Summary
Overview
Work History
Education
Skills
AWARDS
Timeline
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SAMANTHA MORALES

Phoenix

Summary

PR professional with 6+ years of experience driving high-impact campaigns for Fortune 500 companies and socially conscious NGOs. Expert in media relations, strategic communications, project management and event planning. Skilled at crafting compelling narratives, leading cross-functional teams and aligning PR strategies with business goals. Eager to bring strategic insight and leadership to a PR manager position to drive meaningful brand impact.

Overview

7
7
years of professional experience

Work History

Account Manager

Allison Worldwide
04.2025 - Current
  • Managed 5–7 client accounts simultaneously, leading cross-functional teams in day-to-day execution while developing long-term strategies to drive account success.
  • Spearheaded Aflac’s Community CareGrants philanthropy program, coordinating five annual events from concept to execution, strengthening community relations and boosting brand perception.
  • Co-led PR efforts for GoDaddy's Small Business Research Lab; crafted pitches and advised on storytelling opportunities.
  • Supported crisis communication efforts by drafting briefing books, developing statements, preparing executive talking points and coordinating media training for senior leadership.
  • Acted in a supervisory role to junior account team providing consistent feedback, guidance and support.

Senior Account Executive

Headstand
10.2019 - 04.2025
  • Orchestrated high-impact PR campaigns for Red Robin, securing 142 media placements and generating over 300 million impressions across national and local outlets.
  • Built a robust speaking engagement portfolio for EV battery startup OneD Battery Sciences’ CEO.
  • Arranged deskside meetings and expert interviews for sustainability nonprofit Ceres, leading to a front-page feature in Barron’s, enhancing visibility and credibility.
  • Led a digital ad campaign with Fast Company to drive video views and traffic for nonprofit FIRST, achieving 80,000 video views and 6.5 million impressions.
  • Developed award-winning submissions, securing recognition for clients in Fast Company’s Brands That Matter and The Drum Social Purpose awards.
  • Drafted executive bylines for organizations like FIRST and global tech leader SAP, enhancing brand authority and thought leadership.
  • Led paid and earned influencer engagement strategies for Red Robin, increasing brand awareness and driving audience interaction.
  • Contributed written content for annual impact reports for FIRST, Petco and Aflac, showcasing organizational milestones and corporate social responsibility efforts.

Public Relations Intern

The Knight Agency
01.2019 - 08.2019
  • Meticulously curated daily content for 3+ social channels, ensuring brand consistency and driving engagement.
  • Improved media outreach effectiveness by maintaining up-to-date contacts using Meltwater.
  • Assisted with the grand opening of events.

Education

Bachelor's Degree - Journalism

Arizona State University - Walter Cronkite School of Journalism
Phoenix, Arizona
05.2019

Skills

  • Media Relations
  • Project Management
  • Event Planning
  • Muck Rack
  • Cision
  • Critical Mention
  • Meltwater
  • Google Analytics

AWARDS

Co-produced the FIRST® #GetAnywhere campaign, which won Silver at the 46th Annual Telly Awards (2025) in the Not-For-Profit and Education & Discovery categories.

Timeline

Account Manager

Allison Worldwide
04.2025 - Current

Senior Account Executive

Headstand
10.2019 - 04.2025

Public Relations Intern

The Knight Agency
01.2019 - 08.2019

Bachelor's Degree - Journalism

Arizona State University - Walter Cronkite School of Journalism

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SAMANTHA MORALES