • Strategic Operational Planning
  • Sales Strategies
  • Scheduling
  • Consumer Behavior Forecasting
  • Market Analysis
  • Contract Preparation
  • Campaign execution
  • Relationship building and management
  • Cost Analysis
  • Client meetings
  • Analytical Reporting
  • Document Coordination
  • Sales Approach Optimization
  • Strong lead development skills
  • Account strategy development
  • Business process optimization
  • Data-driven decision-making
  • Client acquisition
  • Management of Regional Accounts
  • Business negotiation
  • Talent management

Personal Information

Date of Birth: 10/04/81

Married/ have 3 kids

Served In the Army

Trainingscertificates

Have participated in nearly 100 different trainings

  • Standard work of sales coordinators by Vladyslav Shakh, TARGET, 01/01/16
  • The Magic of Situational Self Leadership by Bulent Levi, BLANCHARD INTERNATIONAL, 01/01/14
  • Dealer Management by Cem Yalcin at Management Centre Europe, EUROPEAN HQ OF THE AMERICAN MANAGEMENT ASSOCIATION, 01/01/14
  • Enforcement Issues and Ex-post Regulation in Electronic Communications., MINISTRY OF COMMUNICATIONS AND INFORMATION TECHNOLOGIES, 01/01/11
  • Leadership in the diverse circumstances by Victoria Zadiora, OPEN MIND, 01/01/11
  • Coaching Skills & Technics by Victoria Kucherchuk, TEAM EXPERT, 01/01/10
  • Practical Leadership & Effective Communication, Conflict & Negotiation Management, Strategic Thinking & Planning training courses by Rifat Bayrach, PDR GROUP, 01/01/09
  • Executive seminar on Train the Trainer., K.S.M. LTD, 01/01/08
  • Executive seminar on Train the Trainer., MANAGEMENT CENTRE TURKEY, 01/01/07
  • Stress Management courses by Javad Efendi., GRBS, 01/01/07
  • Legal knowledge base for Azercell Customer Care., AZERCELL ACADEMY, 01/01/05

Certification

Project Management Institute (Pennsylvania)May 2023

Project Management Professional

Project Management Institute (Pennsylvania) July 2023

Agile Project Management

Languages

Azerbaijan
First Language
English
Advanced (C1)
C1
Russian
Advanced (C1)
C1

Timeline

Brand Director

EMBAWOOD
01.2024 - Current

Alternative Sales Channel Expert

AZERCELL
01.2022 - Current

Senior Account Manager

AZERCELL
01.2019 - 12.2022

Group Head - Regional Head of Customer Care

AZERCELL
01.2006 - 12.2019

Customer Care Representative

AZERCELL
01.2003 - 12.2006

BACHELOR - ROMAN & GERMAN PHILOLOGY

University of Foreign Languages
SAMAD SHIRALIYEV